Brand Manager in Watford

Clinisupplies is a leading UK-based manufacturer and supplier of medical appliances specialising in bladder and bowel products for managing acute and chronic conditions. We also offer a portfolio of bandages and garments for the treatment of wounds and chronic skin conditions. Employing over 800 people in the UK, China and India, we supply our products to the NHS and deliver direct to patients’ homes through Nightingale Home Delivery, our dispensing appliance contractor.

Clinisupplies is focused on developing products which are simple and discreet to use. Our product development team works with clinicians and patients to develop a strong product pipeline to be manufactured at its CA, CE, ISO, US FDA approved facilities.

At Clinisupplies, we want to make a difference in healthcare, that means understanding our customers’ needs and delivering on their biggest priorities. We recognise that the NHS needs to offer quality of care and save money – that’s why Clinisupplies offers products that are designed to deliver value to customers. We put people living with bladder and bowel conditions at the heart of everything we do. From dedicated specialist nurses, superior customer service and product support to discreet and sustainable home delivery. We believe no-one should ever miss out on life because of a health condition. We’re here to help people live more freely.

Job Summary

This role executes strategies to build, maintain, and grow market presence of a significant Clinisupplies brand, ensuring it resonates with target audiences and achieves business growth goals.

Duties and responsibilities

• Conducts market research to understand customer needs, competitive positioning, and industry trends to develop winning plans for allocated brands / product categories.
• Implements brand strategies, guidelines and campaigns to strengthen brand identity and drive client and end user loyalty.
• Collaborates with product, commercial, clinical and marketing teams to align initiatives with brand objectives.
• Oversees the creation of marketing materials, advertisements, and multi-media digital content that reflect the brand’s voice.
• Analyses brand performance metrics, campaign effectiveness, and customer feedback to inform decisions.
• Manages branding activity and initiatives within allocated budgets, ensuring cost-effective use of resources and return on investment.
• Builds and maintains relationships with external agencies, designers, and media partners to ensure close alignment and high-quality, brand aligned outputs.
• Ensures consistent brand messaging across all customer touchpoints and platforms.
• Identifies opportunities for brand growth through new products, markets, or partnerships, ensuring effective cross-functional communication of market intelligence.
• Monitors and protects the brand’s reputation, addressing any issues that may impact public perception.
• Supports the development and implementation of Clinisupplies marketing strategy, identifying macro trends, complex challenges and opportunities for products and services.
• Maintains an understanding of job-related systems and technology.
• Puts the consumer at the heart of decisions and improvement recommendations.
• Upholds Clinisupplies’ Values and makes sure all colleagues feel valued, respected, appreciated and free to be who they are at work.
• Complies with all policies, procedures, codes of ethics and mandatory instructions; identifies and reports risks.
• Develops own capabilities and participates in development activities. Gains or maintains external professional accreditation where relevant to improve performance and fulfil personal potential.
• Treats Clinisupplies funds carefully, ensuring they are not wasted and are utilised effectively.
• Maintains accurate systems and records. Accesses, updates and deletes data for legitimate work purposes only. Takes appropriate steps to protect data, ensuring its accuracy and integrity.

Skills

• Builds strong customer relationships and delivers customer‑centric solutions.
• Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
• Develops and delivers communications that convey a clear understanding of the unique needs of different audiences.
• Makes good and timely decisions that keep the organisation moving forward.
• Holds self and others accountable to meet commitments.
• Builds partnerships and works collaboratively with others to meet shared objectives.
• Plans and prioritises work to meet commitments aligned with Clinisupplies goals.
• Knows the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Learns through experimentation when tackling new problems, using both successes and failures as learning opportunities.
• Interprets and applies key financial indicators to make better business decisions.
• Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.