Field Marketing Specialist, EMEA

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.

We are looking for a Field Marketing Specialist to support marketing efforts across EMEA. The marketing specialist creates, delivers and executes impactful marketing programs to drive awareness and develops qualified pipeline for Cloudflare’s sales team — specifically targeting Enterprise, Field and Mid-Market accounts within the region. This position works closely with the EMEA Head of Field Marketing and wider team to develop and execute campaigns and programs designed to generate leads that contribute to sales pipeline, revenue and brand awareness.

The right candidate will have a builder mindset, a strong knowledge of B2B demand generation best practices, be digitally savvy, have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.

• Reporting into the Head Marketing, EMEA based in London.
• Support marketing programs and events across EMEA.
• Work closely with other EMEA Marketing Managers, the events team, the wider Marketing Team, EMEA Business Development Team and EMEA Sales Team to develop demand and lead generation programs.
• Development and execution of the EMEA marketing plan, working closely with the wider marketing team, sales team and cross-functional leadership to include multiple demand generation channels, to meet quarterly targets.
• Design and execute on regional marketing activities to excite and enable sales teams and ensure growth in the region, including events, direct mailers, webinars, call-out campaigns, digital, email campaigns, content development, and brand awareness.
• Work closely with the EMEA Events team to identify appropriate events across target markets, ensure success of events from messaging, branding, promotions, and follow-up.
• Provide regular reporting cadence on all marketing activities to track performance, contribution to pipeline and ROI, and adjust where necessary.
• Execute inbound and outbound marketing campaigns targeting specific personas to increase awareness of Cloudflare and generate demand, thereby contributing to pipeline and revenue for the region.
• Manage development of localised demand generation assets with content and product marketing.

• Excellent written and verbal communication skills.
• 5+ years of direct functional experience developing and executing B2B marketing programs in technology industry.
• Fluency in French, Italian, Spanish or German.
• Knowledge and experience with Marketing Automation (Marketo) and Salesforce.
• Proven success in campaign execution, including development and delivery of innovative campaigns and programs that drive demand and increase market presence.
• Data-driven marketer who has the passion to learn best practices from the industry and implement in campaign strategies.
• Analytically inclined, exceptional organizational skills, with rigorous attention to detail.
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
• Ability to act with a sense of urgency while maintaining program execution excellence.
• Comfortable working on a number of programs at any given time, and ownership of projects from concept to execution to reporting on results.
• Skills in effective outreach messaging and content creation.
• Hands-on experience rewriting translated titles/descriptions (webinars, events) to make them compelling.
• Excellent written and verbal communication skills and stellar presentation skills.

• Hands-on experience with Adobe Creative (Indesign, Illustrator, Photoshop).

• Motivated, positive and above all a team player.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.