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For Companies At a Glance
- Tasks: Drive growth through data analysis and optimise paid marketing channels like Meta, TikTok, and Google.
- Company: Join Cleo, a fast-growing fintech unicorn on a mission to revolutionise money management.
- Benefits: Competitive salary, equity options, flexible work, and generous leave policies.
- Why this job: Be at the forefront of transforming financial advice with cutting-edge analytics and impactful strategies.
- Qualifications: 3+ years in marketing analytics, strong SQL skills, and experience with paid acquisition.
- Other info: Collaborative team culture with excellent career progression and regular feedback.
The predicted salary is between 36000 - 60000 £ per year.
About Cleo
At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That’s the future we’re creating. Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
About The Role
We’re looking for a Senior / Lead Marketing Analyst (Paid) to join Cleo’s Marketing Analytics team. You’ll be a primary analytics partner for our performance marketing function, helping scale a sophisticated paid acquisition engine across Meta, TikTok, Google and emerging channels. Your work will directly influence how we deploy multi-million-dollar marketing budgets, how we measure incrementality, and how we expand into new products and geographies. You’ll work day-to-day with channel managers, creatives, data, and growth leadership to uncover insights, improve measurement frameworks, and drive investment strategy. This role is for someone who wants to own the numbers behind our growth, not just report on them.
Why this role matters
Paid acquisition has been the primary growth engine for Cleo. We’re now evolving that engine to work across more markets, more products, and a shifting signal landscape. You’ll be central to that evolution – building the measurement, attribution, and investment models that determine how and where we grow next.
What You’ll Be Doing
- Paid performance & growth analytics
Analyse the performance of major paid channels including Meta, TikTok and Google, across multiple markets. Diagnose trends, identify scale opportunities, and proactively recommend channel and creative optimisations. Support the upcoming UK relaunch and expansion into new geographies with clear performance targets and tracking. - Incrementality, attribution & experimentation
Design, implement and interpret incrementality tests, including conversion lift and geo-lift experiments. Evolve our cross-channel attribution frameworks so we can make better decisions under signal loss and privacy changes. Partner with data and engineering to improve attribution logic, event quality and marketing measurement systems. - Investment & budget strategy
Build and maintain models that guide budget allocation, payback and unit economics for paid channels. Surface insights that directly shape multi-million-pound investment decisions and growth bets. Build dashboards and reporting that make channel performance and key KPIs obvious at a glance. - Cross-functional collaboration
Partner with performance marketing, creatives, product marketing and growth leadership on strategy and testing roadmaps. Present insights and recommendations to senior stakeholders in a clear, commercial way.
The team you’ll join
You’ll sit within Cleo’s Data organisation – a 60-person team of Analysts and Data Scientists who partner across product and growth. You’ll have peers working on experimentation, pricing, lifecycle and product analytics, and a manager who cares about your development through regular feedback, mentoring and dedicated time for learning.
What We’re Looking For
3+ years’ experience in marketing or growth analytics, with significant time spent on paid acquisition for B2C or subscription products. Strong SQL skills; comfortable exploring, transforming and validating large datasets independently. Hands-on analytics experience around paid acquisition channels (Meta, TikTok, Google) at meaningful spend levels. Practical experience with experimentation (e.g. A/B tests, lift tests, geo-experiments) and basic causal inference concepts. Familiarity with marketing attribution tools or frameworks (platform attribution, MMPs, or internal models). Strong commercial judgement: able to connect channel metrics to payback, LTV and profitability, and communicate trade-offs clearly. Ability to communicate complex analysis simply to non-technical stakeholders.
Nice to have
Python or R for more advanced experimentation, modelling or analytics automation. Experience with advanced marketing measurement approaches at scale including techniques like MMM or MTA. Exposure to multi-market launches or relaunches (e.g. country launches, new product lines). Experience with app attribution / MMPs (e.g. AppsFlyer, Adjust) or web/mobile tracking tools. Experience in consumer fintech, high-growth consumer apps or subscription products.
What do you get for all your hard work?
A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures. A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work. Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
Other Benefits
Company-wide performance reviews every 6 months. Generous pay increases for high-performing team members. Equity top-ups for team members getting promoted. 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days). 6% employer-matched pension in the UK. Private Medical Insurance via Vitality, dental cover, and life assurance. Enhanced parental leave. 1 month paid sabbatical after 4 years at Cleo. Regular socials and activities, online and in-person.
Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.
Senior / Lead Marketing Analyst (Paid) employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior / Lead Marketing Analyst (Paid)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, especially those at Cleo. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by diving deep into Cleo's mission and values. Show us how your skills align with our goal of transforming financial relationships. We love candidates who are genuinely passionate!
✨Tip Number 3
Practice your data storytelling! Be ready to explain complex analyses in simple terms. We want to see how you can communicate insights clearly to non-technical stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior / Lead Marketing Analyst (Paid)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re not just looking for any job, but that you’re genuinely excited about the opportunity to help transform how people manage their finances.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing analytics, especially with paid channels like Meta, TikTok, and Google. We love seeing how your skills align with our needs, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Use bullet points if it helps, and don’t forget to proofread for any typos or errors!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at cleo
✨Know Your Numbers
As a Senior/Lead Marketing Analyst, you'll be expected to own the numbers behind growth. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare specific examples of how your analysis has influenced budget allocation or campaign performance.
✨Understand the Channels
Familiarise yourself with the paid acquisition channels mentioned in the job description, like Meta, TikTok, and Google. Be prepared to discuss trends you've noticed in these platforms and how you would approach optimising campaigns across them. Showing that you can diagnose performance and recommend improvements will set you apart.
✨Experimentation is Key
Cleo values experimentation, so come equipped with examples of A/B tests or incrementality tests you've designed or interpreted. Discuss the outcomes and what you learned from those experiments. This shows your hands-on experience and ability to evolve marketing strategies based on data.
✨Communicate Clearly
You'll need to present insights to senior stakeholders, so practice simplifying complex analyses into clear, actionable recommendations. Think about how you can connect channel metrics to broader business goals like payback and profitability. Being able to communicate effectively with non-technical audiences is crucial.
