At a Glance
- Tasks: Create qualified leads and engage decision-makers through personalised outreach.
- Company: Join a Top 100 company with a vibrant marketing team.
- Benefits: Competitive salary, hybrid working, training opportunities, and wellness perks.
- Other info: Enjoy a dynamic work environment with great career growth and regular socials.
- Why this job: Make a real impact in demand generation and connect businesses with solutions.
- Qualifications: Experience in outbound prospecting and excellent communication skills.
The predicted salary is between 29700 - 36300 £ per year.
We're looking for a proactive, personable and commercially minded Demand Generation & Growth Specialist to join our Marketing team. This is a marketing-led role focused on creating qualified pipeline for Clevertouch's services, software products and event technology solutions. You'll identify organisations that could benefit from our products and services, engage key decision-makers with relevant and personalised outreach, and generate meaningful sales conversations for our consultants and salespeople to nurture and progress.
Unlike a traditional sales development role, this position sits within Marketing and plays a key role in executing our demand generation and account-based marketing (ABM) strategy. You'll work closely with Marketing and Sales to engage target accounts through a combination of research, outbound outreach, event follow-up, social selling and campaign activation. Success is measured by the quality of conversations you create and the pipeline you help generate. This is not about high-volume cold calls, but about targeted, personal communications with the right people in the right organisations.
RESPONSIBILITIES INCLUDE:
- Build Pipeline
- Identify organisations that fit our ideal customer profile, initially for our software products and event technology services, and later for our full-service offering.
- Research a dynamic, named target account list, and the buying groups and key stakeholders within them to uncover potential opportunities.
- Execute personalised outbound outreach via telephone, email and LinkedIn.
- Generate qualified meetings and opportunities for the sales teams.
- Maintain a healthy pipeline of engaged prospects across agreed target accounts.
- Support Marketing Campaigns
- Follow up leads generated through webinars, events, content downloads and marketing campaigns.
- Work closely with the Marketing team to activate ABM programmes for strategic accounts.
- Personalise outreach using campaign content, customer stories and industry insights.
- Help maximise ROI from marketing activity by ensuring every qualified engagement receives personalised, timely follow-up.
- Collaboration & Market Intelligence
- Gather insight from conversations with prospects and share feedback with Marketing and Sales to refine messaging, campaigns and targeting.
- Identify emerging market trends, customer challenges and competitor activity.
- Ensure CRM records and engagement data are accurate and up to date.
ABOUT YOU:
You'll enjoy starting conversations and creating opportunities. You're focused, organised and motivated by connecting businesses with solutions that genuinely solve their challenges.
YOU'LL IDEALLY HAVE:
- Experience in outbound prospecting, demand generation, business development or lead generation within a B2B environment.
- Excellent written and verbal communication skills.
- Confidence engaging senior marketing and technology professionals.
- A personable approach with the ability to ask thoughtful questions and uncover business needs.
- Experience using CRM and sales engagement platforms.
- Strong research and organisational skills.
- A collaborative mindset and desire to work as part of an integrated Marketing team.
Experience in marketing technology (MarTech), SaaS, software or B2B technology services would be advantageous but isn't essential.
THE PACKAGE & BENEFITS:
- Competitive salary + commission
- Hybrid working (3 days in the office, 2 days WFH)
- Rewarding company quarterly bonus scheme
- Fantastic training and development available including funded certifications on MA platforms
- Holiday entitlement - 25 days increasing to 28 with length of service
- State of the Art office with onsite gym and wellness studio
- Lunch provided for 3 days a week
- Regular company socials
- CleverRewards – discounts at a host of retailers, exclusively for Clevertouch employees
- Cycle to work scheme
- Pension scheme
- EMI Shareholder scheme
As a Top 100 company to work for, Clevertouch constantly seeks to add to the list of benefits.
Demand Generation & Growth Specialist in Hampshire employer: Clevertouch Consulting
CleverTouch is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Marketing Account & Project Manager. With a focus on employee growth through comprehensive training and development opportunities, as well as a competitive salary and rewarding bonus scheme, you will thrive in a supportive environment that values your contributions. Located in a state-of-the-art office equipped with wellness facilities and regular social events, CleverTouch offers a unique blend of professional fulfilment and personal well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation & Growth Specialist in Hampshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clevertouch Consulting and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clevertouch Consulting are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clevertouch Consulting on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clevertouch Consulting. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation & Growth Specialist in Hampshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clevertouch Consulting. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clevertouch Consulting:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clevertouch Consulting’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clevertouch Consulting
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clevertouch Consulting will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clevertouch Consulting, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
