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- Tasks: Analyse paid media channels and design impactful marketing tests.
- Company: Fast-growing fintech company in Greater London with a dynamic team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Influence multi-million-pound investment decisions in a thriving industry.
- Qualifications: 3+ years in marketing analytics and strong SQL skills required.
- Other info: Join a collaborative environment with exciting career advancement potential.
The predicted salary is between 48000 - 84000 £ per year.
A leading fintech company in Greater London is seeking a Senior / Lead Marketing Analyst to enhance their marketing analytics team. This role emphasizes analyzing paid acquisition channels like TikTok and Google, designing incrementality tests, and building budget allocation models.
Ideal candidates will have:
- 3+ years in marketing analytics
- Strong SQL skills
- Familiarity with marketing attribution frameworks
Join a fast-growing fintech and influence multi-million-pound investment decisions.
Senior Paid Media Analytics Lead employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Analytics Lead
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those working in marketing analytics. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your work with paid media analytics, incrementality tests, and budget allocation models. This will help us see your expertise in action and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on SQL and marketing attribution frameworks. We want to see how you think and solve problems, so be ready to discuss real-world scenarios and your approach to analytics.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Paid Media Analytics Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing analytics, especially with paid acquisition channels like TikTok and Google. We want to see how your skills align with the role, so don’t be shy about showcasing your SQL expertise!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about fintech and how your background makes you the perfect fit for our team. We love seeing enthusiasm and a personal touch!
Showcase Your Analytical Skills: In your application, give examples of how you've designed incrementality tests or built budget allocation models in the past. We’re looking for candidates who can demonstrate their analytical prowess and impact on investment decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at cleo
✨Know Your Numbers
Make sure you brush up on your SQL skills and be ready to discuss specific metrics you've worked with. Be prepared to explain how you've used data to influence marketing decisions, especially in paid acquisition channels like TikTok and Google.
✨Showcase Your Analytical Mindset
Prepare examples of how you've designed incrementality tests or built budget allocation models in the past. This will demonstrate your ability to think critically and strategically about marketing analytics.
✨Familiarise Yourself with Attribution Frameworks
Since familiarity with marketing attribution frameworks is key for this role, make sure you can discuss different models you've used. Highlight how these frameworks have impacted your previous campaigns and decision-making processes.
✨Be Ready for Scenario Questions
Expect scenario-based questions that test your problem-solving skills. Think about how you would approach a situation where a paid channel underperforms and how you would use analytics to turn it around.
