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- Tasks: Lead innovative marketing strategies to enhance patient care and drive commercial growth.
- Company: Join Colonis Pharma, a Clinigen company dedicated to making medicines more manageable for patients.
- Benefits: Enjoy 27 days holiday, flexible benefits, and a discretionary bonus.
- Why this job: Be part of a mission-driven team that impacts lives and shapes the future of healthcare.
- Qualifications: 5-10 years in pharma marketing, ABPI qualified, with strong planning and strategic skills.
- Other info: Opportunity for international exposure and collaboration with key industry stakeholders.
The predicted salary is between 43200 - 72000 £ per year.
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We at Colonis Pharma are a Clinigen company and extremely proud to be at the forefront of repurposing medicines to make them more manageable for patients. By identifying and understanding how unmet clinical needs impact patients, we develop innovative solutions that improve compliance and enhance health outcomes, empowering individuals to live their lives to the fullest. Our mission is to support patients in receiving the most appropriate and accessible treatment for a better quality of life \’Making Medicines More Manageable\’.
Due to continued growth, we are seeking a passionate, driven and people focused Marketing Manager who will play a pivotal role in shaping and delivering high-impact marketing strategies that fuel the commercial growth of the Colonis portfolio. You will be key in enhancing the company\’s corporate presence across international markets which includes Europe, Middle East and Asia Pacific regions with line management responsibility for the newly appointed Marketing Executive.
Key Responsibilities Include:
Product Management
- Identify products within the Colonis portfolio and pipeline where sales and marketing support will produce a return on investment
- Develop and execute detailed plans for new product launches including key market identification, pricing and reimbursement recommendations and in conjunction with International Business Development and Alliance Managers identify appropriate partners
- Develop and execute detailed marketing plans for key promotionally responsive products within the portfolio utilising all potential communication channels and / or sales activities
- Creation and management of promotional materials and activities, including external agency activities, and ensuring compliance with UK regulatory rules and regulations
- Development of effective pricing strategies for new product launches in UK & International markets
- Monitor effectiveness of all activities with clear KPIs and reviews with out-sourced partners
- Work collaboratively with key internal stakeholders and cross functionally to exploit mutually beneficial opportunities
Corporate Communications
- Develop and execute a detailed communication plan that supports the corporate objectives
- Maintain a good knowledge of market trends and awareness of competitor activities
- Work closely with external trade bodies and associations such as British Generic Manufacturers Association (BGMA), Medicines for Europe and Ethical Medicines Industry Group (EMIG) to be aware of policy changes that may impact the business and align on policy and communication strategies.
- Work collaboratively with key external stakeholders and cross functionally to exploit mutually beneficial opportunities
Business Leadership
- Work closely with distributor partners to ensure alignment of commercial strategies and best practice is shared across the distributor network
- Act as project lead with the internal cross functional team to ensure appropriate plans are in place for the immediate commercial launch of new products once the Marketing Authorisation has been granted
- Management of sales and marketing expenditure as approved in the budget
- Drive a culture of continuous improvement and world class customer service
- Support business development activities with appropriate marketing collateral and communication plans
- Utilising market knowledge, understanding and impact of commercial activities drive accurate management and forecasting of the product portfolio
- Ensure the appropriate level of resource and expertise is in place to deliver the marketing plans and that this is structured in the most effective way to deliver the strategy
- Ensure business compliance with quality, regulatory, legal, ABPI Code of Practice and any other client/other contractual obligations
Requirements
- 5-10 years\’ experience in commercial (marketing and / or sales) roles within the prescription pharmaceutical industry
- ABPI Qualified
- Previous experience as a budget holder
- Evidence of strong planning skills – identifying market opportunities and developing a plan to fully exploit
- Knowledge and experience of pricing strategy development and implementation
- Detailed knowledge of NHS medicine environment
- Ideally experience of international product launches
- Experience of working through distributors to achieve objectives in international markets
- Credible background and experience to work with senior peers in in the pharmaceutical industry
- Demonstrable understanding and experience of factors impacting the generics business environment; political, economic, social, technological, legal and environmental
- Driven mentality – proactively identifies, creates and pursues opportunities
- Demonstrable personal attributes for working in a small organization
- A self-starter who is comfortable operating at both a strategic level and being ‘hands on\’
- Articulate with strong presentation skills
- Highly computer literate; experience operating with all Microsoft Office software
Benefits
- 27 days holiday, plus bank holidays
- Discretionary Bonus
- Pension contributions & Life Assurance scheme
- Flexible Benefits Platform with £25/month Company contribution
- Annual salary review
- Independent financial advice service
- Enhanced Employee Assistance Programme
- Shopping discounts with retailers
- Long service awards
- Recognition scheme & employee of the year awards
Interested? We would love to hear from you, please apply today for consideration.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
IT Services and IT Consulting
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Marketing Manager (Pharma) employer: Clinigen
Contact Detail:
Clinigen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Pharma)
✨Tip Number 1
Familiarise yourself with the latest trends in the pharmaceutical industry, especially regarding generics and compliance. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the pharmaceutical marketing field, particularly those who have experience with international product launches. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in previous roles. Highlighting your hands-on experience will showcase your ability to drive results and align with the company's goals.
✨Tip Number 4
Research Colonis Pharma's current portfolio and any recent news about their products or initiatives. Being well-informed will allow you to tailor your conversation and show how you can contribute to their mission of making medicines more manageable.
We think you need these skills to ace Marketing Manager (Pharma)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the pharmaceutical industry, particularly in marketing and sales roles. Emphasise your achievements in product management and any international marketing experience.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for improving patient outcomes through innovative marketing strategies. Mention specific examples of how you've successfully launched products or developed marketing plans in previous roles.
Highlight Key Skills: In your application, focus on skills that align with the job description, such as strategic planning, pricing strategy development, and compliance with regulatory standards. Use keywords from the job listing to demonstrate your fit.
Showcase Collaborative Experience: Since the role involves working with cross-functional teams and external stakeholders, include examples of successful collaborations in your application. Highlight how you’ve driven projects forward by working effectively with others.
How to prepare for a job interview at Clinigen
✨Understand the Pharma Landscape
Make sure to brush up on the latest trends and challenges in the pharmaceutical industry, especially regarding generics and compliance. This knowledge will help you demonstrate your expertise and show that you're proactive about staying informed.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in previous roles. Highlight your ability to identify market opportunities and create detailed plans that align with corporate objectives.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss your experience working with various teams, such as sales, business development, and external stakeholders. Emphasise your ability to drive collaboration and achieve mutually beneficial outcomes.
✨Prepare for Regulatory Questions
Since compliance is crucial in the pharma sector, be prepared to answer questions about your understanding of regulatory requirements and how you've ensured adherence in past marketing initiatives.
