At a Glance
- Tasks: Design and optimise websites, manage CRM systems, and analyse digital performance.
- Company: Join a dynamic all-female team at two growing fashion brands.
- Benefits: Flexible hours, creative freedom, and the chance to make a real impact.
- Other info: Opportunity for growth and ownership of meaningful projects.
- Why this job: Combine your passion for fashion with digital skills in an exciting role.
- Qualifications: Experience in website design, CRM, email marketing, and analytics.
The predicted salary is between 15.3 - 18.7 £ per hour.
Location: Dalston, London or remote (Hybrid / Flexible)
Job Type: Part-time or Freelance
Hours: Approximately 10–20 hours per week
Rate: Dependent on experience
Start Date: December 1st 2026
About Us
We're looking for a talented Website, CRM & Digital Analytics Specialist to work across two exciting, growing fashion businesses: Clothes Cycle and Poppy Archive. Clothes Cycle is one of the UK's leading preloved fashion events brands, bringing together thousands of fashion lovers, independent sellers and creatives at large-scale thrift markets, fashion experiences and festivals across the UK and Ireland. Poppy Archive is a curated vintage fashion business specialising in unique, handpicked secondhand pieces. We're a small, ambitious, all-female team of four based in Dalston, London, and we're looking for someone who can help us take our websites, customer journeys and digital performance to the next level.
About the Role
We're looking for someone who loves the intersection of website design, customer behaviour, data and digital growth. You'll be responsible for improving our websites, managing and developing our CRM systems, building engaging email campaigns, strengthening our SEO and helping us better understand how customers discover and interact with our brands. We want someone who can look at our website traffic, understand where our ticket sales and customers are coming from, identify opportunities for improvement and, most importantly, implement changes that deliver results. This is not a paid advertising or social media management role. Instead, you'll focus on what happens when people reach our websites, how we convert them into customers and how we build long-term relationships with them. This is a hands-on position with plenty of creative freedom and the opportunity to make a real impact across two growing businesses.
What You'll Be Doing
- Website Design & Optimisation
- Designing, improving and maintaining visually engaging, user-friendly websites.
- Working primarily with Wix for Clothes Cycle and Shopify for Poppy Archive.
- Creating attractive, high-converting landing pages for events, ticket sales and product launches.
- Improving website navigation, mobile experience and customer journeys.
- Identifying opportunities to increase ticket sales, online purchases and conversion rates.
- Ensuring both websites are visually consistent with our branding and easy to navigate.
- CRM & Email Marketing
- Managing and developing our customer databases and CRM systems.
- Creating beautifully designed, engaging email campaigns and newsletters.
- Building automated email journeys, segmentation and targeted campaigns.
- Developing strategies to improve customer retention, repeat purchases and engagement.
- Improving how we collect, organise and use customer data.
- Monitoring email performance and continuously optimising campaigns.
- Website Analytics & Customer Insights
- Tracking and analysing website traffic, user behaviour and conversions.
- Understanding where our ticket buyers and website visitors are coming from, including social media, paid advertising, email, organic search and direct traffic.
- Using tools such as Google Analytics 4, Google Search Console and tracking links to understand customer acquisition.
- Helping us understand which marketing channels, campaigns and landing pages generate the most ticket sales.
- Identifying where customers drop off in the booking or purchasing journey.
- Creating clear, actionable reports and dashboards to help us make smarter business decisions.
- Working alongside our existing advertising team to ensure tracking and attribution are accurate, without managing paid advertising campaigns.
- SEO & Organic Growth
- Developing and implementing SEO strategies across both businesses.
- Conducting keyword research and improving on-page SEO.
- Optimising website copy, metadata, site structure and content.
- Identifying opportunities to improve Google search rankings and increase organic traffic.
- Monitoring SEO performance and implementing improvements.
- Copywriting & Digital Content
- Writing engaging, on-brand website copy, landing pages and email campaigns.
- Creating SEO-friendly blog posts and other written content.
- Developing compelling messaging that encourages visitors to take action.
- Ensuring a consistent tone of voice across our digital platforms.
Who We're Looking For
Essential:
- Proven hands-on experience in website design and optimisation, CRM, email marketing and digital analytics.
- Experience working with Wix and Shopify.
- Strong understanding of Google Analytics 4, website traffic analysis and conversion tracking.
- Experience building email campaigns, customer segments and automated journeys.
- Good knowledge of SEO and organic search optimisation.
- Excellent copywriting skills and a strong eye for design.
- An analytical mindset and the ability to translate data into practical improvements.
- Confidence working independently and implementing ideas rather than simply recommending them.
- Excellent attention to detail and a proactive, problem-solving attitude.
Bonus Points If You Have
- Experience working with fashion, e-commerce or ticketed events businesses.
- Experience with Google Tag Manager, UTM tracking and conversion attribution.
- Experience building dashboards in Looker Studio or similar tools.
- Experience with Klaviyo, Mailchimp or other CRM/email platforms.
- Knowledge of UX/UI design and conversion rate optimisation.
- Experience with ticketing platforms such as Eventbrite.
- Experience improving customer retention through CRM automations.
Why Work With Us?
You'll be joining a small, creative and ambitious team at an exciting stage of growth. You'll have the opportunity to take ownership of meaningful projects across two fashion businesses, with the freedom to suggest ideas, implement improvements and see the direct impact of your work. We're looking for someone who enjoys both the creative and analytical sides of digital work, is genuinely interested in fashion and wants to build a long-term working relationship with us.
Website, CRM & Digital Analytics Specialist in London employer: Clothes Cycle Limited
Clothes Cycle Limited offers a dynamic and supportive work environment in the heart of London, perfect for those looking to kickstart their career in content creation. With a focus on creativity and collaboration, employees enjoy flexible hybrid working arrangements, opportunities for professional growth, and the chance to travel across the UK for exciting events. Join a passionate team where your ideas are valued and you can make a real impact in a fast-growing company.
StudySmarter Expert Advice🤫
We think this is how you could land Website, CRM & Digital Analytics Specialist in London
✨Get Involved in Online Communities
Dive into online forums and communities centred around digital learning and education, like EdTech chats on Twitter or groups on LinkedIn. Engaging in discussions and sharing your insights can help build your visibility and credibility in the sector.
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Look for local meetups or workshops focused on digital education trends. Not only do they enable us to learn about the latest in the field, but they’re also great networking opportunities to meet potential employers like Clothes Cycle Limited or other educators who might know about upcoming part-time roles.
✨Leverage Your University’s Resources
If you’re currently studying, make sure to tap into your university's career services. They often have connections with local businesses in the education space, plus they can help us uncover part-time job openings that aren't widely advertised.
✨Showcase Your Skills through Projects
Create a portfolio showcasing any relevant projects or experiences in digital learning. Whether it's designing a learning module or contributing to an e-learning platform, having tangible examples will catch the eye of hiring managers at Clothes Cycle Limited.
We think you need these skills to ace Website, CRM & Digital Analytics Specialist in London
Some tips for your application 🫡
Highlight Your Experience in Digital Learning:When applying for a role in digital learning like the Website, CRM & Digital Analytics Specialist at Clothes Cycle Limited, make sure to showcase any prior experience you have in creating or managing online learning materials. We want to see how you've made an impact in previous roles, so don’t shy away from providing specific examples or projects you’ve worked on.
Showcase Relevant Skills and Tools:Mention any specific platforms or tools you’ve used in the digital learning space. For instance, if you're familiar with LMS (Learning Management Systems) or any authoring tools, include these in your CV. This demonstrates you’re not only passionate but also ready to hit the ground running at Clothes Cycle Limited.
Express Your Passion for Education:In your cover letter, we really want to feel your enthusiasm for digital learning. Talk about your motivations for joining Clothes Cycle Limited and how you hope to contribute to shaping the future of education. This is a part-time role, so highlighting your commitment and drive will go a long way!
Tailor Your CV to Stand Out:Adapt your CV specifically for the Website, CRM & Digital Analytics Specialist role by aligning your experiences and skills directly with the job description. Use strong action verbs and bullet points, focusing on your contributions in previous roles. We appreciate a clear, concise format that makes it easy for us at Clothes Cycle Limited to see why you’re a perfect fit.
How to prepare for a job interview at Clothes Cycle Limited
✨Showcase Your Digital Savvy
In the digital learning and education space, being tech-savvy is crucial. Make sure to highlight any experience you have with e-learning platforms, learning management systems, or educational software during your interview. Think about specific examples of how you’ve used these tools to enhance learning experiences – this will show Clothes Cycle Limited you’re already familiar with the landscape!
✨Prepare to Discuss Educational Theories
Expect questions related to educational methodologies or theories that underpin digital learning. Brush up on concepts like constructivism or blended learning and be ready to discuss how these can apply to real-world scenarios. The interviewers at Clothes Cycle Limited will appreciate your understanding of the educational principles that drive effective learning.
✨Flexibility & Adaptability are Key
As this is a part-time role, demonstrate how you can manage your time effectively and adapt to the dynamic demands of the position. Share examples from past experiences where you successfully balanced multiple tasks while contributing to team projects. This will reassure Clothes Cycle Limited that you’re not just a candidate but a reliable team member who can juggle responsibilities.
✨Portfolio and Samples Matter
Even for a part-time gig, having a portfolio of your work can really set you apart. If you've designed any e-learning modules, created educational content, or implemented any successful teaching strategies, make sure you can present those. Being ready with tangible examples from your past work will help you make a stronger case to Clothes Cycle Limited about what you bring to the table.
