At a Glance
- Tasks: Lead global marketing strategy and execution for a cutting-edge tech company.
- Company: Join Cloudinary, a leader in the B2B SaaS space with a dynamic culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Collaborate with C-level executives and lead high-performing teams in a fast-paced environment.
- Why this job: Make a significant impact on global marketing and drive revenue growth.
- Qualifications: 15+ years in marketing leadership with a focus on B2B SaaS and demand generation.
The predicted salary is between 120000 - 180000 € per year.
We're looking for a Senior Vice President of Marketing to lead Cloudinary's global marketing organization end-to-end. This is the most senior marketing leadership role at Cloudinary, with full ownership of marketing strategy, execution, and performance.
As a key member of the executive leadership team, you will partner closely with the C-level, Sales, Product, and RevOps leadership to drive predictable revenue growth, strengthen our market position, and scale our global go-to-market engine.
Responsibilities:- Own Cloudinary's global marketing function end-to-end, including demand generation, brand, communications, product marketing, events, and SDR.
- Own pipeline creation, marketing-sourced revenue, and overall marketing contribution to company growth.
- Define and execute a hybrid GTM strategy combining enterprise sales and product-led growth (PLG) to drive efficient acquisition and expansion.
- Build and optimize a high-performing global demand generation engine focused on pipeline creation, conversion, and velocity.
- Partner with Sales, RevOps, Product, and executive leadership to align on GTM strategy, pipeline targets, and forecasting accuracy.
- Own Cloudinary's brand positioning, PR, and communications strategy, ensuring a compelling and consistent narrative across enterprise C-level decision makers.
- Enhance global events and field marketing initiatives to strengthen enterprise engagement and accelerate deal cycles.
- Analyze, measure, and improve marketing performance through strong performance management, analytics, and attribution frameworks.
- Build, develop, and lead high-performing, distributed teams across marketing and SDR functions.
- Communicate effectively with executive stakeholders, cross-functional partners, and external audiences.
- Contribute to a culture of inclusivity, operational excellence, and continuous learning.
- Experience leading global B2B SaaS marketing organizations with ownership of pipeline and revenue outcomes.
- Deep expertise in enterprise demand generation, brand strategy, PR/communications, and SDR leadership.
- Strong communication and collaboration skills across diverse teams.
- Ability to prioritize, problem-solve, and navigate ambiguity in a dynamic, high-growth environment.
- Proven track record in marketing to enterprise leadership, with an understanding of complex enterprise buying cycles.
- Experience partnering closely with Sales to drive alignment, accountability, and predictable revenue growth.
- Strong analytical mindset with the ability to apply data to improve funnel performance, efficiency, and ROI.
- Comfortable learning new technologies, tools, or processes.
- 15+ years of experience in marketing leadership roles, including executive-level ownership, or equivalent experience gained through a variety of learning pathways.
- Bachelor's degree in Marketing, Business, or related field, or equivalent practical experience.
- Experience in martech, developer-focused platforms, or e-commerce ecosystems.
- Familiarity with product-led growth models alongside enterprise sales motions.
- Demonstrated success scaling marketing in a high-growth, global SaaS company.
- Contributions to industry thought leadership, communities, or speaking engagements.
- Experience working in a globally distributed environment.
Senior Vice President of Global Marketing in London employer: Cloudinary
Cloudinary is an exceptional employer that fosters a culture of inclusivity and operational excellence, making it an ideal place for the Senior Vice President of Global Marketing to thrive. With a strong focus on employee growth opportunities and collaboration across diverse teams, Cloudinary empowers its leaders to drive impactful marketing strategies in a dynamic, high-growth environment. Located in a globally distributed setting, employees benefit from a flexible work culture that encourages innovation and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Vice President of Global Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. We want you to walk in feeling confident and ready to discuss how your experience aligns with their goals.
✨Tip Number 3
Showcase your achievements! When you get the chance to speak about your past roles, focus on quantifiable results. We love hearing about how you’ve driven revenue growth or improved marketing strategies—numbers speak volumes!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can set you apart from other candidates. We recommend reiterating your enthusiasm for the role and briefly highlighting how you can contribute to their success.
We think you need these skills to ace Senior Vice President of Global Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Vice President of Global Marketing. Highlight your experience in leading global B2B SaaS marketing organisations and showcase your achievements in pipeline creation and revenue outcomes.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for Cloudinary. Mention specific experiences that align with our needs, like your expertise in demand generation and brand strategy.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to improve marketing performance and ROI. This will show us you can handle the analytical mindset we’re looking for.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Cloudinary
✨Know Your Stuff
Before the interview, dive deep into Cloudinary's marketing strategies and recent campaigns. Familiarise yourself with their brand positioning and how they engage with enterprise clients. This will not only show your genuine interest but also help you align your experience with their needs.
✨Showcase Your Leadership Style
As a Senior Vice President, your leadership approach is crucial. Be ready to discuss how you've built and led high-performing teams in the past. Share specific examples of how you've fostered collaboration across departments, especially with Sales and Product teams, to drive revenue growth.
✨Data-Driven Decision Making
Cloudinary values an analytical mindset. Prepare to discuss how you've used data to improve marketing performance in previous roles. Bring examples of metrics you've tracked and how those insights led to successful marketing strategies or adjustments.
✨Cultural Fit Matters
Cloudinary is looking for someone who contributes to a culture of inclusivity and continuous learning. Think about how you've promoted these values in your past roles. Be ready to share stories that highlight your commitment to fostering an inclusive environment and your approach to personal and team development.
