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For Companies At a Glance
- Tasks: Lead content strategy and manage a team to create impactful marketing materials.
- Company: Join Clio, a global leader in transforming the legal experience.
- Benefits: Competitive salary, health benefits, flexible time off, and hybrid work environment.
- Why this job: Make a real impact in a fast-growing company while shaping the future of legal marketing.
- Qualifications: 5-7 years of content marketing experience with strong writing and SEO skills.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
The predicted salary is between 57000 - 76000 £ per year.
Overview
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Clio is a global leader transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Summary: We are currently seeking a Senior Content Marketing Manager to join our team in Ireland or the United Kingdom to play a critical role in growing our business. Clio has rapidly scaled to be one of the fastest-growing companies in Canada, with a global presence including offices in Dublin, Manchester, and Sydney. Today, more than 200,000 legal professionals use our technology across 100 countries. Clio’s ecosystem includes partnerships with over 250 app integration partners and Clio Certified Consultants. Clio’s Ireland-based team drives our EMEA expansion, primarily focusing on the UK and Ireland and supporting law firms across 60+ countries.
What you’ll work on
- Develop and lead our International content strategy, working closely with other members of the regional marketing teams.
- Establish and curate relevant thought leadership themes to inform our messaging across various campaigns.
- Own our content distribution strategy to maximise our reach in key markets, including working with law societies and media partners to leverage their channels.
- Manage a team of freelance writers to produce content, supporting them with detailed briefings, tone of voice and style guidelines and competitive keyword research.
- Tell the stories of Clio and our customers through case studies, testimonials, and video success stories.
- Monitor performance and regularly identify opportunities to update existing content and core site pages to increase competitiveness in search results.
- Work with the in-house digital strategy team and SEO agency to develop demand generation strategies based on search data and relevance to Clio’s goals.
- Regularly review and refresh keyword research within International to support the content strategy and share insights with the wider team.
- Inform and support the PR strategy with clear messaging and timely content aligned with key business themes.
- Craft and develop GTM messaging aligned to campaign content, ensuring consistency across awareness, consideration, and conversion materials.
- Partner with the EMEA growth marketing team to create content plans and engagement initiatives for core segments.
- Support product marketing in localising and creating content for feature releases in the EMEA region.
- Support backlink strategy by collaborating with other teams to promote content and drive links.
What you may have
- 5-7+ years of experience writing and editing content.
- Solid understanding and work experience in thought leadership, content writing, content marketing, and SEO keyword research.
- Proven experience with editorial SEO and crafting content that ranks and converts.
- Experience with Google Analytics, Google Search Console, and Wordpress.
- Analytical skills to dig into website data and track content performance.
- Exceptional writing, editing, and proofreading skills.
- Experience editing freelance writers and preparing detailed content briefs.
- A drive to create and workshop ideas into truly eye-grabbing copy.
- Demonstrate a keen interest in improving your craft by using AI.
- Ability to quickly get up to speed on the ins and outs of niche industries (in this case, the legal industry).
- A degree in professional writing, e.g., Communications, Journalism, or English.
- Ability to work independently and be proactive, organized, and collaborative.
Bonus points
- Experience with B2B tech/SaaS.
- Experience related to the legal industry.
What you will find here
Compensation is a main component of Clio’s Total Rewards Program. Highlights include:
- Competitive, equitable salary with health benefits and dental coverage.
- Hybrid work environment with local in-office expectations.
- Flexible time off policy.
- Pension contribution.
- Clioversary recognition program at 3, 5, 7, and 10 years.
The full salary range for this role is €71,000 to €83,500 to €96,000 EUR. Salary bands may differ by location and currency. Benefits may differ by location. We aim to hire within the minimum to midpoint range; internal high-performers may be offered at higher bands.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
We value diversity, equity and inclusion and are committed to equal employment opportunities. We encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process; please let us know your needs.
Learn more about our culture at clio.com/careers
Disclaimer: We only communicate with candidates through official @clio.com email addresses.
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Senior Content Marketing Manager, EMEA employer: Clio
Contact Detail:
Clio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Marketing Manager, EMEA
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it relates to content marketing. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Clio and its culture. Understand their mission and values, and think about how your experience aligns with their goals. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Content Marketing Manager, EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Content Marketing Manager role. Highlight your experience in content strategy and SEO, as these are key for us at Clio. Show us how your skills align with our mission!
Showcase Your Writing Skills: Since this role is all about content, include samples of your best writing. Whether it's blog posts, case studies, or marketing materials, we want to see your style and how you engage an audience. Make it shine!
Be Data-Driven: We love numbers! If you've used analytics tools like Google Analytics or Search Console, mention specific results you've achieved. Show us how you've used data to inform your content strategies and improve performance.
Apply Through Our Website: Don't forget to submit your application through our official website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Clio
✨Know Your Content Inside Out
As a Senior Content Marketing Manager, you'll need to demonstrate a solid understanding of content strategy and SEO. Familiarise yourself with Clio's existing content and think about how you can enhance it. Prepare examples of your past work that showcase your ability to create engaging, high-ranking content.
✨Showcase Your Leadership Skills
You'll be managing freelance writers, so it's crucial to highlight your experience in leading teams. Be ready to discuss how you've successfully briefed writers, maintained tone consistency, and ensured quality across various content types. Share specific instances where your leadership made a difference.
✨Understand the Legal Landscape
Clio operates within the legal industry, so having a grasp of its nuances will set you apart. Research current trends and challenges in legal tech and be prepared to discuss how your content strategies can address these issues. This shows your proactive approach and genuine interest in the field.
✨Prepare for Data-Driven Discussions
Since you'll be working closely with analytics tools like Google Analytics and Search Console, come prepared to discuss how you've used data to inform your content decisions. Think of examples where you've tracked performance and adjusted strategies based on insights, demonstrating your analytical skills.
