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For Companies At a Glance
- Tasks: Create engaging content and optimise it for search engines to boost brand visibility.
- Company: Join CliniMed Limited, a dynamic leader in healthcare and medical equipment since 1982.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact in healthcare while developing your skills in a fast-paced environment.
- Qualifications: Experience in content marketing and SEO is essential; healthcare knowledge is a plus.
- Other info: Work with a passionate team dedicated to improving lives through innovative healthcare solutions.
The predicted salary is between 36000 - 60000 £ per year.
About Us: CliniMed Limited is a leading name in the Healthcare and Medical Equipment industry. We are a fast-growing and dynamic organization dedicated to making a difference in the lives of our customers through the development of innovative healthcare products and exceptional customer services.
Job Summary: We are looking for a dynamic Content Marketing & SEO Specialist to elevate brand visibility, drive lead generation, and enhance customer engagement through strategic content creation and effective search engine optimization. This role is perfect for a seasoned content professional with a deep understanding of the healthcare and medical device industry, regulatory compliance, and digital marketing best practices.
Main Duties & Responsibilities:
- Content Strategy & Creation: Develop high-quality, informative, and engaging content, including blogs, whitepapers, case studies, website copy, and patient guides. Tailor content to meet the needs of healthcare professionals (HCPs) and patients, ensuring clarity, accuracy, and accessibility. Align content with brand messaging, industry trends, and patient education objectives.
- SEO Optimization: Conduct in-depth keyword research to identify opportunities for organic search growth. Optimize website content, metadata, and internal linking to improve search engine rankings. Collaborate with developers and product teams to enhance website performance and search visibility.
- Regulatory Compliance: Ensure all content adheres to industry regulations, including medical accuracy and ethical standards. Work with medical and compliance teams to maintain transparency and credibility in all communications.
- Content Distribution & Promotion: Manage content distribution across multiple channels, including websites, social media, email marketing, and third-party platforms. Support digital campaigns, PPC landing pages, and paid social strategies to maximize content reach and engagement.
- Performance Tracking & Data Analysis: Use tools such as Google Analytics, SEMrush, and Google Search Console to track content performance, organic traffic, and engagement. Analyze SEO metrics and adjust content strategies based on data insights. Report on content ROI and provide actionable recommendations for continuous improvement.
- Collaboration & Stakeholder Engagement: Work closely with medical professionals, marketing teams, product managers, and sales teams to align content with business goals. Collaborate across departments and support other digital initiatives as needed. Stay up to date with healthcare industry trends, patient insights, and digital marketing innovations. Educate and support colleagues in understanding digital tactics and strategy.
Personal Specification:
- Essential: Demonstrated expertise in content marketing, SEO, and digital strategy, ideally within healthcare, medical devices, or pharmaceuticals. Ability to craft clear, engaging, and compelling content, effectively translating complex medical information for diverse audiences. Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, and Screaming Frog to drive content performance and visibility. Strong ability to manage multiple projects, work collaboratively with cross-functional teams, and meet deadlines in a fast-paced environment. Familiarity with content management systems such as WordPress, Craft, and Umbraco.
- Desirable: Experience in patient engagement strategies, healthcare content marketing, or medical writing. Familiarity with CRM systems and digital campaign management tools. Understanding of healthcare regulations, including medical device regulations and NHS guidelines, as well as ethical marketing practices. Basic proficiency in design tools such as Canva, Photoshop, or Illustrator.
Content Specialist employer: CliniMed Ltd
Contact Detail:
CliniMed Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in healthcare content marketing and SEO. Understanding the specific needs of healthcare professionals and patients will help you create tailored content that resonates with your audience.
✨Tip Number 2
Network with professionals in the healthcare and medical device industry. Attend relevant webinars, conferences, or local meetups to build connections and gain insights that can enhance your understanding of the sector.
✨Tip Number 3
Showcase your expertise by creating a portfolio of your best content work. Include examples that demonstrate your ability to simplify complex medical information and highlight your SEO skills to make your application stand out.
✨Tip Number 4
Stay updated on regulatory compliance in healthcare content. Being knowledgeable about industry regulations will not only boost your confidence but also show potential employers that you are serious about maintaining ethical standards in your work.
We think you need these skills to ace Content Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Content Specialist position at CliniMed Limited. Understand the key responsibilities and required skills, especially in content marketing and SEO within the healthcare sector.
Tailor Your CV: Craft your CV to highlight relevant experience in content creation, SEO, and digital marketing. Use specific examples that demonstrate your expertise in the healthcare industry and your ability to produce engaging content for diverse audiences.
Write a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the healthcare industry. Discuss how your skills align with CliniMed's mission and how you can contribute to their goals in content strategy and patient engagement.
Showcase Your Knowledge: In your application, mention any familiarity with SEO tools like Google Analytics and SEMrush, as well as your understanding of healthcare regulations. This will demonstrate your readiness to handle the responsibilities outlined in the job description.
How to prepare for a job interview at CliniMed Ltd
✨Showcase Your Content Expertise
Be prepared to discuss your previous content marketing projects, especially those related to healthcare. Highlight how you tailored content for different audiences and the impact it had on engagement and lead generation.
✨Demonstrate SEO Knowledge
Familiarise yourself with the latest SEO trends and be ready to explain how you've used tools like Google Analytics and SEMrush in past roles. Discuss specific strategies you've implemented to improve search engine rankings.
✨Understand Regulatory Compliance
Since the role involves working within strict industry regulations, brush up on relevant compliance standards. Be ready to discuss how you've ensured content accuracy and ethical standards in your previous work.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Think of examples where you've successfully collaborated with medical professionals or cross-functional teams to achieve a common goal, and be ready to share these experiences.
