Sales Manager – OpenRoom in London

WHO WE ARE: OpenRoom is a B2B events business recently acquired by CloserStill Media. We run a global portfolio of hosted buyer events across Dental, ReFuel, Veterinary and Pharmacy. Our events connect senior decision-makers with leading suppliers through curated one-to-one meetings, content and premium networking. The model is relationship-led, focused on creating meaningful commercial conversations between buyers and suppliers in high-value environments.

WHO WE ARE LOOKING FOR: A commercially sharp, relationship-driven Sales Manager to join OpenRoom. You'll take ownership of supplier revenue across our Dental, Veterinary and ReFuel portfolios, working across 4–5 events a year. This is a role for someone who sells consultatively, builds genuine long-term client relationships, and takes real pride in hitting their numbers consistently.

THE ROLE:

• Sell supplier packages across assigned OpenRoom events, with a focus on the Dental, Veterinary and ReFuel portfolios.
• Deliver individual revenue targets across 4–5 events per year, working to agreed weekly run rates for each event.
• Build and manage strong client relationships through a consultative approach, understanding supplier objectives and positioning the right opportunity.
• Generate new business through proactive outreach, LinkedIn, referrals, desk research, competitor analysis and market mapping.
• Maintain pipeline coverage of 2–3x target across assigned events at all times.
• Keep Salesforce accurate and up to date, with all active opportunities properly recorded and regularly updated.
• Submit accurate weekly pledges with clear visibility on revenue, risks, blockers and opportunities.
• Maximise revenue through new business, repeat bookings, upsells, sponsorship and premium packages.
• Work closely with marketing, buyer recruitment, portfolio and operations teams to support event growth.
• Attend events onsite, supporting client relationships, supplier experience and future commercial opportunities.
• Where applicable, provide direction and support to Sales Executives on activity, pipeline management and sales discipline.

ABOUT YOU:

• Experience in B2B events, media, sponsorship, exhibitions or a comparable commercial sales environment.
• Strong track record of meeting or exceeding revenue targets.
• Comfortable working to weekly run rates, clear targets and commercial deadlines.
• Consultative seller with the ability to build rapport and long-term client relationships.
• Confidently engaging senior decision-makers and managing commercial conversations.
• Strong new business skills, you can open doors and build a pipeline from scratch.
• Disciplined pipeline manager with experience using CRM systems, ideally Salesforce.
• Able to forecast accurately and communicate revenue risk clearly.
• Highly organised and comfortable managing multiple events at different stages of the cycle.
• Positive, collaborative and solution-focused, you work well across sales, marketing, operations and buyer recruitment.
• Reliable, consistent and takes full ownership of workload and delivery.

DIVERSITY AND INCLUSION: CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status. We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at hr@closerstillmedia.com.