Sr Product Marketing Manager - AI

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About Cleo

At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That’s the future we’re creating. Cleo is a rare success story: a profitable, fast‑growing unicorn with over $200 million in ARR and growing over 2x year‑over‑year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact. If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

About The Role

As a customer‑obsessed, storytelling‑driven Product Marketing Manager, you’ll be the dedicated PMM for our AI / chat pillar, owning how we bring our next generation of AI features to market. We’re hiring in the US (East Coast‑friendly hours) and London.

Key Responsibilities

• Partner with product to shape our next‑gen AI.
• Build a tight product–marketing partnership, collaborating on product roadmaps by owning consumer insight and competitive intelligence.
• Lead market research, whitespace exploration, and competitive analysis to fuel product strategy and differentiation.
• Deeply understand our US‑based audience’s money habits, needs, and behaviours across AI and financial products.
• Be the go‑to expert on where we win, where we don’t, and why.
• Become a product and technology expert, owning how we communicate the product and underlying innovation externally.
• Own end‑to‑end go‑to‑market for AI‑driven features, from early‑stage concepting to scaled growth and maturity.
• Develop clear, compelling messaging and positioning that connects with our audience emotionally and functionally – rooted in insight and differentiated by brand.
• Design and execute channel strategies and large‑scale launch tactics from scratch, whether it’s a major new feature rollout or a market‑defining innovation.
• Apply best‑in‑class GTM principles across lifecycle, performance, brand, in‑app, and owned content channels, ensuring strategic consistency while tailoring for impact.
• Collaborate closely with product, growth, and creative to drive coordinated execution that resonates across the full customer journey.
• Use data and experimentation to identify what’s working, what’s not, and where the next opportunity lies.
• Partner with lifecycle and performance marketing teams to drive adoption, engagement, and long‑term retention.
• Define campaign KPIs and measurement frameworks to track effectiveness and incremental growth.

What we’re looking for

• 6+ years of product marketing experience in fast‑paced, high‑growth B2C tech environments.
• A natural storyteller and strategic thinker, able to craft compelling narratives that bring complex AI‑driven products to life – and make people care.
• Demonstrated experience launching and scaling products from 0→1, with strong instincts for what resonates with users.
• Experience working on deeply technical products.
• Demonstrated success driving cross‑functional alignment between Product, Marketing, and Engineering.
• Highly data‑literate, using both qualitative and quantitative insights to inform strategy.
• Customer‑obsessed, curious, and unafraid to challenge assumptions.
• Comfortable operating in ambiguity and driven by impact.
• Fintech experience is a plus.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new ideas, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work.
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

• Company‑wide performance reviews every 6 months.
• Generous pay increases for high‑performing team members.
• Equity top‑ups for team members getting promoted.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer‑matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in‑person.
• We’ll pay for your OpenAI subscription.
• Online mental health support via Spill.
• Workplace Nursery Scheme.
• And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.