Shopper Marketing and Insights Manager-Maternity Cover in Richmond

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.

Your role at Clorox: Maternity cover for 12 Months for Shopper Marketing and Insight Manager. This role leverages analytics and insights to provide insights for category growth and joint business planning (JBP), identify volume gaps, and support customer-facing sales initiatives. Additionally, this role contributes to innovation planning by offering retail execution insights and creating compelling sell-in materials for new product launches.

During activation planning cycles, the Shopper Marketing and Insight Manager leads the design and execution of strategic retail promotion programs across all channels. This role is responsible for developing and deploying in-store and digital point-of-sale (POS) materials, managing trade merchandising solutions, and producing promotional assets in collaboration with third-party vendors.

In this role, you will:

• 75% Sales Analytics/ Sales and Shopper Insights

• Establish key AMPS analytics and reporting with insight/ understanding across market, customers.
• Is the expert on where we are with AMPS opportunities & how to close them.
• Identification and development of opportunities / volume gaps via analytics.
• Produces customizable customers facing sales stories / category stories in support of scaled initiatives.
• Category and shopper analytics/insights in support of driving key JBPs.
• Manage monthly reporting processes in PowerBi, performing file audits, validating new product entries and ensuring accurate data communication to the wider business.

• During activation planning cycles, work with 3rd parties to develop and deploy all required POS materials including shelf materials like wobblers, fins, strips, etc. to field sales / customers for execution.
• This includes production of assets for retailers’ digital promotions or traditional print promotions.
• Execution of strategic retail promotion programs – goals, success parameters, targeted ROIs, spending guidelines & tracking.
• Works with Head of Shopper Marketing and Account Managers to establish the plan and solutions for all trade merchandising (all channels) vehicles including displays, clip strips, shippers/pallets, digital “display”.
• Development & distribution of basic digital shelf + promotional assets to 3rd parties for execution.

What we look for:

• Required:

• Minimum 5 years’ experience within CPG.
• Strong data analytic skills.
• Insight-led storytelling.
• Strong communication & presentation skills.
• AMPS execution knowledge.
• Experience in using and navigating PowerBi to track performance and extract actionable insights.

• Experienced working directly with retailer partners to share insights, support joint plans, and ensure strong execution of category and promotional initiatives.

• Strong analytical skills married with ability to drive from insights to action.
• Agency management.
• Translates external signals to create sales opportunities.
• Direct experience working with and influencing retailers to make AMPS decisions.

Workplace type: #LI-Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.

Benefits we offer to help you be well and thrive:

• Competitive compensation.
• Generous 401(k) program in the US and similar programs in international.
• Health benefits and programs that support both your physical and mental well-being.
• Flexible work environment, depending on your role.
• Meaningful opportunities to keep learning and growing.
• Half-day Fridays, depending on your location.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times. To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.