SEM Executive in Stoke-on-Trent

Base salary – Competitive commensurate with experience.

Company benefits – Pension, Medicash plan, employee discounts, 25 days annual leave entitlement increasing with length of service.

Location – Stoke on Trent, 5 mins walk from station with onsite car parking. While we can support working from home if you wish, you will need to be comfortable commuting into the office when needed.

Overview: We’re looking for a talented Search Engine Marketing Executive who thrives on delivering results and loves the challenge of multi-channel campaign management. If you’re someone who gets excited by data insights, enjoys building genuine client relationships, and takes real pride in creating campaigns that make a tangible difference, we want to hear from you. In this role, you’ll be working with independent car dealers across the UK, helping them transform their digital presence and grow their businesses. Your expertise in PPC and SEO will directly contribute to dealers selling more vehicles, reaching the right customers, and maximising their profitability. It’s rewarding work with real-world impact – and we have ambitious plans for growth that we’d love you to be part of.

What a typical week looks like: You’ll be at the heart of delivering exceptional client work across PPC, SEO, and social media campaigns, with a primary focus on PPC and SEO. This is a role where your strategic thinking directly impacts client success – you’ll build strong relationships by understanding their unique needs and creating data-driven strategies that deliver real, measurable results. Every day, you’ll be hands-on with campaigns – refining bid strategies, crafting compelling ad copy, optimising feeds, and implementing SEO improvements across multiple client accounts. You’ll dive deep into campaign data, spotting opportunities for growth before anyone else sees them and proactively addressing challenges. From conducting keyword research that uncovers untapped potential to keeping your finger on the pulse of industry trends and competitor activity, you’ll be the strategic voice keeping clients ahead of the curve. You’ll manage budgets and KPIs with a commercial mindset, ensuring every pound spent drives value. You’ll share your expertise and help develop an apprentice’s skills whilst maintaining excellent client communication. You’ll also collaborate with the wider Digital Marketing team, bringing fresh ideas to the table and contributing to the collective knowledge that makes us successful. While the role focuses primarily on client delivery, you’ll occasionally support onboarding activities, ensuring new clients get off to a flying start.

About You: Previous commercial experience in digital marketing, with a strong focus on PPC and SEO. Good understanding of SEO best practices and implementation. Solid knowledge of website analytical tools such as Google Analytics, Search Console, and SEMRush. Excellent written and verbal communication skills. Excellent analytical skills with the ability to interpret data and make informed decisions. Experience in customer service and building client relationships.

What will help you succeed in this role: Strong organisational skills, with the ability to multitask across multiple client accounts. A motivated individual who is ambitious and curious, with a desire to bring new ideas. Able to work independently as well as being a team player. Positive ‘can do’ attitude. Strong attention to detail. Data-driven and analytical mindset. Knowledge of the automotive industry (beneficial).

Why work for Click Dealer? In today’s dynamic Motor Dealer environment, Click Dealer understand the importance of new, innovative solutions to improve dealer performance and build customer loyalty. We have over 20 years’ experience, with over 1,700 dealership clients and a portfolio of award-winning products including: websites, dealer management systems, lead management, stocking solutions, finance technology and lead generation SEM services. The Clickers, as staff here are affectionately known, are the key to our success and we aim to provide them with a supportive and entrepreneurial work environment that fosters collaboration and allows our people to take responsibility, be successful, improve our business, improve our customers’ business and grow their own skills and personal development.

Benefits: Flexible working environment – whether you prefer being in our office or would rather work predominantly at home, we can support flexible working arrangements. 25 days holiday plus bank holidays, increasing with service level. We encourage our team to book their holidays and take a break! Medical plan, including an Employee Assistance Programme. Our plan offers a range of services, including: a virtual GP service, 24/7 help line, and help with optical & dental costs. Training & Development – we want to support our Clickers with growth and upskilling. If there’s an opportunity you’re interested in, we are all ears!

The finer details: The role SEM Executive. The team Digital Marketing. Contract type Permanent, 35 hours per week. Our office Winton House, Stoke-on-Trent, ST4 2RW – close to bus and rail links.