Senior Brand Manager

305 – Senior Brand Manager (Edinburgh Gin)

Posted: 07/02/2025 14:07 Salary: DOE Location: Peter Russell House (Broxburn) Level: Senior Management Deadline: 01/01/9999 23:59 Hours: 35.00 Benefits: Benefits Job Type: Permanent

Edinburgh Gin… how does becoming our new lead brand manager sound?

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best-loved brands including Glengoyne, Tamdhu, Rosebank and Edinburgh Gin.

Setting the Scene…

Born in 2010, and distilled in the heart of our namesake city, our Edinburgh Gin brand has established itself as a pioneer in craft and wonder-filled flavour.

Our Edinburgh Gin brand is already a multi-award-winning brand and there has been lots for us to celebrate so far. Our central brand management team have been pivotal in elevating our brand to consumers, recently completing an evolved brand position with new master visuals and brand toolkit and enhancing a variety of event experiences.

Due to some internal moves, we now have a unique and arguably career-defining opportunity for an experienced Senior Brand Manager to join our team. Providing brand leadership and being the driving force behind the next chapter for Edinburgh Gin, the Senior Brand Manager will help us continue to deliver and refine a truly wonder-filled brand story!

As a Senior Brand Manager, you will be the champion for our Edinburgh Gin brand, leading and supporting our Brand Manager and Brand Executive in the development and delivery of the brand plans. You will have full brand responsibility to engage, excite and delight our new and existing consumers, global customers, clients and internal stakeholders.

We are looking for a brand manager who has significant commercial acumen and creative experience in previously leading agile, exciting and premium brands. Experience with growing, recognisable FMCG brands (ideally within luxury brands and/or the spirits industry) is essential. Candidates should also have experience building creative digital and social campaigns, managing external agencies, and knowledge of effective route-to-market pressures and requirements.

To be considered for this opportunity, candidates must have a can-do attitude, can effect change in a positive way, and thrive in a team environment. Curiosity, accountability and proactivity are also hugely important and business-critical qualities.

Next steps…

To apply for this opportunity, click the apply now button to create your own recruitment account with us and submit your application and CV. Please remember that along with your CV , you will need to answer some key questions and submit a tailored cover letter , clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for!

JOB PROFILE

Role Summary

An exciting consumer-focused marketing role, championing the Edinburgh Gin brand internally and externally to drive and deliver the growth agenda against a clearly defined brand strategy and consistent brand plans for the UK and top tier markets (USA and GTR).

Role Description

Responsibilities

Key Day to Day Activities

• Lead the delivery of the exciting new brand world for Edinburgh Gin to raise awareness, build desirability and strengthen brand performance.
• Manage and support the Brand Manager and Brand Executive in the delivery of the brand plan.
• Work with the UK team and priority international markets (US and GTR) to support the development and execution of performance-driven channel and customer plans.
• Deliver the brand activity plan, ensuring sales goals, brand loyalty metrics and market share are met.
• Create and deliver NPD through Brand Manager, aligned to insight, reflecting brand strategy and supporting our commercial objectives.
• Lead an effective and innovative communications and PR plan, aligned to brand growth and opportunity.

Person Profile

Skills

Essential

• Previous experience as a brand manager for a growing, recognisable FMCG brand (ideally within spirits industry/premium spirits).
• Building creative digital and social campaigns that deliver against KPIs.
• Knowledge of effective route to market pressures and requirements.

Professional Qualifications

Essential

• Degree level education

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