Content Specialist

As a Content Specialist sitting within our SEO team, your primary responsibility will be the production, management and optimisation of content that drives organic growth, boosts engagement, and enhances search engine strategies for our clients. The ideal candidate has a real passion for content creation, attention to detail, a real interest in understanding our clients’ businesses, alongside a strong understanding of SEO principles.

Key Responsibilities:

• Content Creation & Optimisation: Write high-quality, SEO-optimised content across website copy, blog and news articles, landing pages and other digital assets across a variety of industries, ensuring best practices for search visibility.
• Keyword Research & Strategy: Conduct in-depth keyword research to identify target terms and content opportunities, integrating these into content planning and writing processes.
• Content Calendar Production & Management: Assist in planning, organising, and managing editorial calendars for clients, ensuring timely delivery of content in line with SEO strategies, working closely with both internal and client teams.
• Performance Monitoring: Track and analyse content performance through tools such as Google Analytics, Search Console, AHRefs and SEMrush. Make data-driven recommendations for content improvements.
• Collaborative Projects: Work closely with the SEO, Paid Media, and Creative teams to ensure cohesive digital marketing strategies that align with client goals and enhance the overall user experience.
• Content Audits: Regularly review and update existing website content to ensure it meets current SEO best practices and reflects changing trends or business objectives.
• Link Building & Outreach: Contribute to outreach campaigns by creating compelling content and developing relationships with key industry websites to secure backlinks.
• Client Communication: Participate in client meetings and presentations, providing updates on content performance, offering strategic insights, and helping to refine content plans based on client feedback.

Skills & Experience:

• Proven Content Experience: Minimum of 2 years’ experience in a content creation role within an SEO or digital marketing environment.
• Strong Writing Skills: Exceptional writing, editing, and proofreading skills with attention to detail and ability to adapt tone and style for different clients, industries, platforms and purposes.
• SEO Knowledge: Solid understanding of on-page and off-page SEO, keyword research, and SEO tools such as Ahrefs, SEMrush, Keyword tools and Screaming Frog.
• Technical SEO Awareness: Familiarity with how technical SEO aspects (e.g. site speed, structured data) impact content performance in search engines.
• Analytical Skills: Proficiency in Google Analytics, Google Search Console, and other tools for monitoring content performance and making data-driven recommendations.
• Creativity & Innovation: Ability to think creatively and strategically to produce content that engages audiences and improves organic search rankings.
• Team Collaboration: A team player who thrives in a collaborative environment and can effectively communicate with internal teams and clients.
• Time Management: Ability to prioritise, multi-task, and manage several content projects simultaneously while meeting deadlines.

Desirable Qualifications:

• Experience in content marketing for a variety of industries (and both B2B and B2C).
• Knowledge of content management systems (CMS), particularly WordPress.
• Some experience or exposure to social media content creation and management.

Why Clicky?

We are a leading UK-based digital agency, specialising in delivering comprehensive strategies for clients across a wide range of industries. We pride ourselves on building strong client relationships, providing exceptional customer service, and achieving results that drive business success. If you are passionate about producing high quality, performance-centric content then we want to hear from you.

You will be joining at an exciting period of growth across our SEO services and be working with a knowledgeable and passionate team of experts across an exciting portfolio of clients. As an agency, we’re committed to fostering meaningful relationships within our team and creating a culture where everyone excels. Our most important asset is our team, so we’re focused on making Clicky an amazing place to work. So much so that we’re officially one of the Top 100 Small Companies to work for in the UK, in the Top 40 of Media and Marketing Agencies to work for and we’re a certified B Corp.

If you join our team, you’ll be offered:

• 25 days holiday + your birthday + bank holidays.
• A customised personal development plan and clear career progression.
• Tailored commission scheme to reward performance.
• A full range of additional benefits including life assurance, pension scheme, free eye tests and flu jabs, free access to financial welfare and mental wellbeing support, discounts with partners, cycle to work scheme to name just a few, alongside everything else you’d expect from a leading digital agency!
• Giving you time dedicated to supporting charities.
• The flexibility to work from home and the office with core days at Manchester/Chester HQ.
• TEAM DAY: Our annual meet-up as an agency.