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- Tasks: Lead product marketing for Cloudinary's innovative Video product line and drive market awareness.
- Company: Join Cloudinary, a leader in API-first video solutions, shaping the future of video technology.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across teams.
- Why this job: Be at the forefront of video marketing, influencing strategies and driving growth in a cutting-edge industry.
- Qualifications: 10+ years in product marketing, 3+ years in video, SaaS experience, and strong analytical skills required.
- Other info: Represent Cloudinary at industry events and collaborate with top-tier teams to launch innovative products.
The predicted salary is between 54000 - 84000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Cloudinary is looking for a Product Marketing Director to join our team to drive the success of our API-first Video product line. This individual will lead key product efforts and is expected to bring innovative ideas and creative strategies to accelerate Cloudinary\’s growth in the industry. You, as the expert, will collaborate with cross-functional teams to generate market awareness and revenue for our Video Platform and Video APIs. Come join us here at Cloudinary.
Responsibilities:
- Lead product marketing for the Cloudinary Video product line
- Position Cloudinary as a clearly differentiated Video vendor to customers, prospects, analysts
- Bring deep industry insights and subject expertise in the Video space to the product and marketing teams
- Craft compelling product messaging and stories for key use cases, industries, personas, and market segments
- Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customers
- Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials
- Launch new innovations to market
- Advise product roadmap in close partnership with product management and product strategy teams
- Represent Cloudinary at thought leadership, demand generation, and company events as a Video SME
- Advise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion
- Analyze the market and key competitors to articulate differentiators
- Work with the PR and AR teams to brief media and analysts
- Drive win/loss analysis for Video to understand why we win or lose.
About You:
- 10+ years of product marketing experience (can include product management experience)
- 3+ years experience in the video space preferred
- Must have experience with SaaS
- Excellent writing and presentation skills
- Experience with multiple business buyer personas, including technical buyers
- Proven creativity and messaging skills
- Highly analytical, data-driven approach
- Comfortable with both high-level strategy and hands-on work.
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Director, Product Marketing (Video Platform) employer: Cloudinary
Contact Detail:
Cloudinary Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product Marketing (Video Platform)
✨Tip Number 1
Familiarize yourself with the latest trends and technologies in the video space. Understanding the competitive landscape and emerging innovations will help you articulate your insights during interviews and demonstrate your expertise.
✨Tip Number 2
Network with professionals in the product marketing and video industries. Attend relevant webinars, conferences, or meetups to connect with potential colleagues and learn more about Cloudinary's position in the market.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven product marketing initiatives in the past. Highlight your experience with SaaS products and any innovative strategies you've implemented that led to measurable growth.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform your marketing strategies. Be prepared to explain how you analyze win/loss data and market insights to optimize product positioning and messaging.
We think you need these skills to ace Director, Product Marketing (Video Platform)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities and requirements of the Product Marketing Director position at Cloudinary. Tailor your application to highlight how your experience aligns with their needs, especially in the video space.
Showcase Your Experience: In your CV and cover letter, emphasize your 10+ years of product marketing experience and any relevant SaaS and video industry expertise. Use specific examples that demonstrate your success in similar roles.
Craft Compelling Messaging: Since the role involves crafting compelling product messaging, ensure your application reflects strong writing skills. Create a narrative that showcases your creativity and ability to communicate complex ideas clearly.
Highlight Analytical Skills: Cloudinary values a data-driven approach. Include examples in your application that illustrate your analytical skills and how you've used data to inform marketing strategies or product decisions.
How to prepare for a job interview at Cloudinary
✨Showcase Your Industry Expertise
Make sure to highlight your deep understanding of the video space during the interview. Prepare examples of how you've successfully positioned products in this industry and discuss any innovative strategies you've implemented.
✨Demonstrate Your Creative Messaging Skills
Be ready to present compelling product messaging and stories that resonate with different buyer personas. Think about how you can craft narratives that clearly differentiate Cloudinary's Video offerings from competitors.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various teams, come prepared to discuss your experience collaborating with marketing, sales, and product management. Share specific examples of successful campaigns or projects where teamwork was key.
✨Analyze Market Trends and Competitors
Research current market trends and key competitors in the video space. Be prepared to discuss how you would articulate Cloudinary's differentiators and what insights you can bring to the team based on your analysis.
