At a Glance
- Tasks: Lead digital marketing strategies across web, social, email, and paid media.
- Company: Join one of the largest international law firms with a diverse and inclusive culture.
- Benefits: Enjoy hybrid working, professional development, and a wide range of employee benefits.
- Other info: Collaborate with innovative teams and grow your career in a supportive environment.
- Why this job: Make an impact in a global firm while enhancing your digital marketing skills.
- Qualifications: Experience in digital marketing, SEO, and campaign management is essential.
The predicted salary is between 31500 - 38500 £ per year.
We are one of the largest international law firms in the world. With over 30 offices across the globe, we strive to exceed the expectations of our clients, providing them with the highest-quality advice and legal insight, which combines the firm’s global standards with in-depth local expertise. Our firm, work and people span jurisdictions, cultures, and languages. We offer our clients a truly international perspective. We believe every career should be rewarding and stimulating – full of opportunities to learn, thrive, and grow. That’s why we’re so proud of our inclusive, friendly, and team-based approach to work.
As Digital Marketing Manager, you will support our digital marketing efforts across all our digital channels (web, social, email and paid), planning and executing a connected and comprehensive strategy that drives further growth and engagement for our brand and firm across our markets. You will play a key part of the digital team, interacting and consulting with the wider Brand Communications and Public Affairs team on a global and regional level. You will support Client and Marketing Business Development campaigns whereby you will create campaigns that are connected throughout the digital ecosystem to help build brand awareness and engagement.
What you will be responsible for:
- Delivering the digital marketing strategy across web, social, data, CRM, email and paid media.
- Leading end-to-end digital marketing campaigns and major digital projects aligned to the firm’s strategic growth priorities.
- Partnering with offices, practice areas, groups and functions to drive business growth, brand awareness and client engagement.
- Working with internal and external technology, HR and supplier teams to support the rollout and optimisation of digital platforms.
- Leading cross-functional teams across web, social, data and email to deliver connected, insight-led campaigns with clear objectives and success measures.
- Embedding a digital-first mindset across integrated marketing communications, ensuring online and offline activity is aligned.
- Owning the digital user experience, ensuring the right content reaches the right audience at the right time.
- Using data and insights to optimise campaigns, improve processes, increase speed to market and drive ROI.
- Advising business areas and offices on best-practice digital channels, tools and methodologies.
What you will do:
Strategy
- Own and deliver key elements of the digital marketing strategy and roadmap, driving best practice across all digital channels.
- Develop campaign plans and strategies that support business priorities and measurable outcomes.
- Contribute to the digital roadmap, ensuring the firm remains innovative and ahead of market trends.
- Champion an omni-channel approach, underpinned by data, insights and a premium user experience.
Execution
- Work with channel leads to deliver impactful activity across web, social, email, CRM and paid media.
- Lead key web and social projects that strengthen the firm’s digital presence.
- Manage global social media channels, ensuring content follows best practice across LinkedIn, YouTube, X and Instagram, including community engagement and reporting.
- Oversee the design and build of key website landing pages.
- Use performance data to continually optimise campaigns and digital activity.
Consultation
- Act as the main digital marketing contact for key business and geographical areas, advising on effective digital approaches and championing a digital-first mindset.
- Deputise for the Digital Marketing Lead where required, including in senior stakeholder presentations and forums.
- Shape campaign strategy and align partners, practice leaders and functional specialists around measurable outcomes.
Qualifications Requirements:
- Proven experience in digital marketing, digital products and technologies.
- Strong SEO/GEO knowledge and campaign delivery experience.
- Experience in audience targeting, engagement strategies and marketing tools.
- Good understanding of CMS, web architecture, design and Adobe martech stack preferred.
- Social media, email marketing and CRM experience, including segmentation and targeting.
- Confident using analytics and data to generate actionable insights.
- Able to manage stakeholders, agencies, vendors and cross-functional teams.
- Experience managing global agencies, budgets, timelines, quality and brand standards.
- Agency or large matrix organisation experience preferred.
Skills:
- Fluency in English language.
- Strong relationship and project management skills.
- Excellent written and verbal communication.
- Analytical, data-driven and commercially aware.
- Good understanding of usability, design, accessibility and digital channels.
- Able to balance strategic thinking with technical and practical detail.
- Strong prioritisation, influencing and negotiation skills.
- Resilient under pressure and able to work independently or as part of a team.
Additional Information:
From your first day with us, you will have varied opportunities to continuously grow and develop your skills and knowledge. From formal training, informal coaching and mentoring through to skills-based and technical training and on-the-job learning.
This role follows our 'balanced' hybrid working approach and as long as business needs allow, you will be supported to work in a hybrid way in line with the hybrid working policy.
When you join Clifford Chance, you will have access to a broad range of benefits to support you across many aspects of your personal and professional life including financial, wellbeing, lifestyle, and family-friendly benefits.
At Clifford Chance, we understand that our true asset is our people. Inclusion is good for our team and their families, our firm and society. We are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.
Digital Marketing Manager in London employer: Clifford Chance
Clifford Chance is an exceptional employer, offering a dynamic work environment in Newcastle where innovation meets legal expertise. With a strong focus on employee growth, the firm provides comprehensive training in Legal Technology and Process Improvement, fostering a culture of inclusivity and collaboration that values diverse perspectives. Join us to be part of a forward-thinking team that not only supports your professional development but also encourages a proactive and detail-oriented approach to legal challenges.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clifford Chance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clifford Chance are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clifford Chance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clifford Chance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clifford Chance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clifford Chance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clifford Chance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clifford Chance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
