At a Glance
- Tasks: Lead global marketing campaigns and shape brand strategy for exciting game titles.
- Company: Join Cloud Imperium Games, a pioneering studio creating the best space sim ever.
- Benefits: Competitive salary, diverse culture, and opportunities for creative growth.
- Other info: Dynamic environment with a commitment to diversity and career development.
- Why this job: Make a real impact in the gaming industry with a passionate community behind you.
- Qualifications: Experience in brand marketing, especially in gaming, and strong leadership skills.
The predicted salary is between 56250 - 68750 £ per year.
We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”.
We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.
About the Role
As Senior Global Brand Manager, you'll play a leading role in shaping the strategy and execution of global marketing campaigns across our portfolio.
You'll own the brand strategy, positioning and go-to-market planning for assigned projects, working closely with senior stakeholders across product development, marketing, creative and commercial teams to bring campaigns to life.
This is a high-impact role with significant responsibility for defining how our brands are positioned and experienced by audiences around the world.
About the Company
Founded in 2012 by renowned game developer Chris Roberts, Cloud Imperium Games (CIG) is one of the largest global independent studios, dedicated to delivering next-generation AAA games.
CIG prides itself in thinking outside the box, encouraging creativity and developing ground-breaking technology.
CIG believes in raising the bar for the gaming industry and the gaming community.
What does a Senior Global Brand Manager at CIG do?
- Lead data-driven, consumer-focused brand and marketing strategies, owning go-to-market planning and the delivery of major game content launches and campaigns.
- Partner with senior stakeholders across product development and marketing to establish strategy, align cross-functional teams and ensure effective execution against business objectives.
- Act as the senior steward and advocate for assigned Cloud Imperium IPs and brands, owning positioning, messaging and consumer propositions across global audiences.
- Lead competitive, market and consumer analysis to inform strategic and commercial planning, using insights and performance data to optimise campaigns and future activity.
- Work closely with Creative leadership to deliver best-in-class creative executions across Web, Trailers, Social Media, Promotions and Events.
- Lead relationships with third-party vendors, launch partners and external stakeholders, ensuring delivery against strategic objectives.
- Oversee campaign assets and delivery, working closely with internal development and production teams to ensure quality and consistency.
- Be a knowledge expert on our games and the Star Citizen universe, using deep understanding of our audiences and communities to shape how we position and communicate our brands.
What do we expect from our Senior Global Brand Manager?
- Experience in a senior brand marketing role, ideally within the gaming sector and across AAA game titles.
- Proven experience owning brand strategy and taking major titles from planning through live release and beyond.
- Extensive knowledge of brand management, positioning and integrated marketing, with the ability to craft compelling consumer propositions for varied audiences.
- Demonstrable experience leading complex, cross-functional programmes and influencing senior stakeholders across an organisation.
- Strong commercial judgement and the ability to make informed, data-driven decisions in a fast-moving environment.
- Extensive knowledge of video games and their respective communities.
- Highly organised, proactive and comfortable managing multiple priorities under shifting requirements and deadlines.
- A natural leader and collaborator who can bring teams together, challenge thinking and raise the quality of marketing output.
- Diversity Statement
CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives.
Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone.
As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment.
The universe is as vast and varied as the people in it, and it’s our differences that make it special.
Fraud Statement
We are aware of people receiving job offers that fraudulently allege to be from CIG.
These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media.
We do not ask for your personal info like bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment.
If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info
@ cloudimperiumgames. com with any information you may have.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Senior Brand Manager in Manchester employer: Cloud Imperium Games
At Cloud Imperium Games, we pride ourselves on being an exceptional employer that values diverse talent and fosters a collaborative work culture. Our Manchester studio offers unique opportunities for professional growth in a cutting-edge environment, where you can take ownership of innovative AV systems and contribute to groundbreaking projects like Star Citizen. Join our passionate team and enjoy the benefits of working in a supportive community that celebrates creativity and individuality.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cloud Imperium Games and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cloud Imperium Games are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cloud Imperium Games on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cloud Imperium Games. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cloud Imperium Games. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cloud Imperium Games:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cloud Imperium Games’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cloud Imperium Games
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cloud Imperium Games will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cloud Imperium Games, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
