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For Companies At a Glance
- Tasks: Lead technical marketing efforts, create product demos, and analyse competitive landscapes.
- Company: Join Cloudinary, a leader in media management technology, focused on innovation and creativity.
- Benefits: Enjoy flexible working options, a collaborative culture, and access to cutting-edge technologies.
- Why this job: Be at the forefront of GenAI and product marketing, making a real impact in a dynamic environment.
- Qualifications: 8+ years in technical marketing, SaaS experience, and coding skills in JavaScript or Python required.
- Other info: Opportunity to work with exciting technologies like Snowflake, Salesforce, and ChatGPT APIs.
The predicted salary is between 43200 - 72000 £ per year.
Cloudinary is looking for a Director Technical Marketing Engineer to join our product marketing team. In this role, you will be responsible for hands-on creation of competitive analysis, product demos, technical content, productivity automations, and sales enablement as well as coordinating GenAI-specific launches across the entire Cloudinary product portfolio - Cloudinary Image, Cloudinary Video, Cloudinary Assets (DAM), Cloudinary 3D and our emerging technology.
We are looking for someone who can think creatively and enjoys hands-on work to develop new solutions to improve product marketing productivity, sales success and company-wide win/loss analysis. You will own and lead the technical marketing role at Cloudinary as the sole expert responsible for this function.
You might be a great fit if you:
- Get motivated by problem solving.
- Enjoy learning new technologies.
- Are passionate about GenAI.
- Feel energized by developing new solutions - AI Bot for win/loss analysis anyone?
Technologies available for use whether you’re an expert or want to learn them (not exhaustive): Snowflake, Salesforce, Zapier, ChatGPT APIs and enterprise account, Arcade, Cloudinary, Wordpress, Cluster AI, Claude, or any other technology you love.
Responsibilities:
- Create technical product demos centered on compelling value-based storytelling highlighting use cases for use with prospects, customers, analysts, and events. Demo environments, click-thru demos, and interactive web-based online demos.
- Be the lead on technical competitive insights including the key competitors, smaller competitors, and emerging competitive landscape across the portfolio of products.
- Be the SME expert on GenAI technology and its implementation across our product portfolio - bringing insights to product marketing and product management teams and evangelizing our capabilities.
- Bring our differentiation to life in launches and throughout the year with creative technical-based content such as blogs, demos, value calculators.
- Partner with Product Management and Product Marketing peers to understand product roadmap and upcoming releases to advise launch teams on the positioning of strengths and differentiation based on technical realities of our products vs competition.
- Produce external-facing content including demo videos, customer-facing decks, webinars, data sheets, FAQs, cheat sheets and more across all funnel stages.
- Support Product Marketing efficiency and reporting with automation and technical problem-solving.
- Lead and participate in delivering presentations and demos at trade shows and events.
- Present enablement to solution engineering, customer education, and GTM teams on technical deep dives and/or competitive intelligence.
- Proactively build automation to drive internal team efficiency & impact analysis content.
About You:
- 8+ years of experience in technical product marketing or a closely related field.
- Experience with SaaS.
- CS degree or equivalent.
- API and Coding Experience: Hands-on experience with APIs and at least one modern language (ie JavaScript or Python).
- Media Expertise: Understanding how image and video content is handled on the web - formats, delivery, optimization, and general media workflows.
- Developer tools and ecosystem: Familiarity with the broader developer ecosystem - frameworks, content platforms (ie Vercel), etc.
- Marketing operations and automations: Hands-on problem-solving using tools like Snowflake and GenAI for enhanced productivity and analysis.
- Experience crafting competitive battle cards and creating competitive messaging and insights for sales enablement.
- Hands-on experience building product demos end-to-end with web and product teams, from the story-telling narrative to technical execution in demos, videos, and sales training.
- Flexible team player with a proven track record collaborating with and inspiring others.
- Strong communicator with excellent written and verbal communication skills.
Preferred:
- Expertise with martech stack such as products in image and video/media management, content management, e-commerce platforms, headless architectures, or digital asset management space.
Director, Technical Marketing Engineer employer: Cloudinary
Contact Detail:
Cloudinary Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Technical Marketing Engineer
✨Tip Number 1
Familiarise yourself with the latest trends in GenAI and how they apply to technical marketing. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the technical marketing field, especially those who have experience with Cloudinary or similar technologies. Attend relevant webinars or industry events to make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past work related to competitive analysis and product demos. Highlight any innovative solutions you've developed, as this aligns well with the hands-on nature of the role.
✨Tip Number 4
Showcase your understanding of the developer ecosystem and media workflows. Being able to speak knowledgeably about these topics will demonstrate your fit for the role and your ability to collaborate effectively with product teams.
We think you need these skills to ace Director, Technical Marketing Engineer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in technical product marketing, especially any hands-on work with APIs and coding. Emphasise your familiarity with the technologies mentioned in the job description, such as Snowflake, Salesforce, and GenAI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for problem-solving and learning new technologies. Mention specific examples of how you've developed solutions in previous roles, particularly in relation to product marketing and sales enablement.
Showcase Your Technical Skills: Include a section in your application that details your technical skills, particularly your experience with media workflows, competitive analysis, and creating product demos. Highlight any projects where you’ve successfully implemented these skills.
Demonstrate Your Communication Skills: Since strong communication is key for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas, and consider including links to any relevant presentations or content you've created.
How to prepare for a job interview at Cloudinary
✨Showcase Your Technical Expertise
As a Director, Technical Marketing Engineer, it's crucial to demonstrate your technical knowledge. Be prepared to discuss your experience with APIs, coding languages like JavaScript or Python, and any relevant tools such as Snowflake or Zapier. Highlight specific projects where you've successfully implemented these technologies.
✨Prepare Compelling Product Demos
Since creating technical product demos is a key responsibility, practice presenting demos that tell a compelling story. Focus on how your demos can highlight use cases and the value of the products. Consider using examples from your past work to illustrate your ability to engage prospects and customers effectively.
✨Understand the Competitive Landscape
Be ready to discuss your insights into the competitive landscape, including key competitors and emerging trends. Prepare to share your thoughts on how Cloudinary differentiates itself in the market and how you would contribute to competitive analysis and messaging.
✨Demonstrate Problem-Solving Skills
This role requires a strong problem-solving mindset, especially when it comes to developing new solutions. Think of examples where you've tackled challenges creatively, particularly in technical marketing or product development. Show how your approach can enhance productivity and sales success at Cloudinary.
