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For Companies At a Glance
- Tasks: Own and optimise paid media strategies across Google, Meta, and TikTok.
- Company: Join ClickThrough Marketing, a leader in innovative marketing solutions.
- Benefits: Competitive salary, flexible work, training budget, and conference access.
- Why this job: Shape impactful media frameworks and drive real growth for exciting clients.
- Qualifications: Experience in managing paid media budgets and strong client leadership skills.
- Other info: Dynamic team environment with opportunities for professional development.
The predicted salary is between 30000 - 36000 £ per year.
Join to apply for the PPC Specialist role at ClickThrough Marketing
An exciting chance to own end-to-end paid media strategy and performance across Google, Meta, and Microsoft/TikTok—joining the dots between channel plans, creative, data, and business outcomes. You’ll be a day-to-day strategic lead for our amazing clients, a quality bar-setter for the team, and a contributor to growth and thought leadership.
What You’ll Get
- Competitive salary and benefits £30,000 to £36,000
- Flexible work (Manchester office minimum of 2 days per month plus work from home) and high-trust culture
- Training budget, certification support, and conference access
- Opportunity to help shape paid media frameworks and playbooks
What We’re Looking For
- Several years hands-on paid media (agency preferred) managing medium–large budgets
- Proven growth against ROAS/Revenue and efficiency targets
- Strong GA4/attribution/privacy and offline conversion integrations
- Advanced Sheets/Excel; forecasting and budget/pacing models
- Excellent client leadership and clear storytelling
Nice to have
- Microsoft Ads, TikTok; LinkedIn or DV360 a plus
- Feed tools (GMC, rules/apps), SA360, CM360
- Basic SQL/Python; Google Ads/Meta certifications
The Role
You’ll plan, execute, and grow multi-channel paid media programs, translating commercial goals into budgets, forecasts, media plans, and clear test-and-learn roadmaps. You’ll partner cross-functionally (SEO, CRO/UX, Creative) to align messaging, landing pages, and funnel health—while building decision-ready reporting and communicating insights succinctly.
- Build cross-channel paid strategies aligned to profit, CAC/LTV, ROAS, and pipeline goals
- Lead quarterly/annual planning, pacing, and performance governance
- Architect/manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred
- Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts)
- Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server-side tagging where appropriate
- Run experiments (geo-holdouts, incrementality, creative/messaging tests) and roll findings into playbooks
- Build decision-ready reporting and diagnose performance using first-party data and cohort/LTV analysis
- Partner with SEO, CRO/UX, and Creative to improve journey and conversion
- Contribute to proposals, case studies, and pitching
Strategic Leadership Focus
- Performance & Growth
- Deliver measurable ROI: pace budgets cleanly, scale winners, and protect efficiency with clear testing and governance
- Capability & Quality
- Raise standards for structure, naming, UTM hygiene, and QA; codify learnings into repeatable playbooks and training
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Marketing Services
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PPC Specialist employer: Clickthrough Marketing
Contact Detail:
Clickthrough Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with PPC communities online. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your successful campaigns, data analysis, and creative strategies. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your storytelling skills. Be ready to discuss how you've driven growth and efficiency in past roles, using specific metrics to back up your claims. We love numbers!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at ClickThrough Marketing.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Specialist role. Highlight your experience with managing paid media budgets and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t forget to mention your expertise in GA4, Excel, and any other tools listed in the job description. If you've got certifications in Google Ads or Meta, flaunt them! We love seeing candidates who are proactive about their professional development.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your skills and experiences stand out. We appreciate clarity and want to quickly understand what you bring to the table.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ClickThrough Marketing!
How to prepare for a job interview at Clickthrough Marketing
✨Know Your Numbers
As a PPC Specialist, you'll need to demonstrate your understanding of key metrics like ROAS and CAC. Brush up on your past campaigns and be ready to discuss specific numbers that showcase your success. This will show the interviewers that you can deliver measurable results.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've developed multi-channel paid media strategies in the past. Think about how you aligned budgets with commercial goals and what test-and-learn roadmaps you implemented. This will highlight your ability to think strategically and lead effectively.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Google Ads, GA4, and any feed tools you've used. If you have experience with Microsoft Ads or TikTok, bring that up too! Being well-versed in these platforms will give you an edge and show that you're ready to hit the ground running.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like optimising a campaign or dealing with budget constraints. Think through some scenarios beforehand and prepare your thought process. This will demonstrate your problem-solving skills and readiness to tackle real-world issues.