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For Companies At a Glance
- Tasks: Lead social media strategy and campaigns for iGaming brands across multiple platforms.
- Company: Join ClickOut Media, a remote-first company with a diverse global team and innovative culture.
- Benefits: Enjoy competitive salary, 33 paid days off, and the freedom to work remotely.
- Why this job: Be part of a fast-paced environment where creativity thrives and your ideas can shine.
- Qualifications: Experience in social media management and a passion for iGaming is essential.
- Other info: Work with an international team and have the autonomy to drive your projects.
The predicted salary is between 68000 - 104000 £ per year.
About Us
ClickOut Media is not just a company - it’s a thriving ecosystem of diverse talent from around the globe. As a proudly remote-first organisation, we’ve cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds. With over +850 team members and more than 200 assets, our startup culture fuels our growth, making us a leading force in multi-channel marketing. We specialise in delivering best-in-class SEO & Content solutions to esteemed clients worldwide.
What Makes Us Different
At ClickOut Media, we thrive in the most competitive search verticals, operate across every major language, and conquer platforms you’ve probably never even heard of. Our dynamic approach, combined with our fast-paced environment, sets us apart in the industry. We’re not just here to meet expectations; we’re here to exceed them, every single time. Our relentless pursuit of excellence has been the cornerstone of our continuous success.
Job Description
We are excited to be on the hunt for a talented and motivated individual to join our team as a Head of Social Media. In this role, you will drive our Social Media presence on multiple platforms for an array of projects. You will lead the strategy and deliver effective campaigns, increasing brand awareness and optimising revenues.
Responsibilities
- Lead the development and execution of a commercially driven content strategy for iGaming brands across platforms like Kick, Twitch, YouTube, and short-form platforms such as Instagram Reels, and YouTube Shorts.
- Build and implement live-streaming strategies to position iGaming streamers as trusted brand personalities.
- Establish and manage brands across Kick, YouTube, Instagram etc.
- Drive streamer partnerships through both acquisition and development of talents to create authentic, engaging branded content.
- Leverage high-frequency content strategies on short video platforms to maximise brand awareness and drive traffic back to live-streaming platforms.
Establishing Different Types Of Channels
- Personal Channels (associated streamer brands)
- High-frequency communication channels (high-output, low-budget awareness campaigns)
- Website/Brand Channels (dedicated gambling highlights and long-form content).
Leverage Content Types
- Shorts (TikTok, Reels, Shorts) for brand awareness
- Streams (Kick, Twitch) for engagement and loyalty
- Highlights & Mid-Form Content (tournaments, big wins).
Daily Tasks
- Strategically plan and manage the content roadmap across all platforms, ensuring alignment with iGaming-specific goals.
- Identify, recruit, and manage partnerships with streamers on platforms like Kick and Twitch, focusing on their growth and alignment with brands.
- Test, scale, and optimise high frequency content strategies on short-form platforms (TikTok, Instagram Reels, YouTube Shorts) to boost visibility and funnel traffic.
- Monitor and analyse KPIs (viewer engagement, conversions, follower growth) to measure performance.
- Work closely with regional managers and streamers to improve content quality and streamline production.
Strategy & Vision
- Dominate live-streaming platforms (Kick, Twitch) and short-form video channels with a two-pronged strategy.
- Live-Streaming Dominance: Acquire and develop streamers with high potential. Build streamer-led personal brands as trusted faces of our iGaming content. Focus on engaging live-stream content: bonus hunts, tournaments, and big wins.
- Short-Form Content Saturation: Drive brand awareness through high-frequency communication channels on TikTok, Reels, and Shorts. Scale rapidly using low-budget, high-output content strategies.
Implement a Structured Channel Approach
- Personal Channels for trusted streamer brands (focus on iGaming, slots, poker and lifestyle)
- High-frequency communication channels for wide-scale visibility.
- Website Channels for long-form, high-value highlights (also good for personal channels)
- Focus on tailored Content Types: Shorts for visibility, streams for engagement, and mid-form highlights for additional reach.
- Build step-by-step communities around streamers while fostering partnerships with small creators, growing together over time.
- Continuously explore and leverage new opportunities on emerging platforms to maintain a competitive edge.
Benefits & Rewards
- A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine.
- An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects).
- Build an organisation that continues to diversify its portfolio.
- Personal responsibility with a ton of autonomy.
- 33 free paid days.
- Market-leading remuneration and bonuses available.
- An international team with over 35 nationalities.
- Fully Remote working (work fully remotely and option for weekly coworker space).
- Additional benefits for permanent employees are available depending on the location.
What do we mean by "Fully Remote"
Clickout Media offers you an unparalleled working experience. We are registered in Malta, but you don’t have to be. Wherever you are based, and whether you are employed, operate B2B, or are a career freelancer, we will always find a way to work with great people. Engaging with a worldwide workforce, ClickOut Media brings together world-leading experts in the fields of Tech, SEO, Content, and Product. Our remote approach gives absolute flexibility to our people and exemplifies our philosophy of autonomy and trust. Diversity is a given to us, and this unique approach allows us to deliver and have respect for the wide variety of people, experiences, and cultures we bring together.
Our Recruitment Process Is As Follows
Apply Have an introduction call with our recruitment team Do a test Have a technical interview.
Equal Opportunities
ClickOut Media is an equal-opportunity employer welcoming applicants from all backgrounds.
Head of Social Media - iGaming employer: ClickOut Media
Contact Detail:
ClickOut Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media - iGaming
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially within the iGaming sector. Understanding what content resonates with audiences on platforms like Twitch and YouTube can give you a significant edge during discussions.
✨Tip Number 2
Network with professionals already working in the iGaming and social media fields. Engaging with industry experts can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 3
Showcase your understanding of high-frequency content strategies by creating sample campaigns or mock-ups. This hands-on approach demonstrates your capability and creativity, making you a more attractive candidate.
✨Tip Number 4
Stay updated on the performance metrics that matter in social media marketing. Being able to discuss KPIs like viewer engagement and conversions confidently will show that you're results-driven and ready to contribute from day one.
We think you need these skills to ace Head of Social Media - iGaming
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Social Media position. Tailor your application to highlight relevant experience in social media strategy, particularly in the iGaming sector.
Showcase Your Experience: In your CV and cover letter, emphasise your previous roles in social media management, especially any experience with platforms like Twitch, YouTube, and Instagram. Provide specific examples of successful campaigns you've led or contributed to.
Highlight Your Creativity: ClickOut Media values creativity and innovation. Use your application to demonstrate how you've approached content creation and engagement in unique ways. Share any metrics that showcase your success in increasing brand awareness or driving traffic.
Tailor Your Application: Make sure to customise your cover letter for ClickOut Media. Mention their remote-first culture and how you thrive in such environments. Show enthusiasm for their mission and how your vision aligns with theirs.
How to prepare for a job interview at ClickOut Media
✨Showcase Your Social Media Savvy
Make sure to demonstrate your deep understanding of various social media platforms, especially those relevant to iGaming like Twitch and YouTube. Prepare examples of successful campaigns you've led or contributed to, highlighting your strategic thinking and creativity.
✨Know the Brand Inside Out
Research ClickOut Media thoroughly before your interview. Understand their values, culture, and recent projects. This will not only help you tailor your responses but also show your genuine interest in the company and its mission.
✨Prepare for Technical Questions
Expect questions about KPIs and metrics related to social media performance. Be ready to discuss how you measure success and optimise content strategies based on data analysis. Familiarise yourself with tools and techniques used in the industry.
✨Demonstrate Leadership Skills
As a Head of Social Media, you'll need to lead teams and manage partnerships. Prepare to discuss your leadership style, how you motivate others, and any experience you have in building and nurturing relationships with influencers or streamers.
