At a Glance
- Tasks: Create and manage engaging social media content across various platforms.
- Company: Join the dynamic team at the University of Stirling's Communications, Marketing and Recruitment Directorate.
- Benefits: Agile working, creative environment, and opportunities for professional growth.
- Other info: Collaborate with students and stakeholders to drive innovative content strategies.
- Why this job: Make a real impact by enhancing the university's global social media presence.
- Qualifications: Experience in social media management, copywriting, video editing, and creative design.
The predicted salary is between 30000 - 40000 £ per year.
An excellent opportunity has arisen within the Directorate of Communications, Marketing and Recruitment for a Social Media Officer. The post holder will play a key role in our Digital team, which alongside the Marketing and Communications teams form the University’s Communications, Marketing and Recruitment (CMR) Directorate. This role will be based at the University of Stirling Campus but agile working is permitted and the post holder will need to be able to commute to the university when required.
At the University of Stirling, we communicate with a wide range of audiences across multiple platforms including print and digital, with social media playing an increasingly important part of our digital growth strategy. We are looking for an experienced social media professional to help us grow our social media presence and engage with our audiences across the globe. Reporting to the Social and Digital Media Strategist, the post-holder will be responsible for implementing the Social Media Strategy for the University. This includes the planning, creation, and curation of engaging and creative social media content.
You will have a track record of creating engaging digital content, with first-class copywriting skills as well as demonstrable experience in video editing and creative design. A pro-active person, with the ability to work in a fast-paced and dynamic environment, the post holder will be customer-centric and responsible for monitoring channel activity, maintaining social engagement, and conducting social listening research to stay on top of the latest trends and topics to inform future content.
Utilising our social media channels, we’re looking to maintain the integrity of our reputation and brand, maximise our impact on increasing student recruitment and engagement, expanding the University’s international presence.
Description of Duties:- Support the development and implementation of the social media content calendar including Facebook, X, Instagram, LinkedIn, YouTube, TikTok and any other emerging social media spaces.
- Coordinate the execution of social media activity across the University to ensure all University social voices support the brand and apply our tone of voice.
- Engage with and respond to social media communities through comments, mentions and private messaging.
- Assist the Social and Digital Media Strategist to implement the Social Media Strategy.
- Generate dynamic, creative and visually appealing content to support and drive key marketing messages.
- Work with the in-house graphic design and brand team to generate gifs and creative assets for use on social platforms.
- Identify opportunities to repurpose campaign and brand content on relevant platforms.
- Manage and monitor the University’s presence on social media sites using inbuilt platform analytics and social listening tools such as Brandwatch.
- Work with student social media ambassadors to identify and develop authentic student generated content that will help position the University as an influencer and leader in subject related conversations.
- Identify key influencers and conversations where we can engage to increase our reach.
- Ensure a high standard of customer service for both internal and external stakeholders.
- Work with a variety of stakeholders, support the creation and delivery of content ensuring delivery on time/budget, as well on brand.
- Provide social media analysis and monitor trends to ensure we remain relevant and innovative.
- Support the delivery of regular reporting of insights and analysis on current engagement and learnings.
- On-the-ground coverage of events such as graduation and open days.
- Monitor competitor social media activity and provide updates on innovative ideas and activities.
Social Media Officer in Stirling employer: ClimateXChange
As a Learning and Teaching Administrator at our esteemed university, you will be part of a vibrant academic community that values collaboration, innovation, and student success. We offer a supportive work culture with opportunities for professional development, ensuring that you can grow your skills while making a meaningful impact on the student experience. Located in a dynamic environment, our institution provides unique advantages such as access to diverse resources and a commitment to excellence in education.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Officer in Stirling
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ClimateXChange and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ClimateXChange are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ClimateXChange on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ClimateXChange. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Officer in Stirling
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ClimateXChange. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ClimateXChange:Show us that you’ve done your homework! In your application, briefly mention what you admire about ClimateXChange’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ClimateXChange
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ClimateXChange will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ClimateXChange, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
