At a Glance
- Tasks: Drive player engagement through CRM campaigns and support exciting digital marketing initiatives.
- Company: Join Cloud Imperium Games, creators of groundbreaking video games like Star Citizen.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace that values unique perspectives.
- Why this job: Be part of a team that shapes the future of gaming and makes history.
- Qualifications: Experience in CRM management and digital marketing, preferably in gaming.
The predicted salary is between 30000 - 40000 £ per year.
As Junior Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting wider digital marketing activity including paid media and performance reporting. Working closely with the Digital Marketing Manager, you'll help drive player acquisition, engagement, and retention across our PC titles.
About the Company: Founded in 2012, Cloud Imperium Games creates cutting-edge videogames that defy expectations. We're currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.
What does a Junior Digital Marketing Specialist do at CIG?
- Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives.
- Plan and execute retention, re-engagement, and monetisation campaigns - spanning go-to-market launches, major updates, and ongoing player lifecycle activity.
- Support the Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team.
- Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations.
- Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space.
What we're looking for:
- Proven experience in a CRM management role, ideally within gaming or a fast-paced digital environment.
- 1-3 years of experience in digital marketing, ideally within games or entertainment.
- Hands-on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar).
- Some exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar).
- Comfortable interpreting campaign performance data and working with analytics tools such as Google Analytics or Tableau.
- Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously.
- Excellent written and verbal communication skills, with a collaborative approach to cross-functional working.
Diversity Statement: CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it's our differences that make it special.
Junior Digital Marketing Specialist employer: Cloud Imperium Games
At Cloud Imperium Games, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the gaming industry. As a Junior Digital Marketing Specialist, you'll benefit from collaborative teamwork, opportunities for professional growth, and the chance to contribute to groundbreaking projects like Star Citizen. Our commitment to diversity ensures a welcoming environment where every voice is valued, making it a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Digital Marketing Specialist
✨Tip Number 1
Get your networking game on! Connect with folks in the gaming and digital marketing scene. Attend events, join online forums, or hit up LinkedIn. The more people you know, the better your chances of landing that Junior Digital Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your CRM campaigns, analytics reports, or any digital marketing projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply anywhere; apply through our website! It shows you're genuinely interested in joining CIG and helps us see your application faster. Plus, it’s a great way to stay updated on any new opportunities.
✨Tip Number 4
Prepare for interviews by brushing up on your knowledge of the gaming industry and current trends. Be ready to discuss how you can contribute to player acquisition and retention. Show us you’re passionate about gaming and marketing!
We think you need these skills to ace Junior Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Junior Digital Marketing Specialist role. Highlight your CRM experience and any digital marketing projects you've worked on, especially in gaming or fast-paced environments. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and gaming. Share specific examples of your achievements and how they relate to the responsibilities of the role. Let us know why you’d be a great fit for our team!
Showcase Your Analytical Skills:Since you'll be tracking and reporting on performance metrics, it's crucial to demonstrate your analytical skills. Mention any tools you've used, like Google Analytics or Tableau, and provide examples of how you've interpreted data to drive decisions. We love data-driven thinkers!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, you’ll get to explore more about our company and the exciting projects we’re working on!
How to prepare for a job interview at Cloud Imperium Games
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM tools mentioned in the job description, like Braze or Mailchimp. Be ready to discuss your hands-on experience and any successful campaigns you've managed, as this will show your potential employer that you can hit the ground running.
✨Showcase Your Data Skills
Prepare to talk about how you've tracked and analysed campaign performance in the past. Bring examples of how you've used data to make actionable recommendations. This will demonstrate your analytical skills and your ability to contribute to player engagement and retention strategies.
✨Stay Current with Digital Trends
Familiarise yourself with the latest trends in digital marketing, especially within the gaming industry. Being able to discuss recent developments or competitor activities will show that you're proactive and genuinely interested in the field.
✨Communicate Clearly and Collaboratively
Since the role involves cross-functional collaboration, practice articulating your thoughts clearly. Think of examples where you've worked with different teams, and be prepared to discuss how you ensure messaging aligns with player sentiment. Strong communication skills are key!
