Digital Marketing Specialist in Manchester

• As a Digital Marketing Specialist, you’ll play a key role in CIG’s marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting. Working closely with the Senior Digital Marketing Manager, you’ll help drive player acquisition, engagement, and retention across our PC titles
• Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives
• Confident writing and adapting copy for different audiences, channels and purposes
• Plan and execute retention, re-engagement, and monetisation campaigns — spanning go-to-market launches, major updates, and ongoing player lifecycle activity
• Support the Senior Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team
• Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations
• Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space

Benefits

• Employer funded tax-free Health Reimbursement Arrangement for qualified medical expenses up to $5,000 per employee and $15,000 per family
• Flexible Spending and Dependent Care Accounts
• Paid Short and Long Term Disability Leave
• Life Insurance & AD&D coverage
• 401(k) Plan with up to 4% company match
• Pet Insurance
• Discounted Gym Membership through CIGNA
• Yearly Flu-shot Clinic
• Employee Resource Groups for traditionally underrepresented groups, minorities and allies
• Full Medical, Dental and Vision coverage (100% free for employee level coverage and subsidized for dependents)

• Hands-on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar)
• Exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar)
• Excellent written and verbal communication skills, with a collaborative approach to cross-functional working
• Proven experience in a CRM management role, within a fast-paced digital environment
• Comfortable working with and making minor edits to HTML
• Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously
• Knowledge of basic SEO practices and tools
• 1–3 years of experience in digital marketing
• Can interpret campaign performance data and work with analytics tools such as Google Analytics or Tableau