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- Tasks: Lead strategic pricing initiatives for a dynamic SaaS company and drive impactful changes.
- Company: Join Cloudinary, a product-led company focused on innovation and customer value.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while shaping pricing strategies.
- Qualifications: 10+ years of experience in pricing leadership within SaaS and strong analytical skills.
- Other info: Collaborate with global teams and thrive in a diverse, cross-functional setting.
The predicted salary is between 72000 - 108000 £ per year.
Cloudinary's Pricing Leader role offers a unique opportunity to lead strategic pricing at a product-led, multi-product SaaS company with both PLG (product-led growth) and Enterprise sales motions. As we expand our product offering and customer segments, we are focused on simplifying pricing and driving impactful changes that enhance customer value and positively influence revenue.
Pricing at Cloudinary is both critical and complex. With multiple products, go-to-market motions, and legacy models accumulated over 13 years, the pricing function is now under Product leadership with strong executive focus and support. You’ll be expected to lead with clarity, bring sharp decision-making, and drive measurable business impact while working closely with key stakeholders across the company’s leadership team.
Responsibilities
- Own the global pricing and packaging strategy across all products, customer segments, partners, and strategic partnerships.
- Lead and manage a pricing team to execute pricing initiatives and maintain operational excellence.
- Lead pricing simplification initiatives and identify high-impact changes that improve clarity, revenue, and customer experience.
- Continuously monitor pricing effectiveness based on sales performance, customer adoption, competitive landscape, and product evolution.
- Partner with Product, Sales, and GTM leadership to develop pricing for new offerings and evolve existing ones.
- Ensure all pricing decisions are data-informed and aligned with company goals - leveraging competitive intelligence, market trends, and customer feedback.
- Drive consistent pricing execution across new and renewal business, from self-service to enterprise.
- Define and enforce pricing governance frameworks.
- Help evolve our monetization systems and tooling to support pricing automation and reduce friction.
- Develop and deliver sales enablement, training, and best practices to improve pricing execution.
- Champion a pricing model that is both strategic and executable, avoiding complexity that does not deliver measurable value.
About You
- 10+ years of experience, including 5+ years in pricing and packaging leadership within SaaS.
- Proven success developing and launching pricing models that scale across segments and drive measurable impact.
- Ability to collaborate across departments and influence senior stakeholders.
- Experience with PLG and enterprise SaaS monetization models.
- Strong analytical mindset with experience in financial modeling and data-driven pricing.
- Experience working with or leading pricing system/tooling initiatives.
- Comfortable operating in a fast-paced, product-led global environment with strong go-to-market collaboration—thriving in cross-functional teams across multiple time zones and key geographies, including North America, EMEA, and Israel.
- Passion for creating clarity and delivering pragmatic solutions.
VP of Pricing in London employer: Cloudinary
Contact Detail:
Cloudinary Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Pricing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the SaaS industry, especially those who have experience in pricing roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by diving deep into Cloudinary's products and pricing strategies. Show us you understand our challenges and how you can bring clarity and measurable impact to the table.
✨Tip Number 3
Don’t just wait for job postings! Keep an eye on our website and apply directly. We love seeing proactive candidates who are genuinely interested in joining our team.
✨Tip Number 4
Practice your pitch! Be ready to discuss your past successes in pricing leadership and how they align with our goals. Confidence and clarity will make you stand out in the interview process.
We think you need these skills to ace VP of Pricing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of VP of Pricing. Highlight your experience in pricing strategies, especially in SaaS, and showcase any successful projects that align with Cloudinary's goals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about pricing and how your background makes you the perfect fit for this role. Don’t forget to mention your experience with PLG and enterprise models!
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include examples of how you've used data to inform pricing decisions in the past. This will show us that you can drive measurable business impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Cloudinary
✨Know Your Numbers
As a VP of Pricing, you'll need to demonstrate your analytical skills. Brush up on financial modelling and be ready to discuss how you've used data to inform pricing strategies in the past. Bring examples of how your decisions have positively impacted revenue.
✨Understand the Product Landscape
Familiarise yourself with Cloudinary's products and their market positioning. Be prepared to discuss how you would approach pricing for new offerings and how you can simplify existing models. Showing that you understand the product-led growth model will set you apart.
✨Collaboration is Key
Highlight your experience working cross-functionally. Discuss how you've partnered with teams like Product and Sales to drive pricing initiatives. Be ready to share specific examples of how you’ve influenced senior stakeholders and navigated complex organisational structures.
✨Showcase Your Strategic Mindset
Prepare to talk about your vision for pricing governance and execution. Discuss how you would ensure pricing decisions are aligned with company goals and how you would champion a pricing model that balances strategy with simplicity. This will demonstrate your ability to lead effectively.
