Senior Product Marketing Manager in Andover

About this job opportunity

Our Vision
To be the world's most trusted global payroll partner, simplifying pay for all employees.

Our Mission
Empowering global workforces with seamless, compliant, and innovative payroll and payment solutions, enabling businesses to thrive in a connected world.

Our People
Our fundamental beliefs at CloudPay are built on core values of professionalism, passion, empowerment, innovation, and teamwork. We value our employees and strive to create a great workplace where everyone is valued, heard, inspired, and encouraged to bring their authentic selves to work. We're committed to providing an excellent employee experience through fulfilling projects, empowerment to make a difference, and an environment that inspires innovation.

What makes this role exciting
CloudPay has a full-time position for a Senior Product Marketing Manager, to be responsible for shaping and articulating the value proposition for our products and services, as well as planning and delivering Marketing/Sales content across a wide range of channels to create deal-winning moments. You will thrive in a dynamic environment. You are obsessed enough to scrutinise the details, but you can see the bigger picture and deliver on time, every time. We’re looking for someone who can take market and audience insights and craft them into propositions and content that converts.

This pivotal role involves working cross-functionally and with a wide range of stakeholders at the C-suite level. You’ll be responsible for developing Go-To-Market (GTM) plans for new products, including messaging, positioning, buyer personas, and supporting sales pursuit content. Your output, such as solution sheets and presentations, will also be crucial in supporting Sales to ensure products are well-positioned to demonstrate CloudPay’s value and competitive difference.

Main responsibilities

• Develop the product marketing vision and strategy based on an understanding of our product portfolio, customer needs & journeys, ideal customer profile, competitive landscape and commercial targets.
• Develop Go-To-Market (GTM) plans for new products and services, including messaging, positioning and buyer personas.
• Utilise generative AI and automation tools to scale content creation, testing, and personalisation across the buyer journey.
• Define and maintain product and service-based value propositions, which align with our overall brand positioning and narrative.
• Partner closely with Product Management, Sales and C-suite leaders to participate in defining solutions based on a clear understanding of market trends and customer needs.
• Develop collateral such as sales presentations, scripts, competitive content, messaging guides and bid support documentation to support and enable our GTM teams to ensure products are adopted and correctly positioned by business development functions.
• Work directly with customers and prospects to gain insights and feedback on product, messaging, value prop, and experience to enhance sales and marketing efforts.
• Work with the Demand Gen and broader marketing functions to support the development of appropriate campaign activity to acquire new customers, retain and grow existing customers.

Experience needed for this role

• Significant work experience in a B2B marketing environment in similar Product Marketing/Proposition roles that are focused on generating and accelerating the pipeline.
• Track record of insight-led proposition development, putting the customer and their needs and pain points at the heart of the solution.
• Ability to build strong professional relationships at all levels.
• Proven ability to drive change through a complex business and deal with multiple demanding stakeholders.
• Understanding and experience of producing content to fit a complex buying journey, ideally in a B2B environment, showing a clear understanding of buyer needs and pain points.
• Able to translate business objectives into measurable goals and KPIs, using data and AI-driven insights to continuously optimise performance.
• Clear and precise communicator with excellent copywriting, editing and verbal communication skills.
• Ability to establish and maintain effective working relationships at all levels to Board/C suite level, plus develop and manage required agency/supplier relationships to undertake required projects.

Desired

• Experience working in payroll, payments, technology, or Fintech Product Marketing/Propositions background.
• Demonstrated ability to incorporate AI tools into marketing workflows (e.g. content generation or iteration).
• Degree (Marketing) and/or further professional Product Marketing qualifications preferred.
• Experience in using competitor/market insight tools, as well as project management tools such as Monday.com.

About you and Our core values

• Taking ownership, working with integrity and respect.
• Being a team player is key to our culture.
• Solution and customer focused.
• Great initiative with the goal for excellence in achieving results.
• Dedicated to developing and always looking for continuous improvements.
• Be creative, be committed, be engaged and enjoy what you do.

We are hiring in UK, Poland or Hungary with local competitive packages and benefits to apply. CloudPay is committed to being an equal opportunities employer.