- We’re looking for a Sales Executive to sell exhibition stands and sponsorship for Tech Show Frankfurt every day. You’ll follow the sales strategy set by the Event Director and Show/Sales Manager, and work closely with them to hit and exceed show targets
- You’ll ensure our sales performance standards are met, exceed your own targets, and support colleagues in running the event smoothly whenever needed
- Manage your day-to-day sales, pipeline, and the admin that goes with it
- Deliver your individual sales targets across the event
- Proactively deliver the show strategy across new and existing business
- Deliver the campaign strategy set by the Event Director and Show/Sales Manager, taking the show over target, including overall exhibitor numbers, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenue
- Identify key new business clients and sales targets within your prospect universe
- Listen to customer requirements and present in a way that makes the sale
- Maintain and develop relationships with new and existing customers to make sales
- Arrange meetings with new and potential customers where appropriate
- Respond to incoming email and phone inquiries
- Act as the contact between CloserStill Media and its existing and potential markets
- Negotiate the terms of an agreement and close sales
- Challenge objections to help the customer reach a buying decision
- Create detailed written proposals and send them to clients promptly
- Gather market and customer information
- Visit and canvass at competitor and industry events, building a systematic understanding of competitors and monitoring them
- Record your sales in line with the company’s sales process
- Review your own sales performance, aiming to meet or exceed targets
- Uphold the KPI of 90 minutes a day on the phone, which includes Teams and Zoom calls
- Prepare for power hours with well-researched, targeted prospects, setting agreed times with your manager
- Attend team meetings, and share best practice on identifying new business with colleagues and line management, learning from them in return
- Attend sales and personal development training, and use what you learn in your sales pitch and other responsibilities
- Undertake any other duties as reasonably requested
- Execute the Event Director’s and team’s strategy and objectives set out in the event’s business plan
- Meet customers, prospects and event partners face to face regularly, where appropriate
- Get close to your market, understand its trends and build your sales pitch around them
- Keep an accurate personal stand and sponsorship ledger in Salesforce
- Reconcile your personal sales ledger regularly, making sure your exhibitor promises are reported where required
- Provide a weekly report and forecast on your personal revenue
- Monitor market and competitor activity
- Read all relevant industry titles
- Build positive, professional relationships with existing and prospective clients, associations, sleepers and, where appropriate, contractors, media and commercial partners
- Confident on the phone, with the drive to build a strong pipeline of new business as well as grow existing accounts
- Strong negotiation and closing skills, and the ability to write clear, persuasive proposals
- Well organised, with good attention to detail when managing your pipeline, ledger and weekly forecast
- German-speaking
- A track record of meeting and exceeding sales targets
- A positive team player who shares best practice and supports colleagues when the event needs it
- Comfortable using Salesforce, or a similar CRM, to record and report your sales
- Happy to meet customers face to face and to get out to industry and competitor events
- Proven experience selling exhibition stands, sponsorship or media in a B2B events or similar environment
Sales Executive (German-Speaking · Tech Show Frankfurt) employer: CloserStill Media Limited
CloserStill Media Limited is an international specialist event organiser and publishing company that fosters a vibrant, inclusive culture where collaboration and innovation thrive. Employees benefit from a dynamic work environment with opportunities for professional growth and development across various sectors, including Environment, Healthcare, and Business Technology. The company's commitment to delivering world-class events and publications ensures that team members are engaged in meaningful work that drives industry solutions.
