Shopper Marketing and Insights Manager-Maternity Cover
Shopper Marketing and Insights Manager-Maternity Cover

Shopper Marketing and Insights Manager-Maternity Cover

Full-Time 36000 - 60000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive category growth through analytics and insights while leading strategic retail promotions.
  • Company: Join Clorox, a values-driven company fostering innovation and inclusivity.
  • Benefits: Enjoy competitive pay, health benefits, flexible work, and opportunities for personal growth.
  • Why this job: Make an impact with data-driven insights and creative marketing strategies.
  • Qualifications: 5+ years in CPG, strong analytical skills, and experience with PowerBi.
  • Other info: Hybrid work environment with a focus on professional and personal development.

The predicted salary is between 36000 - 60000 Β£ per year.

Your role at Clorox is a maternity cover for 12 months for Shopper Marketing and Insight Manager. This role leverages analytics and insights to provide insights for category growth and joint business planning (JBP), identify volume gaps, and support customer-facing sales initiatives. Additionally, this role contributes to innovation planning by offering retail execution insights and creating compelling sell-in materials for new product launches.

During activation planning cycles, the Shopper Marketing and Insight Manager leads the design and execution of strategic retail promotion programs across all channels. This role is responsible for developing and deploying in-store and digital point-of-sale (POS) materials, managing trade merchandising solutions, and producing promotional assets in collaboration with third-party vendors.

In this role, you will:

  • 75% Sales Analytics/ Sales and Shopper Insights
    • Establish key AMPS analytics and reporting with insight/ understanding across market, customers.
    • Identify and develop opportunities / volume gaps via analytics.
    • Produce customizable customer-facing sales stories / category stories in support of scaled initiatives.
    • Manage monthly reporting processes in PowerBi, performing file audits, validating new product entries and ensuring accurate data communication to the wider business.
  • 25% Trade Marketing / Trade Merchandising
    • Work with 3rd parties to develop and deploy all required POS materials including shelf materials like wobblers, fins, strips, etc. to field sales / customers for execution.
    • Execute strategic retail promotion programs – goals, success parameters, targeted ROIs, spending guidelines & tracking.
    • Work with Head of Shopper Marketing and Account Managers to establish the plan and solutions for all trade merchandising vehicles including displays, clip strips, shippers/pallets, digital "display".
    • Develop & distribute basic digital shelf + promotional assets to 3rd parties for execution.

What we look for:

  • Required:
    • Minimum 5 years' experience within CPG.
    • Strong data analytic skills.
    • Insight-led storytelling.
    • Strong communication & presentation skills.
    • AMPS execution knowledge.
    • Experience in using and navigating PowerBi to track performance and extract actionable insights.
  • Preferred:
    • Experience working directly with retailer partners to share insights, support joint plans, and ensure strong execution of category and promotional initiatives.
  • Must have:
    • Strong analytical skills married with ability to drive from insights to action.
    • Agency management.
    • Translates external signals to create sales opportunities.
    • Direct experience working with and influencing retailers to make AMPS decisions.

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.

Benefits we offer to help you be well and thrive:

  • Competitive compensation.
  • Generous 401(k) program in the US and similar programs in international.
  • Health benefits and programs that support both your physical and mental well-being.
  • Flexible work environment, depending on your role.
  • Meaningful opportunities to keep learning and growing.
  • Half-day Fridays, depending on your location.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.

Shopper Marketing and Insights Manager-Maternity Cover employer: Clorox

Clorox is an exceptional employer that prioritises a values-based culture, fostering inclusivity and empowering employees to excel both professionally and personally. With a flexible work environment, competitive compensation, and generous benefits, including health programmes and opportunities for continuous learning, Clorox ensures that its team members thrive in their roles. The Shopper Marketing and Insights Manager position offers a unique chance to leverage data analytics in a collaborative setting, contributing to innovative retail strategies that drive category growth.
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Contact Detail:

Clorox Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Shopper Marketing and Insights Manager-Maternity Cover

✨Tip Number 1

Get to know the company inside out! Research Clorox's values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.

✨Tip Number 2

Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Shopper Marketing and Insights Manager role.

✨Tip Number 3

Prepare for the interview by practising your storytelling skills. Use insights from your past experiences to demonstrate how you've driven results through analytics and collaboration, just like the role requires.

✨Tip Number 4

Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about the opportunity and ready to take the next step in your career.

We think you need these skills to ace Shopper Marketing and Insights Manager-Maternity Cover

Sales Analytics
Shopper Insights
Data Analytic Skills
Insight-led Storytelling
Communication Skills
Presentation Skills
PowerBi
Trade Marketing
Trade Merchandising
Retail Execution
Agency Management
Collaboration with Third-party Vendors
Strategic Planning
Promotional Asset Production

Some tips for your application 🫑

Know the Role Inside Out: Before you start writing, make sure you really understand what the Shopper Marketing and Insights Manager role is all about. Dive into the job description and highlight key responsibilities and skills. This will help you tailor your application to show how you fit perfectly with what Clorox is looking for.

Show Off Your Analytical Skills: Since this role heavily relies on data analytics, don’t shy away from showcasing your analytical prowess. Use specific examples from your past experiences where you've used data to drive insights or decisions. This will demonstrate that you can hit the ground running!

Craft a Compelling Narrative: We love a good story! When you write your application, think about how you can weave your experiences into a narrative that highlights your journey in shopper marketing and insights. Make it engaging and relatable, so it stands out from the crowd.

Apply Through Our Website: Remember, the best way to apply is through our website. It’s straightforward and ensures your application gets to the right people. Plus, it shows you’re serious about joining the Clorox team. So, don’t forget to hit that 'apply' button!

How to prepare for a job interview at Clorox

✨Know Your Analytics Inside Out

Since this role heavily relies on data analytics, make sure you brush up on your skills with PowerBi and other analytical tools. Be prepared to discuss specific examples of how you've used data to identify opportunities or solve problems in previous roles.

✨Craft Your Insight-Led Stories

This position requires strong insight-led storytelling abilities. Think about how you can present your past experiences in a way that highlights your analytical insights and the actions you took as a result. Practice articulating these stories clearly and confidently.

✨Familiarise Yourself with Trade Marketing

Understanding trade marketing and merchandising is crucial for this role. Research Clorox's current promotional strategies and think about how you can contribute to their activation planning cycles. Be ready to share your ideas on effective retail promotions during the interview.

✨Showcase Your Communication Skills

Strong communication and presentation skills are a must-have for this job. Prepare to demonstrate how you've effectively communicated insights to stakeholders in the past. Consider practising a mock presentation to ensure you're comfortable conveying your ideas clearly and persuasively.

Shopper Marketing and Insights Manager-Maternity Cover
Clorox

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