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For Companies At a Glance
- Tasks: Plan and execute multi-channel paid media strategies to drive growth and performance.
- Company: Dynamic digital performance agency with a high-trust, flexible work culture.
- Benefits: Competitive salary, flexible work options, training budget, and conference access.
- Why this job: Shape innovative paid media frameworks and make a real impact on client success.
- Qualifications: Experience in managing paid media campaigns with strong expertise in Google Ads and Meta.
- Other info: Join a passionate team focused on delivering exceptional results and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
?? The Role
This is an exciting opportunity to lead and nurture paid media strategies across Google, Meta, and (ideally) Microsoft/TikTok—connecting creativity, data, and insight to deliver meaningful business outcomes. You\’ll work closely with clients to understand their goals, build trusted relationships, and develop media strategies that drive sustained growth. As a valued member of our established paid media team, you\’ll contribute to a culture of collaboration, support, and continuous learning.
Key Responsibilities
?? Strategy & Ownership
- Build cross‑channel paid strategies aligned to profit, CAC/LTV, ROAS, and pipeline goals.
- Lead quarterly/annual planning, pacing, and performance governance.
?? Execution & Optimisation
- Architect and manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred.
- Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts).
- Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server‑side tagging where appropriate.
- Run experiments (geo‑holdouts, incrementality, creative/messaging tests) and roll findings into playbooks.
?? Analytics & Reporting
- Build decision‑ready reporting and diagnose performance using first‑party data and cohort/LTV analysis.
?? Collaboration & Leadership
- Partner with SEO, CRO/UX, and Creative to improve journey and conversion.
- Contribute to proposals, case studies, and pitching.
?? Strategic Leadership Focus
- Performance & Growth: Deliver measurable ROI by pacing budgets cleanly, scaling winners, and protecting efficiency with clear testing and governance.
- Capability & Quality: Raise standards for structure, naming, UTM hygiene, and QA; codify learnings into repeatable playbooks and training.
Essential
- Hands‑on paid media (agency preferred) managing medium‑large budgets.
- Deep Google Ads & Meta expertise; strong PMax, Shopping feeds, YouTube.
- Proven growth against ROAS/Revenue and efficiency targets.
- Strong GA4/attribution/privacy and offline conversion integrations.
- Advanced Sheets/Excel; forecasting and budget/pacing models.
- Excellent client leadership and clear storytelling.
Nice to have
- Microsoft Ads, TikTok; LinkedIn or DV360 a plus.
- Feed tools (GMC, rules/apps), SA360, CM360.
- Basic SQL/Python; Google Ads/Meta certifications.
ClickThrough is a digital performance agency helping ambitious brands grow smarter and faster. Competitive salary and benefits. Flexible work (office/hybrid/remote) and high‑trust culture. Training budget, certification support, and conference access. Opportunity to help shape paid media frameworks and playbooks.
We combine strategic thinking with hands‑on delivery across SEO, paid media, UX, content, CRO, and AI to unlock sustainable growth.
Our vision: To unleash the potential of people and brands by pushing boundaries in how we think, work, and grow.
Our positioning: A strategic partner in digital performance, combining elite talent with AI‑powered solutions to deliver personalisation at scale.
We\’re a team of around 40 people, commercially sharp, values‑led, and focused on delivering exceptional results. We partner with ambitious marketing leaders to deliver digital performance that\’s strategic, joined‑up, and measurable, and we\’re proud of the long‑term relationships we\’ve built.
We don\’t just deliver digital. We build trust, challenge thinking, and bring clarity—helping brands unlock their next phase of growth.
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Paid Media Specialist employer: Clickthrough Marketing
Contact Detail:
Clickthrough Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in paid media. We love seeing real examples of what you can do, so make sure to highlight your successes and the impact you've made.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media. We recommend doing mock interviews with friends or using online resources to get comfortable talking about your experience and strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who want to help us push boundaries in digital performance.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Media Specialist role. Highlight your experience with Google Ads and Meta, and show us how you've driven growth in previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific metrics to demonstrate how you’ve met or exceeded ROAS and CPA targets. We love numbers that tell a story, so let’s see what you’ve achieved!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your insights and experiences are easy to digest. Remember, we’re looking for someone who can communicate effectively with clients and the team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Clickthrough Marketing
✨Know Your Stuff
Make sure you brush up on your Google Ads and Meta expertise. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows that you not only understand the tools but can also apply them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your past roles. Bring examples of how you've implemented measurement tools like GA4 or run experiments to optimise campaigns. This will demonstrate your ability to translate data into actionable insights.
✨Collaboration is Key
Since the role involves working cross-functionally, think of examples where you've partnered with other teams like SEO or Creative. Highlight how these collaborations led to improved performance or innovative solutions. It’s all about showing you can work well with others!
✨Be Ready to Discuss Future Trends
Stay updated on the latest trends in paid media and digital marketing. Be prepared to share your thoughts on where the industry is heading and how you can contribute to shaping the future strategies at the company. This shows your passion for the field and your forward-thinking mindset.