Global Marketing & Communications Lead in London

We are one of the largest international law firms in the world. With over 30 offices across the globe, we strive to exceed the expectations of our clients, providing them with the highest-quality advice and legal insight, which combines the firm’s global standards with in-depth local expertise.

Our firm, work and people span jurisdictions, cultures, and languages. We offer our clients a truly international perspective. We believe every career should be rewarding and stimulating – full of opportunities to learn, thrive, and grow. That’s why we’re so proud of our inclusive, friendly, and team-based approach to work.

The role of the Global Marketing & Communications Lead will drive development and delivery of the global marketing and communications strategy and programmes for the priority clients, sectors and products, with a focus on our disputes offering, energy & infrastructure and ESG.

The Global Marketing & Communications Lead will work directly within the Clients & Sectors team, along with leaders from our Global Product Groups and the Global Heads of Client and Market Development. They will collaborate closely with other specialists across the firm to ensure that our communications and marketing activity supports and enables the success of our client strategy, strengthens our value proposition to clients and sets us apart from our competitors.

You will develop a deep understanding of our client base, product groups and sector focus, and work hand in hand with partners as well as members of the Business Development team to drive activities which are directly aligned with revenue opportunities. Core activity includes:

• Act as a strategic adviser to partners and Business Development teams on communications matters and marketing campaigns relating to products/sectors, supporting business development priorities and practice growth.
• Develop and articulate clear, compelling messaging and value propositions aligned with the firm’s global positioning, ensuring consistency across all client-facing and internal materials and in media engagement.
• Identify and position key themes and deliver integrated internal and external communications campaigns to showcase client work, thought leadership, strategic initiatives and sector priorities, using the most effective channels and tracking performance.
• Ensure alignment across regions and practice areas, while maintaining a consistent global narrative.
• Act as a central conduit across BC&PA functions, coordinating with internal and external communications, digital and design teams to ensure joined-up delivery.

Day to day activity will include:

• Develop an integrated communications and marketing strategy, based on the product or sector growth priorities, insights into clients, markets, products and external trends.
• Establish and embed compelling global messaging to appropriately position the firm's offering.
• Work with the business development and thought leadership teams, to develop and execute integrated marketing and communications campaigns, which support lead generation and increase recognition of the Clifford Chance brand across priority clients, sectors, markets, and products.
• Ensure that these campaigns are aligned with and support the firm's global vision and strategy and resonate regionally and locally across the firm.
• In close conjunction with our media relations team, identify key themes for media activity, helping to develop robust proof points and insight that will support our market profile and positioning.
• Advise your internal clients (partners, product and sector leadership) on the value of marketing opportunities including sponsorship opportunities, participation in industry conferences, events and similar; and – if pursued – how to amplify our engagement and maximise ROI.
• Ensure all campaigns are realistically budgeted, and that the associated spend is carefully controlled.
• Identify metrics for evaluating the success of our activity and ensuring that this information is used constantly to improve the quality and impact of our brand, marketing, and communications programmes.
• Support our recruitment strategy and employee value proposition through our marketing and communications programmes, so that Clifford Chance remains recognised as an outstanding platform for career development.

Internal engagement (10%)

• Partner with the firm's Internal Communications team to deliver internal communications programmes to support the firm's clients and sectors strategy, its practices, ensuring these are aligned with and support global internal communications campaigns for the firm.
• Leverage internal communications across all relevant channels to promote products and sector activity designed to drive engagement, better equip lawyers to conduct client outreach and position lawyers and teams as effective ambassadors.

Your experience

We are looking for an experienced communications and marketing professional with:

• A strong commercial acumen and understanding of how marketing and communications programmes support revenue generation, particularly through a sector-focussed approach.
• A strong understanding and direct experience across marketing, communications and brand management and a track record of developing and executing successful campaigns in complex, global organisations.
• The ability to work seamlessly with adjacent functions (including Business Development, Thought Leadership and Digital) to deliver high value, strategic and data-driven campaigns.
• Strength across the campaign lifecycle including ideation and concepts, creative development, strategy and activation, and measurement.
• Experience in a large professional services organisation/publicly listed company is a plus.
• A collaborative approach to working, and an ability to engage and influence to align senior stakeholders and disparate teams with your objectives.
• An international mindset and ability to work across multiple markets and sectors, appreciating the different cultural dynamics and how those need to be reflected in our marketing and communications programmes.
• A self-starter, able to identify opportunities and with the resilience and hands-on attitude required to drive progress.
• A strong grasp of thought leadership and content marketing approaches and how these can be applied most effectively to support brand and commercial goals.
• An understanding of go-to market, client acquisition and client development strategies for advisory businesses and complex B2B organisations.

How we will support you

As a firm, we make a significant investment in training and supporting members of the team through their career with Clifford Chance. We offer opportunities to access externally recognised training qualifications, including consulting skills, Lean Six Sigma, recognised project management certifications and training in change management and technology. In addition to this, the nature of the work and interaction with the stakeholders will drive continuous on-the-job learning.

This role follows our 'balanced' hybrid working approach and as long as business needs allow, you will be supported to work in a hybrid way with the expectation of working from the office for a minimum of 50% of your time.

When you join Clifford Chance, you will have access to a broad range of benefits to support you across many aspects of your personal and professional life including financial, wellbeing, lifestyle, and family friendly benefits.

At Clifford Chance, we understand that our true asset is our people. Inclusion is good for our team and their families, our firm and society. We are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.

We have a variety of flourishing employee networks. These networks are a place for colleagues to share experiences and advocate for change wherever they see an opportunity for improvement. Our goal is to deliver an equality of opportunity, an equality of aspiration and an equality of experience to everyone who works in our firm.