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- Tasks: Lead and optimise multi-channel marketing campaigns to engage customers effectively.
- Company: Join Car Finance 247, the UK's top digital car finance platform.
- Benefits: Enjoy a competitive salary, hybrid working, and access to innovative tools.
- Why this job: Be part of a creative team that values your insights and drives real impact.
- Qualifications: Looking for data-driven marketers with a flair for creativity and customer engagement.
- Other info: Work Monday to Friday, with no weekends or bank holidays.
The predicted salary is between 30000 - 70000 £ per year.
Job DescriptionThe Direct Marketing Manager at CBM UK is a vital role and has responsibility for delivering CBM UKs digital and direct marketing plans to engage and inspire individual supporters and churches to support the work of CBM. Working closely with the Head of Marketing, as part of the Public Fundraising team, the role holder will be responsible for the management and development of two Marketing Officers. Through digital and direct marketing, the Public Fundraising team are responsible for raising over £3m of unrestricted income from cultivation, acquisition, mid-value donors, regular giving, legacies and churches.Key responsibilitiesFundraising campaign management (40%) Manage the effective implementation of the annual public fundraising plan, ensuring that all activity is of a high standard, and delivered on time and to budget: a. Oversee cultivation fundraising appeals primarily carried out through direct mail and email, leading on the continued development of mass fundraising to engage both existing and potential supporters, including high donors, regular givers and church communities. b. Manage and develop CBM UKs donor acquisition activity in collaboration with the Marketing Officer (Acquisition), using channels such as social media, magazine inserts, press advertising, email and telephone. c. Oversee the delivery of CBM UKs legacy and i…
Direct Marketing Manager employer: Click To Hired
Contact Detail:
Click To Hired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in direct marketing and CRM tools like Braze and Segment. Being knowledgeable about these platforms will not only help you stand out but also show that you're ready to hit the ground running.
✨Tip Number 2
Prepare to discuss your previous campaign successes in detail. Be ready to share specific metrics and outcomes that demonstrate your ability to drive customer engagement and optimise campaigns effectively.
✨Tip Number 3
Network with professionals in the marketing field, especially those who have experience in direct marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Showcase your creativity by preparing a mock campaign or strategy that aligns with Car Finance 247's goals. This proactive approach can demonstrate your passion and innovative thinking, making you a memorable candidate.
We think you need these skills to ace Direct Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in direct marketing and CRM strategies. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and data-driven marketing. Share specific examples of past campaigns you've led and the impact they had, aligning them with the responsibilities mentioned in the job description.
Showcase Your Skills: Emphasise your proficiency with tools like Braze and Segment, as well as your ability to analyse data for campaign optimisation. Mention any relevant certifications or training that support your expertise in these areas.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a marketing role.
How to prepare for a job interview at Click To Hired
✨Showcase Your Data-Driven Mindset
As a Direct Marketing Manager, you'll need to demonstrate your ability to analyse data and derive insights. Be prepared to discuss specific examples of how you've used data to inform your marketing strategies and improve campaign performance.
✨Highlight Your Creative Campaigns
Creativity is key in this role. Share examples of innovative campaigns you've led, focusing on how you engaged customers through email, SMS, or direct mail. Discuss the creative processes you followed and the results achieved.
✨Familiarise Yourself with Relevant Tools
The job mentions tools like Braze and Segment. Make sure you understand these platforms and be ready to talk about your experience with similar tools. If you haven't used them, research their functionalities and think about how you would leverage them in your role.
✨Demonstrate Your Collaborative Spirit
This position requires working within a high-performing team. Prepare to discuss how you've successfully collaborated with others in past roles. Highlight any experiences where teamwork led to successful campaign outcomes or innovative solutions.
