Senior Marketing Manager (Tech Show London [6-months Maternity Cover])

WHO WE ARE: Great Events by Great People. We are CloserStill. We run more than 100 market-leading, B2B events and gatherings focused on the Business Technologies, Healthcare and Future Transport and Infrastructure sectors. We are committed to excellence and innovation in our business operations and in our brands. Resulting in widespread recognition including numerous accolades and prestigious awards for our events like the London Vet Show and Learning Technologies to Tech Show and DevLearn, we were honoured to have been named in The Sunday Times Top 100 Best Companies to work for three consecutive years, from 2018 to 2020. But we are nothing without our "CloserStillians". We are committed to building an environment for our workforce to excel.

WHO WE ARE LOOKING FOR: So are you looking for the opportunity to drive your marketing career forwards? Are you creative, quick thinking and outrageously organised? And are you going to impress us so much that we can’t help but give you increased management responsibility? If so read on: CloserStill is a dynamic, fast growing company that owns some of the UK’s & Europe’s most successful trade shows. All our events have significant growth both in sales and delegate attendance and this is no accident. We have a team of the most dedicated and talented people in the industry, and award-winning marketers.

The purpose of this role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors. You will be working across the marketing mix, to promote our largest technology tradeshow, taking place in the UK.

Responsibilities

• Work with the Marketing Manager, Group Marketing Manager, Head of Marketing and Portfolio Director, plus the wider team, to develop and implement marketing strategy, positioning, key messages, and product strategy.
• Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.
• Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.
• Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative.
• Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
• Ensure all relevant stakeholders have reviewed external marketing materials before sign off, including Content Leads to ensure editorial consistency of documents across show brands.
• Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
• Strategise, manage, and optimise paid media campaigns across various platforms to drive sales inquiries and foster audience interest, ensuring alignment with the show’s strategic goals and brand identity.
• Collaborate with an external PR agency to maximise brand exposure and amplify our presence across broadcast and industry media, while ensuring our messaging is coherent and impactful.
• Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.
• Database management, list management, and development with the support of business intelligence and data teams.
• Provide accurate and timely reporting of key marketing statistics and forecasts.
• Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements.
• Manage all planning and execution of registration process for visitors.
• Responsible for the delivery of all delegate, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting.

What you will offer us:

• Great writing skills. You will mainly be working on technology events so you should be confident in writing copy.
• Ability to produce creative and well thought out marketing plans.
• Ability to manage multiple projects and deliver on time.
• Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software).
• Knowledge of data protection regulations and experience of ensuring compliance in relation to email marketing / data sharing with third parties.
• Able to identify search words / key terms to be used in data segmentations based on industry knowledge.
• Experienced in devising and implementing digital marketing strategies and campaigns.
• Solid knowledge and experience utilising digital marketing tools (e.g., Google Analytics, Google Ads).
• Flexibility to accommodate extended working hours as needed around key show times.

What you can expect in return:

• The chance to hone your skills in all aspects of marketing and learn from others.
• A genuine opportunity to develop your career, the company is growing quickly.
• A fair remuneration package, with performance related bonus.
• A great place to work (in west London).

Experience

We are searching for someone who is looking for an opportunity to join a company that is marketing led and invests in its brands. We particularly want to see evidence of contributing to the development of marketing plans. Experience within marketing events is not a pre-requisite – but the candidate must show project management on an extensive scale and experience in managing direct reports.

DIVERSITY AND INCLUSION: CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.