Senior Product Marketing Manager
💰 Up to £90,000
📍 London, hybrid with two days a week in the office
Company & role
This opportunity sits with a global technology services and managed services provider working with large financial services, telecoms, public sector and enterprise customers. The business has grown well beyond its infrastructure roots and now sells a portfolio of SaaS and technology solutions spanning AI, data, cloud and managed services. The marketing function is being strengthened to match that shift.
Reporting to the Head of Marketing, you will own go to market strategy, positioning, messaging and sales enablement across that portfolio. The role sits at the intersection of Product, Sales, Technology, Alliances and Marketing, which means you will be the person making sure solutions are brought to market properly, clearly differentiated, and genuinely understood by the people selling them.
The measure of success here is commercial. Product adoption, demand, pipeline growth and revenue across both new and existing customers.
Why This Role Stands Out
- You own go to market across the full portfolio rather than a single product line, so the remit is broad and the influence is real
- Direct line to the Head of Marketing and close working relationships with the CTO office, product managers and technical specialists
- A genuine mix of strategy and execution, so you shape the positioning and then see it land through launches, campaigns and sales enablement
- Exposure to AI, data, SaaS and managed services propositions in a business that is actively repositioning itself
- Vendor alliance and partnership exposure, including identifying new partnership opportunities that support growth
- Scope to build thought leadership and intellectual property that puts the business on the map as an industry authority
Key Responsibilities
- Own and execute go to market strategy for new products, services and feature releases, including launch plans that drive awareness, adoption and commercial success
- Define positioning, messaging frameworks, buyer personas and value propositions that differentiate the portfolio in a crowded market
- Build a deep understanding of customer challenges and buying behaviour through market, customer and competitor research, and turn that into actionable recommendations
- Partner with Product Management and technical teams so customer insight and market requirements feed back into product strategy
- Work with Performance Marketing, Customer Marketing, Business Development, Sales leaders and Vendor Alliance teams on campaigns that create measurable pipeline
- Lead the development of marketing assets including whitepapers, blogs, articles, videos, customer case studies and sales collateral
- Create thought leadership and intellectual property alongside the CTO office and technical specialists
- Equip sales teams with playbooks, battlecards, objection handling guides and customer facing presentations, and support key opportunities directly where needed
Ideal Experience
- Significant product marketing experience gained within an IT services or solutions provider, or a SaaS or software business. This is the background they are set on
- A track record of delivering go to market strategies that have driven demand, pipeline and revenue, not just activity
- Experience leading product launches and building positioning and messaging frameworks from scratch
- Strong sales enablement background, with evidence of enabling sales teams to sell more effectively
- Good understanding of SaaS business models, customer acquisition, retention and product adoption
- Excellent storytelling, copywriting and presentation skills, with the ability to turn complex technical solutions into clear customer value
- Commercially and analytically minded, comfortable using data and insight to influence decisions
- Strong stakeholder management, with the credibility to work across technical and commercial teams
Desirable
- Experience marketing SaaS, AI, data or managed services solutions
- Experience working with vendor alliance programmes and strategic technology partnerships
- An interest in developing people and building a high performing team culture
Senior Product Marketing Manager in London employer: Cloud People
Cloud People is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With opportunities for professional growth and the flexibility of hybrid work, employees can thrive in a supportive environment while contributing to cutting-edge AI solutions for the finance sector. The unique blend of working in London with travel to the UAE enhances both personal and professional experiences, making it a rewarding place to build your career.
