At a Glance
- Tasks: Own and optimise paid social campaigns across platforms like Meta, TikTok, and LinkedIn.
- Company: Join a dynamic team at a forward-thinking marketing agency.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make an impact by driving performance and shaping marketing strategies.
- Qualifications: 2+ years managing paid social campaigns and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for a Paid Social Specialist to own, optimise, and scale paid social activity across key platforms including Meta, LinkedIn, TikTok, Reddit, Pinterest and emerging channels. The bulk of the work will be with Meta. You’ll be responsible for driving performance, shaping strategy, and translating data into clear insights that inform wider marketing decisions. This role suits someone who is hands-on, commercially minded, and confident leading accounts or channels.
Key Responsibilities- Develop and execute full-funnel paid social strategies aligned to business and campaign objectives
- Lead channel planning, budget allocation, and forecasting across multiple platforms
- Identify growth opportunities through testing, audience development, and creative experimentation
- Build, launch, and optimise paid social campaigns across platforms (Meta, LinkedIn, TikTok, etc.)
- Manage budgets efficiently to maximise ROAS, CPA, and other performance metrics
- Oversee campaign structures, bidding strategies, and audience segmentation
- Own reporting dashboards and present results clearly to stakeholders or clients
- Analyse performance data and provide actionable insights and recommendations
- Use learnings to continuously improve campaign performance and strategy
- Work closely with creative, content, and design teams to brief and optimise ad creative
- Provide guidance on messaging, formats, and testing frameworks
- Champion creative best practice and platform-specific innovation
- 2+ years’ experience managing paid social campaigns at scale (agency or in-house)
- Strong hands-on experience with Meta Ads Manager and at least one other major platform (LinkedIn, TikTok, etc.)
- Proven track record of delivering performance against commercial KPIs
- Advanced understanding of targeting, bidding, attribution, and measurement
- Strong analytical skills and confidence working with data and insights
- Experience managing large budgets and multiple stakeholders
- Familiarity with GA4, platform pixels, and conversion tracking
- Experience in B2B, lead generation, or eCommerce environments
- Exposure to creative testing frameworks and CRO principles
- Experience of using Funnel
- A strategic thinker who’s still happy to be hands-on
- Comfortable challenging assumptions and proposing smarter ways of working
- Clear communicator who can explain performance to non-specialists
- Curious, proactive, and always testing what’s next
Paid Social Specialist in Manchester employer: Clicky
Join a dynamic team as a Paid Social Specialist where your expertise will drive impactful marketing strategies across leading platforms like Meta and LinkedIn. We foster a collaborative work culture that values innovation and creativity, offering ample opportunities for professional growth and development. Located in a vibrant area, our company provides a supportive environment that encourages hands-on learning and the chance to make a real difference in our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Specialist in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Use data and insights to highlight your successes – it’s all about proving you can drive performance.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid social. Be ready to discuss how you’d optimise campaigns across platforms like Meta and TikTok – they’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can own and scale paid social activities. Let’s get you in the door!
We think you need these skills to ace Paid Social Specialist in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Paid Social Specialist. Highlight your experience with Meta Ads Manager and any other platforms you've worked on. We want to see how your skills align with our needs!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements and metrics. Did you improve ROAS or CPA? Share those numbers! We love seeing how you've driven performance in previous campaigns.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you're passionate about paid social and how your strategic thinking can benefit us. Keep it engaging and let your personality come through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Clicky
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the key platforms mentioned in the job description, especially Meta. Familiarise yourself with their latest features and best practices. This will show that you’re not just a user but someone who understands how to leverage these tools for optimal performance.
✨Bring Data to Life
Prepare to discuss specific campaigns you've managed, focusing on how you used data to drive decisions. Be ready to share examples of how you’ve optimised campaigns based on performance metrics. This will demonstrate your analytical skills and ability to translate data into actionable insights.
✨Showcase Your Creative Side
Since the role involves working closely with creative teams, come prepared with examples of successful ad creatives you’ve developed or optimised. Discuss your approach to testing different formats and messaging, and how those efforts contributed to campaign success.
✨Communicate Clearly and Confidently
Practice explaining complex concepts in simple terms, as you’ll need to present results to stakeholders who may not be specialists. Being able to communicate effectively will highlight your clear thinking and make you stand out as a candidate who can bridge the gap between data and strategy.
