Job Spec - Technical Lead (Marketing Cloud & Data 360) - No Agencies
About Cloudigital
At Cloudigital, we are a fast-growing, remote-first UK implementation partner redefining what's possible with Salesforce. We specialise in implementing Salesforce across Marketing Cloud, Data Cloud, and Agentforce, but our real differentiator is our official partnership with Anthropic (Claude). Our goal is to not just deploy out-of-the-box features; but build next-generation, agentic AI solutions right on top of the Salesforce ecosystem.
We are scaling quickly to meet demand. With an agile UK consulting team backed by dedicated offshore developers, we deliver high-impact jump-starts, complex migrations, and continuous managed innovation. If you want to leave the red tape behind, cut through the corporate noise, and shape the technical direction of a rapidly expanding business, this is your next move.
Role summary
As the Technical Lead, you act as the architectural guardian and definitive technical voice for Cloudigital. You bridge the gap between business requirements and scalable, secure engineering, translating complex client needs into robust solutions
Title - Technical Lead (Marketing Cloud & Data 360)
Reports to - COO
Works with - Delivery Lead (PM), consultants, offshore developers, Salesforce AEs and commercial team
Location - Remote, UK-based; client site visits and office days as required
Type - Permanent, full-time
Key responsibilities
- Own the end-to-end technical vision on projects: data models, Data 360 ingestion and identity resolution, journeys, consent and preference management, and integrations (i.e Data Cloud vs Core integrations).
- Design scalable architectures that span multiple business areas within the client's environment, adhering strictly to Salesforce and architectural best practices
- Ensure all solutions align with security, data retention, and privacy regulations.
Delivery excellence & Quality Assurance
- Act as the final gatekeeper for code and configuration. Review and sign off on builds from the team (UK, Nearshore and Offshore consultants) before client release.
- Establish, maintain, and enforce Cloudigital’s build standards, reusable assets, CI/CD Devops processes and QA checklists.
- Act as the first point of escalation for technical issues on live projects and managed services.
- Troubleshoot complex production issues, perform root cause analyses and resolve problems, including Data 360 credit consumption challenges.
- Own technical Salesforce support cases and liaise with Salesforce technical teams when platform issues block delivery.
Scope governance & commercial support
- Decide against the signed SOW whether a request is a fix or an enhancement, sizing change requests and mitigating technical risks to prevent scope creep.
- Bridge the gap between sales and delivery by validating technical estimates, outlining solutions before SOWs are issued, and leading technical discovery during project kick-offs
Mentoring & team leadership
- Help grow the team by coaching consultants on Marketing Cloud, Data 360, and architectural best practices, guidance and knowledge sharing while also playing a key role in the technical hiring process as we scale.
- Provide clear specifications to offshore teams, review their workflows, and inspire the team to build cutting-edge solutions
What success looks like
By six months, you fully own technical delivery and resolve escalations independently, completely removing the founder from day-to-day project operations.
- First 30 days: Take full ownership of the solution design and open issues on live projects; actively lead technical discussions in delivery stand-ups; established as the primary escalation contact on all client channels.
- By 90 days: 100% of day-to-day technical escalations are resolved autonomously; written build standards and QA processes are fully adopted by the team; seamless, independent review of all offshore deliverables before client release.
- By 180 days: The founder is completely removed from delivery and only involved in high-level commercial escalations; technical governance is fully systematized; pre-sales technical estimates are owned by you; the delivery pipeline runs smoothly with zero delays due to technical blockers.
Essential skills and experience
- 6+ years hands-on Salesforce Experience with at least 2 years working on Marketing Cloud Next and Data Cloud, including at least two end-to-end implementations or migrations led as technical or solution lead.
- Hands-on Marketing Cloud Advanced (Marketing Cloud on Core) and Data Cloud (Data 360): ingestion, data model objects, identity resolution, segmentation, activation and credit consumption. Advising on platform capabilities and limitations to stakeholders
- Integration experience: APIs, CRM and ticketing or booking system connectors, consent and preference management.
- Proven background in a partner/consultancy environment, comfortable working to SOWs, estimating budgets, and managing delivery timelines.
- Exceptional stakeholder management: confident in front of clients, capable of handling escalations, and adept at pushing back on scope creep.
- Experience managing, mentoring, and reviewing the work of cross-functional and offshore development teams.
- Salesforce Marketing Cloud Consultant and Data Cloud Consultant certifications (or able to achieve within 6 months).
- Migration experience involving Marketing Cloud Account Engagement (Pardot), HubSpot, or Dotdigital.
- Exposure to Agentforce, Service Cloud, Experience Cloud, or Financial Services Cloud
- WhatsApp and SMS channel set-up in Marketing Cloud.
- Knowledge of agile delivery methodologies and CI/CD tools (Copado, Azure DevOps).
- Strong interest in applying AI tools (Claude, Agentforce) to speed up delivery workflows.
- Salesforce Marketing Cloud Developer or Application Architect certification
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