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For Companies At a Glance
- Tasks: Lead marketing strategy and optimise demand generation for renewable energy solutions.
- Company: Fast-growing renewable energy installation company with a strong reputation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Join a mission-driven team making a real impact in the renewable energy sector.
- Qualifications: Experience in marketing, digital funnels, and performance analytics required.
- Other info: Dynamic work environment focused on sustainability and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a fast-growing renewable energy installation company operating across the South of England. Established in recent years, the business specialises in the installation of solar PV systems and air source heat pumps for both residential and commercial customers. The company has built strong early growth through referrals and paid search, supported by industry accreditations and a reputation for high-quality installation and compliance.
With ambitious expansion plans, the business is now looking to strengthen its marketing capability and build a scalable demand generation engine to support its next phase of growth.
The Opportunity
The Marketing Manager will take ownership of the company’s marketing strategy, performance tracking, and lead generation systems. The role will focus on two key phases:
- Optimising the existing marketing funnel: Improving the efficiency and conversion of current lead generation channels.
- Scaling demand generation: Building a predictable, data-driven pipeline that supports sustained commercial growth.
This role is well suited to a commercially minded marketer who enjoys combining strategy, analytics and hands-on campaign execution within a growing business environment.
Key Responsibilities
Marketing Performance & Funnel Optimisation
- Review and optimise the existing digital marketing funnel to improve conversion performance.
- Analyse cost-per-lead, cost-per-sale and marketing ROI across all channels.
- Improve campaign structure and performance within Google Ads and paid search platforms.
- Implement improved marketing data visibility through CRM integration and reporting tools.
- Work with internal stakeholders and external suppliers to optimise website performance and conversion rates.
Growth & Demand Generation
- Scale marketing activity in line with performance metrics and growth targets.
- Develop long-term channels including SEO, customer reviews and referral growth.
- Support business development activity through marketing collateral including capability documents, case studies and proposals.
- Deliver clear and consistent performance reporting to the leadership team.
Candidate Profile
Essential Experience
- Proven experience in a marketing, growth, demand generation or performance marketing role.
- Experience managing digital marketing funnels and improving conversion performance.
- Hands-on experience with Google Ads or similar performance marketing platforms.
- Experience working with CRM systems and marketing automation.
- Strong analytical skills with experience using tools such as GA4, Looker Studio or similar.
- Ability to manage multiple priorities while maintaining strong attention to detail.
Desirable Experience
- Experience within renewable energy, clean technology, or home services sectors.
- Familiarity with local service marketing models.
- Knowledge of SEO strategy and implementation.
- Experience working in scale-up or owner-managed businesses.
Personal Attributes
- Commercially minded with a strong focus on measurable outcomes.
- Comfortable operating in a fast-growing business environment.
- Clear communicator able to translate data into practical decisions.
- Self-motivated and proactive in identifying opportunities for improvement.
- Interested in building and improving systems rather than simply maintaining them.
About Us
Climate17 is a purpose-led, international Renewable Energy & Sustainability recruitment firm. We provide specialist talent acquisition services to organisations seeking to reduce their environmental footprint, as well as those working towards the decarbonisation of the energy sector.
Inclusive Application Process
Climate17 is committed to creating a diverse, inclusive and equitable workplace. We believe there is no solution to climate change without people. We aim to increase diversity across all areas and as such, we are committed to partnering with clients and candidates to create an inclusive and sustainable regenerative world.
We welcome applications from all qualified candidates, regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, or whether or not they have a disability. If you require additional support, equipment or resources in order to participate in the job application or interview process, please let us know.
Marketing Manager - Renewabe Energy in Worcester employer: Climate17
Contact Detail:
Climate17 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Renewabe Energy in Worcester
✨Tip Number 1
Network like a pro! Reach out to people in the renewable energy sector, attend industry events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous marketing successes, especially those related to demand generation and performance marketing. We want to see how you’ve optimised funnels and driven results!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest marketing tools and trends, especially in renewable energy. We recommend practising common interview questions and having examples ready that demonstrate your analytical skills and hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who are eager to make a difference in the renewable energy space.
We think you need these skills to ace Marketing Manager - Renewabe Energy in Worcester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager in renewable energy. Highlight your experience with digital marketing funnels and performance metrics, as these are key for us.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and data to demonstrate how you've improved conversion rates or scaled demand generation in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about renewable energy and how your skills align with our ambitious growth plans. Make it personal and engaging!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Climate17
✨Know Your Numbers
As a Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like cost-per-lead and marketing ROI. Be ready to discuss how you've optimised these in past roles, as this will show your potential employer that you can drive performance.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've executed, especially those involving Google Ads or similar platforms. Highlight the strategies you used to improve conversion rates and how you measured success. This will illustrate your hands-on experience and strategic thinking.
✨Understand the Industry
Familiarise yourself with the renewable energy sector, particularly solar PV systems and air source heat pumps. Being able to speak knowledgeably about industry trends and challenges will set you apart and show your genuine interest in the role and company.
✨Be Ready to Discuss Systems Improvement
The role requires a proactive approach to building and improving systems. Think of examples where you've identified opportunities for improvement in marketing processes or data visibility. This will demonstrate your self-motivation and ability to contribute to the company's growth.