Base salary – Competitive commensurate with experience
Company benefits – Pension, Medicash plan, employee discounts, 25 days annual leave entitlement increasing with length of service.
Location – Hybrid working: One day a week onsite at our Stoke-on-Trent office, 5 mins walk from the train station, with onsite car parking.
The role
Reporting to the senior leadership team, you will hold a pivotal leadership position responsible for the performance of our existing award-winning in-house digital marketing team and scaling of digital marketing solutions across both our client portfolio and our internal brands.
This is a hands-on leadership role with the exciting opportunity to influence strategy, drive continuous improvement and implement & champion new ways of working, particularly around AI adoption.
You will be responsible for:
- Team leadership: Overseeing and building a high-performing digital marketing department through establishment of clear KPIs, operational workflows, and team performance standards whilst supporting career progression.
- Deliver commercial goals: Work with Click Dealer & Centeca Group commercial departments to create, launch, and deliver tactical growth initiatives that will define the next chapter of Click Dealer’s market expansion.
- Drive impact at scale: Transform our digital marketing operations by leveraging next-generation AI and automation tools to scale our service delivery, drive efficiency, track and improve product performance.
- Performance Reporting: Monitor departmental metrics and ROI, delivering regular board-level reporting on marketing performance, revenue growth, and key operational updates.
- Omnichannel Campaign Strategy: Oversee performance and execution across all digital marketing channels – including PPC (Paid Search/Social), SEO, Content Strategy, Email Marketing, CRO, and social media.
- AI & Tech Optimisation: Identify, test, and implement advanced AI tools (generative AI, automated bidding frameworks, AI-driven content generation, predictive analytics) to scale team capabilities and deliver enhanced client outcomes.
- Product & Service Growth: Collaborate with Product and Sales teams to enhance our proprietary website solutions and bundle market-leading digital products that address the evolving needs of automotive retailers.
We're looking for someone who can demonstrate:
- Substantial leadership experience: Proven track record in a leadership role (ideally at a departmental level- leading multidisciplinary digital teams).
- AI Tooling & Scaling Mastery: Previous experience of utilising AI software/automation tools to optimise operations, improve service delivery, and scale campaigns efficiently.
- Omnichannel Expertise: In-depth knowledge and operational competence across all major digital marketing channels (SEO, SEA, Social Ads, Programmatic, CRO, Email, Marketing Automation).
- Budget Management: Practical experience of managing financial metrics, setting pricing/margin strategies, managing budgets, and taking ownership of revenue targets.
- Background within SaaS, Tech, Automotive, or B2B/Agency environments.
- Hands-on familiarity with proprietary CMS/website platforms and B2C lead-generation workflows.
Why work for Click Dealer?
In today’s dynamic Motor Dealer environment, Click Dealer understands the importance of new, innovative solutions to improve dealer performance and build customer loyalty.
We have over 20 years’ experience, with over 1,800 dealership clients and a portfolio of award-winning SaaS (Software as a Service) products including: websites, dealer management systems, lead management, stocking solutions, finance technology and lead generation SEM services.
The Clickers, as staff here are affectionately known, are the key to our success and we aim to provide them with a supportive and entrepreneurial work environment that fosters collaboration and allows our people to take responsibility, be successful, improve our business, improve our customers’ business and grow their own skills and personal development.
Everyone is a part of something extraordinaryHere, we have a culture, team, and atmosphere in which every Clicker’s work is valued and important
Your work is always appreciated and recognisedWe can never give enough praise or recognition to our Clickers. Whether that’s through treating them to lunch or giving them a shout out in Microsoft teams.
You can lean on and trust usAll of our Clickers massively respect and appreciate one another, making the Click Dealer environment one that brings a great sense of belonging. Here you can lean on and trust your coworkersto work with you.
You’re constantly encouragedWe’re always encouraging and helping our Clickers to do better and continuously learn. We provideclear pathways for career progression, with access to support and training to help get you there.
Everyone is treated fairlyWe are an Equal Opportunity Employer, which means that we are proud to fairly reward people fortheir efforts and achievements, as well as provide our employees every opportunity to providefeedback and talk to us if there is an issue.
We know that you have a life outside of work with your own needs and desires – we put real value oninclusivity and people’s wellbeing. You can expect:
- Flexible working environment – whether you prefer being in our office or would rather work predominantly at home, we can support flexible working arrangements.
- 25 days holiday plus bank holidays, increasing with service level. We encourage our team to book their holidays and take a break!
- Medical plan, including an Employee Assistance Programme. Our plan offers a range ofservices, including: a virtual GP service, 24/7 help line, and help with optical & dental costs.
- Training & Development – we want to support our Clickers with growth and upskilling. Ifthere’s an opportunity you’re interested in, we are all ears!
The finer details
The role
The team
Digital Marketing
Contract type
Permanent, 35 hours per week
Competitive commensurate with experience
Our office
Winton House, Stoke-on-Trent, ST4 2RW – close to bus and rail links.
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