Senior Growth Marketing Manager in London

About Us

Climate Impact Partners delivers solutions for climate action. We are carbon market specialists and a go‑to partner for every stage of the net zero journey. With over 25 years of industry experience and fuelled by a relentless drive for rapid action and results, we have made it our mission to urgently ensure a thriving future for all life on earth.

What Sets Us Apart

• Boundless, urgent ambition. We are accountable, relentless, resilient.
• Courage to innovate. We are courageous, creative, curious.
• Integrity without compromise. We are trustworthy, credible, committed.
• Empowered to serve. We are respectful, inclusive, collaborative.

YOUR IMPACT

As Senior Growth Marketing Manager, you will play a pivotal role in driving measurable pipeline growth by strengthening the organisation’s digital presence across key markets. You will be accountable for developing and optimising high‑performing digital channels to consistently generate qualified inbound demand, ensuring sustained contribution to commercial objectives during a critical phase of growth.

Alongside demand generation, you will shape and embed a data‑driven, performance‑led marketing culture—bringing together SEO/GEO, paid media, and web optimisation to build scalable, efficient acquisition engines. By continuously improving targeting, content discoverability, and campaign effectiveness, you will ensure marketing investments translate into tangible business outcomes.

Working cross‑functionally with internal stakeholders and external partners, you will strengthen the alignment between brand, demand generation, and digital execution. Through close collaboration with marketing, product, PR, RevOps, and engagement teams, you will ensure a seamless end‑to‑end digital experience that attracts, converts, and nurtures high‑quality leads.

Leveraging strong analytical capability and a test‑and‑learn mindset, you will improve visibility across the marketing funnel, enabling clearer attribution, actionable insights, and ongoing optimisation of campaigns, content, and user journeys. Your leadership will directly contribute to increased conversion rates, improved campaign ROI, and a more efficient, scalable inbound engine.

This role is ideal for a commercially minded marketing leader with strong strategic and operational expertise, a track record of driving growth through digital channels, and a passion for building integrated, high‑performing marketing ecosystems that deliver sustained pipeline and revenue impact.

Key Responsibilities

• Demand Generation & Online Visibility
  • Drive online visibility. Improving traffic to our website and engagement with webinars and content through:
  • SEO/GEO strategy and implementation
  • Digital advertising to attract and convert priority audiences – LI, Google Ads
  • Retargeting
  • Creating and optimizing landing pages to drive conversion.
• Website Ownership & Conversion Optimisation
  • Own and manage our websites and landing pages. Optimising content and UX to convert traffic to inbound leads.
• Agency Management
  • Manage expert agencies: Website, SEO, Advertising
• Digital Ecosystem Integration
  • Work with our digital team to ensure integration of other external facing digital platforms across the business, providing a seamless user experience for our stakeholders.
• Performance Management & Optimisation
  • Actively manage and improve website performance, tracking traffic sources, effective pages and tactics to improve conversion.
  • Track, report and improve performance across digital channels and measure and report impact through the marketing funnel. Demonstrate measurable ROI in increased pipeline. Provide insights to improve campaigns and content.
• Cross-Functional Collaboration
  • Work Closely With Director of Marketing to ensure all activity aligns with brand guidelines and overall marketing strategy.
  • Marketing Engagement Manager, Demand Generation and RevOps team to ensure timely follow up of all inbound leads and implement feedback loops to improve quality.
  • PR team to ensure consistent messaging and the right combination of PR, awards, events and organic social media to increase our brand presence and drive traffic to our website.
  • Engagement team to optimise content by providing regular feedback on performance and improvement suggestions.
  • Demand Generation Team to support their outbound activity through digital advertising and nurture campaigns.
  • Project Marketing Manager to adequately showcase our projects and service offers across our digital platforms and support product led promotions.

Leadership Capabilities

• Leading with accountability by fostering an ownership mindset, setting ambitious goals and KPIs and utilising data‑driven decision‑making.
• Commerciality with excellent strategic planning skills and effective stakeholder management to drive outcomes.
• Focus on innovation and continuous improvement to foster a growth mindset, drive process optimisation and add value to our business and clients.
• Exemplify our values, leading by example, recognising others who do the same and guiding our colleagues through change.

What We Are Looking For

• Proven experience in a senior business development leadership role, preferably within the environmental or sustainability sector.
• Demonstrated success in driving business growth, expanding market share, and leading strategic initiatives in regional or international markets.
• Strong leadership skills with a track record of building and managing high‑performing teams.
• A continuous track record of hitting and exceeding targets is critical, combined with strong influencing skills.