At a Glance
- Tasks: Drive player engagement through CRM campaigns and support digital marketing initiatives.
- Company: Join a leading gaming company with a vibrant marketing team.
- Benefits: Competitive salary, flexible working hours, and opportunities for growth.
- Other info: Dynamic role with a chance to collaborate across teams and influence player experiences.
- Why this job: Be at the forefront of digital marketing in the exciting gaming industry.
- Qualifications: 1-3 years in digital marketing and experience with CRM platforms.
The predicted salary is between 28000 - 35000 £ per year.
Requirements
- Proven experience in a CRM management role, ideally within gaming or a fast‐paced digital environment
- 1–3 years of experience in digital marketing, ideally within games or entertainment
- Hands‐on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar)
- Some exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar)
- Comfortable interpreting campaign performance data and working with analytics tools such as Google Analytics or Tableau
- Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously
- Excellent written and verbal communication skills, with a collaborative approach to cross‐functional working
What the job involves
- As Junior Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting
- Working closely with the Digital Marketing Manager, you'll help drive player acquisition, engagement, and retention across our PC titles
- Own the end‐to‐end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives
- Plan and execute retention, re‐engagement, and monetisation campaigns — spanning go‐to‐market launches, major updates, and ongoing player lifecycle activity
- Support the Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team
- Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations
- Collaborate cross‐functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space
Junior Digital Marketing Specialist in Manchester employer: Cloud Imperium
As a Junior Digital Marketing Specialist at CIG, you'll be part of a dynamic and innovative team within the thriving gaming industry, where creativity and collaboration are at the forefront of our work culture. We offer a supportive environment that prioritises employee growth through hands-on experience with cutting-edge marketing tools and strategies, alongside opportunities for professional development. Located in a vibrant area, our company not only values your contributions but also fosters a sense of community, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Digital Marketing Specialist in Manchester
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and digital marketing space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns, analytics reports, and any cool projects you've worked on. This is your chance to shine and demonstrate your hands-on experience with tools like Google Analytics.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in digital marketing and gaming. Be ready to discuss how you can drive player engagement and retention. We love candidates who are passionate and informed!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at CIG. Let’s make it happen!
We think you need these skills to ace Junior Digital Marketing Specialist in Manchester
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your experience in CRM management and digital marketing. We want to see how your background fits with the gaming or entertainment industry, so don’t hold back on those relevant roles!
Be Data-Driven:Since we love numbers, include any experience you have with analytics tools like Google Analytics or Tableau. Show us how you've interpreted campaign performance data and made decisions based on it.
Keep It Organised:We appreciate strong organisational skills! When writing your application, demonstrate how you manage multiple projects at once. A clear structure in your application can reflect your ability to juggle tasks effectively.
Communicate Clearly:Your written communication skills are key for this role. Make sure your application is well-written and free of errors. We’re looking for clarity and a collaborative tone that shows you’re ready to work with our team!
How to prepare for a job interview at Cloud Imperium
✨Know Your CRM Tools
Make sure you’re familiar with the CRM or email marketing platforms mentioned in the job description, like Braze or Mailchimp. Brush up on how these tools work and be ready to discuss any hands-on experience you have with them.
✨Show Off Your Data Skills
Since interpreting campaign performance data is key, prepare to talk about your experience with analytics tools like Google Analytics or Tableau. Bring examples of how you've used data to drive decisions in past roles.
✨Be Ready to Discuss Campaigns
Think of specific campaigns you've worked on, especially in digital marketing or gaming. Be prepared to explain your role, the strategies you employed, and the results achieved. This will show your practical understanding of the industry.
✨Highlight Your Collaboration Skills
This role involves working closely with various teams, so be ready to share examples of how you've successfully collaborated in the past. Emphasise your communication skills and how you’ve aligned messaging with different stakeholders.
