At a Glance
- Tasks: Own and optimise paid social campaigns across platforms like Meta, TikTok, and LinkedIn.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and continuous improvement.
- Why this job: Make an impact by driving performance and shaping marketing strategies in a fast-paced environment.
- Qualifications: 2+ years managing paid social campaigns and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a Paid Social Specialist to own, optimise, and scale paid social activity across key platforms including Meta, LinkedIn, TikTok, Reddit, Pinterest and emerging channels. The bulk of the work will be with Meta. You’ll be responsible for driving performance, shaping strategy, and translating data into clear insights that inform wider marketing decisions. This role suits someone who is hands-on, commercially minded, and confident leading accounts or channels.
Key Responsibilities
- Develop and execute full-funnel paid social strategies aligned to business and campaign objectives
- Lead channel planning, budget allocation, and forecasting across multiple platforms
- Identify growth opportunities through testing, audience development, and creative experimentation
- Build, launch, and optimise paid social campaigns across platforms (Meta, LinkedIn, TikTok, etc.)
- Manage budgets efficiently to maximise ROAS, CPA, and other performance metrics
- Oversee campaign structures, bidding strategies, and audience segmentation
- Own reporting dashboards and present results clearly to stakeholders or clients
- Analyse performance data and provide actionable insights and recommendations
- Use learnings to continuously improve campaign performance and strategy
- Work closely with creative, content, and design teams to brief and optimise ad creative
- Provide guidance on messaging, formats, and testing frameworks
- Champion creative best practice and platform-specific innovation
Skills & Experience
- 2+ years’ experience managing paid social campaigns at scale (agency or in-house)
- Strong hands-on experience with Meta Ads Manager and at least one other major platform (LinkedIn, TikTok, etc.)
- Proven track record of delivering performance against commercial KPIs
- Advanced understanding of targeting, bidding, attribution, and measurement
- Strong analytical skills and confidence working with data and insights
- Experience managing large budgets and multiple stakeholders
- Familiarity with GA4, platform pixels, and conversion tracking
- Experience in B2B, lead generation, or eCommerce environments
- Exposure to creative testing frameworks and CRO principles
- Experience of using Funnel
What We’re Looking For
- A strategic thinker who’s still happy to be hands-on
- Comfortable challenging assumptions and proposing smarter ways of working
- Clear communicator who can explain performance to non-specialists
- Curious, proactive, and always testing what’s next
Paid Social Growth Architect in Manchester employer: Clicky
Join a dynamic team that values innovation and creativity, where your expertise as a Paid Social Growth Architect will be instrumental in driving impactful marketing strategies across leading platforms. Our collaborative work culture fosters professional growth, offering ample opportunities for skill development and career advancement, all while enjoying the vibrant atmosphere of our location. With a focus on performance and data-driven insights, you'll thrive in an environment that champions both individual contributions and collective success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Growth Architect in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Meta Ads Manager and other platforms. Be ready to discuss your strategies and how you’ve driven performance in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Paid Social Growth Architect in Manchester
Some tips for your application 🫡
Show Your Passion for Paid Social:When writing your application, let your enthusiasm for paid social shine through! Share specific examples of campaigns you've managed and the results you've achieved. We want to see that you're not just experienced, but genuinely excited about driving performance.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience with platforms like Meta, LinkedIn, and TikTok. We love seeing how your skills align with our needs, so don’t be shy about showcasing your expertise in campaign management and data analysis.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. Remember, clarity is key when explaining your past experiences and how they relate to the role!
Apply Through Our Website:We encourage you to submit your application directly through our website. This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Clicky
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the key platforms mentioned in the job description, especially Meta. Familiarise yourself with their latest features and best practices. This will show that you’re not just a user but someone who understands how to leverage these tools for maximum impact.
✨Bring Data to Life
Prepare to discuss specific campaigns you've managed, focusing on the data. Be ready to explain how you translated performance metrics into actionable insights. Use examples that highlight your analytical skills and how they’ve driven successful outcomes.
✨Showcase Your Creative Side
Since the role involves working closely with creative teams, come prepared with examples of how you’ve optimised ad creatives in the past. Discuss any testing frameworks you’ve used and how they’ve improved campaign performance. This will demonstrate your ability to blend creativity with strategy.
✨Communicate Clearly and Confidently
Practice explaining complex concepts in simple terms, as you’ll need to communicate results to stakeholders who may not be specialists. Being a clear communicator will set you apart and show that you can bridge the gap between data and decision-making.
