At a Glance
- Tasks: Create and execute innovative marketing strategies for exciting industry events.
- Company: Join ROAR B2B, part of CloserStill Media, a leader in event management.
- Benefits: Hybrid working, competitive salary, and a vibrant, inclusive culture.
- Other info: Collaborative environment with opportunities for growth and mentorship.
- Why this job: Make an impact in the fast-paced world of B2B marketing and events.
- Qualifications: 3+ years in marketing, strong analytical skills, and creativity.
The predicted salary is between 40500 - 49500 £ per year.
Location: London Bridge (hybrid)Reports to: Senior Marketing Lead WHO WE ARE: ROAR B2B is part of Closer Still Media.
We're the team behind some of the UK's most important industry events, from the Environmental Services & Solutions Expo and Naidex to B2B Marketing Live.
We bring together decision-makers, innovators and problem-solvers across Environment, Healthcare and Business Technology.
Our events aren't just about networking.
They're where real solutions get started and industry leaders want to be involved.
We're a multi-platform events and publishing business, growing fast, with new events planned in the UK and internationally.
We're committed to a vibrant, inclusive culture where brilliant people collaborate, challenge each other and enjoy what they do WHO WE ARE LOOKING FOR: You're a digitally savvy marketer who owns strategy and delivery from first plan to final result.
You're analytical and data-led, you test and optimise relentlessly, and you bring creative flair and exceptional attention to detail.
You combine strategic thinking with hands-on delivery.
You're a natural team player who also knows how to lead, mentor and hold a team to high standards THE ROLE: Set the Strategy Build marketing strategies for your portfolio of events and platforms, in line with business objectives Base everything on clear customer segmentation and a strong understanding of what drives visitors and exhibitors Work with show teams to plan exhibition and awards campaigns that hit strategic goals Build operational plans and keep the team to deadlines and budgets Run Multi-Channel Campaigns Plan and deliver campaigns across email, digital, social, print, direct mail, PR and events Drive visitor registrations, inbound leads and new exhibitor opportunities Own persona development, messaging and the content calendar Lead digital activity including SEO, PPC, social and email Own the Data Use campaign dashboards daily, and recommend changes based on what they tell you Analyse trends over time to build more effective campaigns Share insight with sales and event teams to drive revenue Make sure data governance and management policies are followed Collaborate and Support the Team Work closely with colleagues across the marketing team, share knowledge and best practice, and help build a collaborative, high-performing culture Champion testing and metrics-driven decisions, and share what works across ROARDirect the design and production of all marketing collateral, and make sure everything is proofed and on brand Manage Partners and Budgets Develop and manage marketing budgets and trackers Appoint and manage suppliers and agencies against agreed KPIs Identify media and industry partners that give maximum exposure at the lowest cost Build strong relationships with sponsors, exhibitors and key stakeholders ABOUT YOU: Essential:3+ years' marketing experience, ideally in events or a related field A track record of designing and delivering complex, integrated, multi-channel campaigns Strong analytical skills, with a history of testing and optimisation In-depth knowledge of digital marketing tools, including analytics and reporting Proficiency in CRM and marketing automation tools Excellent written and verbal communication, with strong copywriting skills Exceptional organisation, with the ability to prioritise multiple deadlines Confidence supporting and mentoring others A creative approach and exceptional attention to detail
Desirable: A degree in Marketing, Business, Communications or a related field, or equivalent experience Experience marketing B2B trade shows or exhibitions Experience with Hub Spot Working knowledge of environment, healthcare or business technology sectors We do not usually offer sponsorship for this role.
Closer Still Media reserves the right to request a DBS or credit check should the role require it.
DIVERSITY AND INCLUSION: Closer Still Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer.
All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
We are committed to ensuring an inclusive and accessible recruitment process.
If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at Ros.
Hammond@Roarb2b. com.
Marketing Manager – ROAR B2B employer: CloserStill Media
At CloserStill, we pride ourselves on being an exceptional employer, fostering a vibrant work culture that champions diversity, collaboration, and personal growth. As a Delivery Lead, you will be empowered to shape your career while working alongside passionate professionals dedicated to delivering impactful B2B events. Our commitment to employee development, coupled with our inclusive environment, ensures that every team member can thrive and contribute meaningfully to our mission of connecting communities across various sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – ROAR B2B
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CloserStill Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CloserStill Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CloserStill Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CloserStill Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager – ROAR B2B
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CloserStill Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CloserStill Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about CloserStill Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CloserStill Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CloserStill Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CloserStill Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
