Digital Marketing Apprentice in Stoke-on-Trent

Salary – Competitive commensurate with experience.

Company benefits – Pension, Medicash plan, employee discounts, 25 days annual leave entitlement increasing with length of service.

Location – Stoke on Trent, 5 mins walk from station with onsite car parking. Whilst we can support working from home if you wish, you will need to be comfortable commuting into the office when needed.

Are you excited by the fast-moving world of digital marketing and ready to launch a career in it? This is your chance to step into a real role with real impact – running live campaigns, working with real clients and seeing how your work helps independent car dealerships across the country sell more vehicles, more profitably, more often.

You’ll join our Digital Marketing team as a vital member from day one – creating content, analysing data, reporting on results and helping shape the campaigns that drive our clients’ success. You’ll have an experienced team around you to learn from, bounce ideas off and collaborate with, plus the structured training and mentoring to help you grow into a confident, well-rounded digital marketer.

About Click

In today’s dynamic Motor Dealer environment, Click Dealer understand the importance of new, innovative solutions to improve dealer performance and build customer loyalty. We have over 20 years’ experience, with over 1,700 dealership clients and a portfolio of award-winning products including: websites, dealer management systems, lead management, stocking solutions, finance technology and lead generation SEM services.

The Clickers, as staff here are affectionately known, are the key to our success and we aim to provide them with a supportive and entrepreneurial work environment that fosters collaboration and allows our people to take responsibility, be successful, improve our business, improve our customers’ business and grow their own skills and personal development.

What a typical week looks like

No two weeks are the same, but you can expect a varied mix of hands‑on digital marketing work. You’ll be gathering performance data from across PPC, SEO and social campaigns, analysing the numbers, and pulling it together into clear weekly reports that tell a story to your clients about how their campaigns are performing.

You’ll be building Facebook and Instagram campaigns from the ground up – crafting imagery, writing copy, getting sign off from your accounts and pushing content live – before diving into the performance data to see what’s landing. Alongside this you’ll manage live PPC campaigns, plan and launch new SEO campaigns, write SEO content and make website optimisations that move the needle for your clients.

You’ll be a key point of contact for your clients – responding to inbound calls and emails, handling support requests and producing the client reports that keep them informed and confident in the work we’re doing for them. It’s a real opportunity to build relationships and see the direct impact of your work on their businesses.

About You

• A genuine people-person who enjoys helping others.
• Naturally curious about digital marketing, social media and how brands grow online.
• A confident communicator, both in writing and in person.
• Eager to learn how SEO, PPC and social media marketing actually work in the real world.

What will help you succeed in this role

• Well organised and able to juggle a few things at once without dropping the ball.
• A keen eye for detail – you spot the things others miss.
• Comfortable with numbers and curious about what the data is telling you.
• A self-starter who takes ownership and isn’t afraid to ask questions.
• An interest in cars or the automotive industry (a nice‑to‑have, not a must).

What the apprenticeship involves

This role is a Level 3 Multi‑Channel Marketer Apprenticeship. The role will combine hands‑on work experience with structured online learning to support your development as a professional marketer. As an apprentice, you will be employed while studying towards a nationally recognised Level 3 qualification (equivalent to A‑level standard) with the added benefit of on the job experience and sector knowledge.

• A mix of practical, on the job learning and off the job training.
• Working with dedicated training provider Apprentify to complete your apprenticeship qualification.
• Applying what you learn directly to live marketing campaigns and projects.
• Building core marketing skills such as content creation, audience insight, campaign planning and performance analysis.
• Regular reviews and support from an internal mentor, the training provider and your line manager.

We will provide

• Coaching and mentoring from experienced colleagues.
• Time and support to complete apprenticeship learning and assessments.
• Clear development goals throughout the programme.
• On successful completion of the apprenticeship, there may be opportunities to progress into a permanent role, subject to performance and business needs.

13 months, followed by an End Point Assessment (EPA) to complete the apprenticeship.

Benefits

• Flexible working environment – whether you prefer being in our office or would rather work predominantly at home, we can support flexible working arrangements.
• 25 days holiday plus bank holidays, increasing with service level. We encourage our team to book their holidays and take a break!
• Medical plan, including an Employee Assistance Programme. Our plan offers a range of services, including: a virtual GP service, 24/7 help line, and help with optical & dental costs.
• Training & Development – we want to support our Clickers with growth and upskilling. If there’s an opportunity you’re interested in, we are all ears!
• Everyone is treated fairly. We are an Equal Opportunity Employer, which means that we are proud to fairly reward people for their efforts and achievements, as well as provide our employees every opportunity to provide feedback and talk to us if there is an issue.

The finer details

The role: Digital Marketing

The team: Digital Marketing

Contract type: Permanent, 35 hours per week.

Our office: Winton House, Stoke-on-Trent, ST4 2RW – close to bus and rail links.