Head E-Commerce & Marketing in London

We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure. Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve. IMRG is one of our brands, a leading eCommerce association helping retailers, brands, and technology providers navigate the industry. You'll be joining a team that runs market-leading data, events, insights, and an established community platform.WHO WE ARE LOOKING FOR:We're after someone who can do two things at once: think creatively about marketing and obsess over the numbers.You'll drive lead generation and membership growth for IMRG, but you'll also own the marketing strategy, identifying new opportunities, testing what works, and shaping how the brand evolves as eCommerce changes.Drive Demand & Build MembershipCreate integrated campaigns (email, content, social, webinars) that move prospects from awareness to conversionWork closely with the commercial team to understand what "qualified" looks like, then deliver itTest messaging, audiences, channels continuously — keep what works, ditch what doesn'tBuild nurture sequences that move prospects through the funnelOwn the Growth StrategyBuild an annual marketing plan that actually moves the dial on membership and revenueIdentify new audience segments and map out acquisition journeysFind cross-sell opportunities across IMRG's product suiteThink long-term sustainability, not one-off winsTurn Data Into DemandWork with analysts and content experts to turn their insights into lead-gen campaignsCreate thought leadership, reports, webinar content, and sales materials from IMRG's dataBuild data-led social content that drives engagementMake IMRG's expertise impossible to ignoreKeep the Community EngagedBuild year-round strategies that keep people connected through events, webinars, reports, and community initiativesUnderstand who's engaging, what matters to them, and what should happen nextDevelop campaigns around membership benefits and networking opportunitiesMeasure EverythingMonitor website conversion, email engagement, lead quality, cost per lead, membership enquiriesTrack marketing-influenced pipeline and revenueUse insights to constantly optimise where you invest time and moneyReport performance against clear KPIsABOUT YOU:Experience:Background in demand generation, growth marketing, or B2B lead generation (Marketing Manager level or equivalent)Proven track record running integrated digital campaignsStrong understanding of customer journeys and conversion funnelsComfortable with CRM platforms (HubSpot experience essential) and marketing automationEvent experience is a bonus, not a requirementSkills & Mindset:Data-comfortable — you use numbers to make decisions, not gut feelStrong copywriting and messaging skillsCan juggle multiple campaigns and priorities without dropping anythingBalance creative thinking with commercial focusCurious about what's changing in eCommerce and how to stay aheadWe do not usually offer sponsership for this role.CloserStill Media reserves the right to request a DBS or credit check should the role require it.DIVERSITY AND INCLUSION:CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.