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- Tasks: Lead and execute data-driven CRM campaigns across multiple channels.
- Company: Join a top UK app company with 15 million downloads focused on wellness.
- Benefits: Enjoy a competitive salary, bonuses, and great employee benefits.
- Why this job: Be part of a creative team making a positive impact through innovative marketing.
- Qualifications: 5+ years in CRM within B2C, strong data analytics and content creation skills required.
- Other info: Fast-paced environment perfect for those who thrive on creativity and collaboration.
The predicted salary is between 39000 - 46000 £ per year.
£45,000- £55,000 + bonus + benefits
Please only apply if you have a minimum of 5 years CRM experience in a B2C setting and have demonstrable skills in data analytics and content creation.
Our client is one of the UK's leading app and technology companies with a range of successful wellness apps focused on positively impacting people’s lives. They boast over 15 million combined downloads and lead the ratings in their sector.
We’re looking for a proactive and strategic Content Marketing Lead – CRM & Lifecycle to own and drive the execution of their CRM and content strategies. You’ll lead data-driven campaigns, create engaging content and collaborate cross-functionally to drive user acquisition, engagement and retention.
You’re a team player who combines creativity with data, brings fresh ideas to the table and thrives in a fast-paced environment. You’ll play a key role in establishing and growing their CRM platform, with key responsibilities being:
- Campaign execution: Lead the planning, creation and delivery of multi-channel CRM campaigns (email, push, in-app), ensuring alignment with lifecycle goals.
Contact Detail:
Click To Hired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and lifecycle marketing. Understanding current best practices and tools will help you speak confidently about your strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work in B2C settings. Attend relevant events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific data-driven campaigns you've executed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive user engagement and retention.
✨Tip Number 4
Showcase your creativity by preparing a mini portfolio of content you've created for previous campaigns. This can include email templates, social media posts, or any other relevant materials that highlight your skills.
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM experience, especially in a B2C setting. Include specific examples of data analytics and content creation that demonstrate your skills relevant to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content marketing and CRM. Mention how your proactive approach and strategic mindset align with the company's goals and values.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements from previous roles that illustrate your ability to lead successful CRM campaigns. Use metrics to highlight your impact on user acquisition, engagement, and retention.
Research the Company: Familiarise yourself with the company’s wellness apps and their market position. Understanding their products will help you tailor your application and show genuine interest in contributing to their success.
How to prepare for a job interview at Click To Hired
✨Showcase Your CRM Experience
Make sure to highlight your minimum of 5 years of CRM experience in a B2C setting. Prepare specific examples of successful campaigns you've led, focusing on how you used data analytics to drive results.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used data analytics in your previous roles. Bring examples of how data has informed your content strategies and campaign executions, showcasing your ability to blend creativity with analytical skills.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various teams, think of instances where you've successfully collaborated with others. Be prepared to discuss how you communicate and coordinate with different departments to achieve common goals.
✨Bring Fresh Ideas to the Table
The company is looking for someone who thrives in a fast-paced environment and can bring innovative ideas. Think about unique content strategies or campaign concepts you've implemented in the past and be ready to share them during the interview.
