Strategic Marketing Leader - Legal Services in Wokingham

Main Functions & Responsibilities

• Managing all matters relating to the marketing of the Firm both internally and externally.
• Strategic development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing Partner and the Chief Financial Officer.
• Work with Department Heads to create and follow annual marketing and business development plans.
• Management of marketing budget.
• Strategic project management - when managing projects ensure that a holistic view of the firm’s needs and requirements are considered and that all relevant stakeholders are brought along on the journey.
• Analyse market data and research insights which drives growth.
• Analysis and reporting of firm-wide and practice area marketing activity on a monthly basis and reviewing and reporting on ROI from marketing campaign/advertising.

Operational

• Liaise with Partners and all key stakeholders across the firm.
• Create and execute targeted marketing campaigns and deliver engagements/events designed to raise the firm’s profile and/or raise new enquiries.
• Use of client data to deliver carefully targeted activities to particular client segments.
• Management of the client database, content and scope of client database and continue development of its use as a marketing information system.
• Work closely with fee earners to proactively follow up all contact with clients and introducers, including researching cross selling opportunities for legal services and maintaining/enhancing relationships.
• Ensure directory submissions are completed and delivered on time.
• Advise on pitch strategy, prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs.
• Ensure the Clifton Ingram LLP brand values and house style is implemented on all marketing materials.
• Execute projects on time, cost effectively and to a high standard.
• Order branded stationary including header paper, pens and business cards as needed.
• Manage client service providers including call centre receptionists and web chat operators, ensuring staff lists and annual leave information is always up-to-date.
• Advise departments on onboarding and quoting procedures to maximise conversion rates and customer experience.
• Contribute to check lists for new starters including adding to the website, creating Review Solicitors profiles for fee earners and ordering business cards.
• Manage email signature designs and individual templates and changes.

Advertising & Direct Marketing

• Responsible for the development and management of all advertising for the Firm.
• Manage complete process for marketing events, including design of invite, mailing list editing, collating of replies, confirmations, management of event and follow up.
• Liaise with departments to draft content for regular newsletters etc.
• Process all information relating to mail shots, seminars and other events.
• Manage production and maintenance of various promotional tools that adhere to Clifton Ingram LLP brand guidelines.
• Lead on sponsorship ensuring alignment with firm values and maximum brand visibility.
• Development of brochures including hard copy and online versions as needed.

Website and Social Media

• Management of the firm’s website and manage its development over time to ensure it remains effective.
• Action day to day updates to the firm’s website across WordPress to ensure the site is kept current and relevant.
• Management of digital agency and development of and implementation of SEO/PPC plans.
• Work with the Departments to create insightful regular content for the website/social media platforms.
• Manage the firm’s social media presence across LinkedIn, Twitter, Facebook, Instagram.
• Train and encourage the wider firm on social media best practice.

PR

• Maintain and enhance relationships with local and national media to raise the firm’s wider profile and ensure a running PR presence in the marketplace.
• Management of digital agency and development of implementation of Digital PR plan.
• Liaise with fee earners on reactive PR opportunities.
• Develop client relationships and identify potential opportunities for development.
• Maintain and enhance relationships with local charities and local communities as part of our Corporate Social Responsibility programme.
• Ensure awareness of legal news amongst specific targeted groups within client database through newsletters etc.
• Identify opportunities to comment on legal and sector news.
• Act as the first point of contact for the firm for all media enquiries.
• Maintain the firm’s presence on Review Solicitors, Google, Trust Pilot and other review sites.
• Encourage fee earners to request reviews to maintain high rankings.
• Coordinate professional photography for headshots and reportage.

Events

• Organise and attend all client and referrer hospitality events (all areas of organisation included).
• Organise and arrange fee-earners’ attendance at networking events.
• Attend hosted events, ensuring smooth operation and acting as an ambassador and representative of the firm, bringing a strong understanding of the event purpose and objective.

Requirements and Skills

• Bachelor’s degree in Marketing, Business or related field is desirable.
• 5 years relevant experience.
• Understanding of marketing & BD processes within professional services.
• Experience of managing conflicting priorities and expectations in partner-led environments.
• Excellent written and oral communication skills.
• Able to work independently and within project groups.
• Proficient in MS Office and e-marketing experience desired.
• Experience in managing and hosting events (in-person and virtual).
• Ability to think creatively and generate new, varied and interesting content.
• Ability to identify the audience and tailor communications to attract the target market.
• Flexible approach to varied workloads/rapidly and changing demands.

The Role

• Full-time: 37.5 hours per week.
• Location: Clifton Ingram’s Wokingham office with regular travel to the firm’s other offices.

This is a fantastic opportunity to join a growing Firm that offers a competitive salary and benefits package as well as ongoing career progression opportunities. If you have the relevant experience and are interested in applying, we would love to hear from you.