At a Glance
- Tasks: Lead the international licensing for iconic brands like Care Bears, managing licenses and driving retail initiatives.
- Company: Join Cloudco Entertainment, home to beloved brands and innovative multi-platform franchises.
- Benefits: Enjoy remote work flexibility in the UK, promoting a healthy work-life balance.
- Why this job: Be part of a creative team that shapes the future of beloved brands and engages with global markets.
- Qualifications: 10+ years in licensing, sales, or brand management, preferably in children's entertainment.
- Other info: Occasional travel required for trade shows; strong relationship-building skills are essential.
The predicted salary is between 48000 - 72000 £ per year.
ABOUT CLOUDCO ENTERTAINMENT: Cloudco Entertainment, formerly American Greetings Entertainment, is the owner of iconic entertainment brands such as Care Bears, Holly Hobbie, Madballs, Packages from Planet X, Twisted Whiskers, Buddy Thunderstruck and its newest IP, Tinpo. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love. GENERAL SUMMARY: The Licensing Director, Toy & Hardlines International will be responsible for building and managing the International Care Bears consumer products business for hardlines categories inclusive of toys, collectibles, and gifting, etc.…as well as other targeted properties in the Cloudco portfolio of existing and new brands. Candidate will prospect and acquire new licenses, manage existing licensees, pursue and drive retail initiatives and partner collaborations. This position reports to our Vice President, International Licensing collaborating alongside the Head of Global Licensing and the rest of our Cloudco Entertainment team. LOCATION: This position is structured as a remote working arrangement in the UK, allowing employees to work remotely whilst still meeting with the local team on a weekly basis. This set up is to promote work-life balance aligned with Cloudco Entertainment’s policies and procedures. ESSENTIAL DUTIES & RESPONSIBILITIES: The Licensing Director, Toy & Hardlines will work closely with the VP, International Licensing to determine and manage short-term strategic objectives and contribute to the long-term strategies of the licensing department across the category. Pitch Cloudco Brands to toy & hard goods manufacturers to secure deals tied to revenue goals for the Cloudco international business. Define category and brand strategy by reviewing market share and data analytics to develop strategies and business plans by consumer demo, brand and property for toy, collectibles, gifting, seasonal and pets. Accountable for management of all licensees across international markets (UK, EMEA, APAC & LATAM) within the product categories, which includes contract negotiation, business and product planning, and marketing alignment, and manage day to day relationship with licensees Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics Identify growth opportunities by category, franchise and distribution and select, pitch and implement new deals to fill gaps Negotiate financial deal points and other material terms on new deals and renewals with the support from VP, International Licensing. Fiscal responsibility for assigned categories and business segments (setting annual targets, obtaining and reviewing quarterly forecasts) In conjunction with the marketing/brand team, provide any licensee /product information in support of marketing and brand presentations and sales meetings and help define and integrate licensees within wider brand and marketing plans Occasional Travel required – 30% including Toy Fairs and Licensing Trade shows. MINIMUM QUALIFICATIONS: Required Education: BA/BS in Business, Marketing, or related field preferred or commensurate experience Required Length & Type of Experience: 10+ years of experience in licenisng industry working in a sales and/or brand management/marketing function pitching properties, securing deals, negotiating business deal points and managing licensees — preferably in the children entertainment sector. Has existing relationships and contacts with key players across hard line categories, retail relationships are a plus. Knowledge, Skills & Abilities: Out of the box thinker with an ability to translate strategy into actionable tactics; able to maintain a strategic perspective while supporting the team in driving results Entrepreneurial and motivated self starter that has the know-how to make good business decisions while managing all aspects of their day to day business. Strong relationship builder who facilitates a win-win culture internally and with external partners Innovative; continuously looking for new approaches and new ways of doing things Clear, articulate communication style; someone that can understand complexity of the business and is able to synthesize information quickly and make it actionable within their purview Collaborative style and can build consensus throughout the company Time bound with deliverables Exceptional verbal, written and interpersonal skills Passionate about the business – performance driven PHYSICAL DEMANDS: The characteristics listed below are representative of the physical demands required by an individual to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Physical demands typical for office environment. Computer work, sitting, light lifting, talking on phone, etc. DIVERSITY, EQUITY, INCLUSION & ACCESSIBILITY STATEMENT: Cloudco Entertainment is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Licensing Director, Toy & Hardlines (International) employer: Cloudco Entertainment
Contact Detail:
Cloudco Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Licensing Director, Toy & Hardlines (International)
✨Tip Number 1
Familiarize yourself with Cloudco Entertainment's brands, especially the Care Bears. Understanding the unique aspects of these properties will help you pitch them effectively to potential licensees.
✨Tip Number 2
Network within the toy and hardlines industry. Attend trade shows and licensing fairs to connect with key players and build relationships that could be beneficial for securing deals.
✨Tip Number 3
Stay updated on market trends and consumer preferences in the toy sector. This knowledge will enable you to identify growth opportunities and tailor your pitches to meet current demands.
✨Tip Number 4
Prepare to demonstrate your negotiation skills. Be ready to discuss how you've successfully managed licensee relationships and secured deals in your previous roles, as this will be crucial for the Licensing Director position.
We think you need these skills to ace Licensing Director, Toy & Hardlines (International)
Some tips for your application 🫡
Understand the Company and Role: Before applying, take some time to research Cloudco Entertainment and its brands. Familiarize yourself with their products, especially the Care Bears, and understand the licensing landscape in the toy and hardlines sector.
Tailor Your CV: Make sure your CV highlights relevant experience in licensing, sales, and brand management. Emphasize any previous roles where you negotiated deals or managed licensees, particularly in the children's entertainment industry.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the business and your understanding of the role. Mention specific achievements that demonstrate your ability to drive results and build relationships within the licensing space.
Showcase Your Communication Skills: Since the role requires clear and articulate communication, ensure that your application materials are well-written and free of errors. Use concise language to convey your ideas and experiences effectively.
How to prepare for a job interview at Cloudco Entertainment
✨Show Your Passion for Licensing
Make sure to express your enthusiasm for the licensing industry, especially in the children's entertainment sector. Share specific examples of how you've successfully pitched properties and secured deals in the past.
✨Demonstrate Strategic Thinking
Prepare to discuss how you can translate strategic objectives into actionable plans. Highlight your experience in defining category and brand strategies based on market data and analytics.
✨Highlight Relationship Management Skills
Emphasize your ability to build and maintain strong relationships with licensees and retail partners. Be ready to provide examples of how you've facilitated win-win situations in previous roles.
✨Be Ready for Negotiation Scenarios
Since negotiation is a key part of this role, prepare for potential negotiation scenarios during the interview. Discuss your approach to negotiating financial deal points and managing contract renewals.