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For Companies At a Glance
- Tasks: Lead CRM campaign builds and automation, managing customer journeys and technical configurations.
- Company: Join a fast-growing membership platform supporting emergency services and healthcare professionals.
- Benefits: Enjoy hybrid working, competitive salary, and a bonus structure.
- Why this job: Be part of a dynamic team driving member engagement and making a social impact.
- Qualifications: Experience with CRM tools, particularly Braze, and a knack for data-driven decision-making.
- Other info: Work in a collaborative environment with opportunities for professional growth.
The predicted salary is between 42000 - 84000 £ per year.
Location: Cossington (Hybrid, 2 days/week in office)
Salary: £60,000 + 5% Bonus
The Company
A private-equity backed membership platform offering exclusive discounts to emergency services, healthcare professionals, and key workers. With over 4 million global members and 15,000+ brand partners, the business has scaled rapidly in recent years and continues to grow internationally. Operating across multiple membership verticals and events platforms, the business combines strong consumer loyalty with continued investment into CRM and digital capabilities.
The Role
This is a hands-on Technical CRM Automation Manager position sitting within the Lifecycle CRM function. You’ll lead on CRM campaign build and automation within Braze, manage complex multi-channel customer journeys, and own the platform’s technical configuration across API integrations, segmentation, and modular content blocks. You’ll collaborate closely with wider CRM, analytics and data teams to optimise member engagement and CRM performance.
Key Responsibilities
- Build and optimise automated CRM journeys across email, push, and in-app within Braze
- Manage API integrations, data feeds, segmentation, Liquid logic, and event-based triggers
- Maintain modular email templates and Connected Content
Contact Detail:
Click To Hired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical CRM Automation Manager
✨Tip Number 1
Familiarise yourself with Braze, as it's a key tool for this role. Explore its features and functionalities through online tutorials or webinars to demonstrate your knowledge during the interview.
✨Tip Number 2
Showcase your experience with API integrations and data management. Prepare examples of past projects where you successfully managed complex data feeds and segmentation strategies.
✨Tip Number 3
Understand the importance of customer journeys in CRM. Be ready to discuss how you've optimised multi-channel campaigns in the past and the impact they had on engagement metrics.
✨Tip Number 4
Network with professionals in the CRM space, especially those who have experience with membership platforms. Engaging in relevant discussions can provide insights and potentially lead to referrals.
We think you need these skills to ace Technical CRM Automation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM automation and technical skills, particularly with platforms like Braze. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of the company's mission. Mention specific examples of past projects where you successfully managed CRM campaigns or automated processes.
Showcase Technical Skills: In your application, emphasise your technical skills related to API integrations, data segmentation, and modular content management. Provide examples of how you've used these skills in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, include examples of successful collaborations in your application. This could be projects where you worked with analytics or data teams to enhance CRM performance.
How to prepare for a job interview at Click To Hired
✨Know Your CRM Tools
Familiarise yourself with Braze and other CRM tools mentioned in the job description. Be prepared to discuss your experience with these platforms, including any specific campaigns you've managed or automated.
✨Showcase Your Technical Skills
Highlight your technical expertise, especially in API integrations and data management. Be ready to explain how you've used these skills to optimise customer journeys in previous roles.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think of examples where you've successfully managed complex multi-channel campaigns and how you overcame challenges.
✨Demonstrate Collaboration Experience
Since the role involves working closely with CRM, analytics, and data teams, be prepared to discuss your experience in collaborative projects. Share examples of how you've worked with cross-functional teams to achieve common goals.
