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For Companies At a Glance
- Tasks: Lead paid search campaigns and optimise online presence for user acquisition.
- Company: Clinked is a secure, cloud-based platform enhancing teamwork and client engagement.
- Benefits: Enjoy competitive salary, flexible working, and professional development opportunities.
- Why this job: Join a passionate team making a real impact in a growing SaaS company.
- Qualifications: 2+ years in SEM, proficiency in Google Ads, and a relevant degree required.
- Other info: Hybrid or remote work options available for UK-based candidates.
The predicted salary is between 28800 - 48000 £ per year.
Location: Cambridge, UK (Hybrid) or Remote (UK-based candidates)
Type: Full-time
Start Date: ASAP
About Clinked
Clinked is a secure, ISO-certified, cloud-based collaboration platform designed to enhance teamwork and client engagement. Our platform offers robust features like file sharing, task management, team chat, and customizable client portals, all in a fully branded environment. Trusted by over 3,000 businesses worldwide, Clinked simplifies collaboration, improves productivity, and strengthens client relationships—all within a secure, white-label solution.
Role Overview
We are seeking a data-driven and strategic SEM Specialist to lead our paid search initiatives. This role is pivotal in driving user acquisition, optimizing our online presence, and contributing to Clinked's growth objectives.
Key Responsibilities
- Campaign Management: Plan, execute, and optimize paid search campaigns across platforms like Google Ads and Bing Ads to drive qualified traffic and conversions.
- Keyword Research: Conduct in-depth keyword research to identify opportunities and inform campaign strategies.
- Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights to improve ROI.
- A/B Testing: Implement and manage A/B tests on ad creatives and landing pages to enhance campaign effectiveness.
- Collaboration: Work closely with the content and design teams to ensure cohesive messaging and branding across all paid channels.
- Budget Management: Manage and allocate budgets effectively, ensuring optimal spend and performance.
- Reporting: Generate regular reports on campaign performance, trends, and insights for stakeholders.
Qualifications
- Experience: 2+ years in SEM roles, preferably within SaaS or tech companies.
- Skills: Proficiency in Google Ads, Bing Ads, and analytics tools like Google Analytics. Strong analytical skills and experience with A/B testing.
- Education: Bachelor's degree in Marketing, Business, or related field.
- Attributes: Detail-oriented, proactive, and adaptable to a fast-paced environment.
Why Join Clinked?
- Competitive salary and benefits package.
- Opportunity to work with a passionate and innovative team.
- Flexible working arrangements.
- Professional development opportunities.
If you're passionate about SEM and eager to make a meaningful impact in a growing SaaS company, we'd love to hear from you!
Search Engine Marketing Specialist (SEM) employer: Clinked.com
Contact Detail:
Clinked.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Marketing Specialist (SEM)
✨Tip Number 1
Familiarise yourself with Clinked's platform and its features. Understanding how their collaboration tools work will help you tailor your SEM strategies to attract the right audience.
✨Tip Number 2
Stay updated on the latest trends in SEM and digital marketing. Being knowledgeable about current best practices will allow you to discuss innovative ideas during interviews, showcasing your expertise.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Highlight your experience with Google Ads and Bing Ads, focusing on metrics that demonstrate your ability to drive traffic and conversions.
✨Tip Number 4
Network with professionals in the SEM field, especially those who have experience in SaaS companies. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Search Engine Marketing Specialist (SEM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEM, particularly with Google Ads and Bing Ads. Use specific metrics to demonstrate your success in previous roles, such as increased traffic or improved ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEM and your understanding of Clinked's mission. Mention how your skills align with their needs, especially in campaign management and performance analysis.
Showcase Analytical Skills: In your application, emphasise your analytical skills and experience with A/B testing. Provide examples of how you've used data to drive decisions and improve campaign performance.
Highlight Collaboration Experience: Since the role involves working closely with content and design teams, include examples of past collaborations. Show how you’ve contributed to cohesive messaging and branding in your previous positions.
How to prepare for a job interview at Clinked.com
✨Showcase Your SEM Knowledge
Make sure to brush up on your SEM knowledge, especially regarding Google Ads and Bing Ads. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to talk about how you've used data to inform your decisions. Bring examples of how you've monitored campaign performance and made adjustments based on your findings.
✨Prepare for A/B Testing Questions
A/B testing is a key part of the role, so expect questions about your experience with it. Think of specific tests you've conducted, what you learned from them, and how they impacted your campaigns.
✨Emphasise Collaboration Experience
Collaboration with content and design teams is crucial for this position. Be prepared to share examples of how you've worked with other departments to ensure cohesive messaging and branding in your campaigns.
