Senior / Lead Data Analyst, Marketing Analytics (Organic & Brand)

About the Company

At Cleo, we're on a mission to fundamentally change humanity's relationship with money.

We provide a hyper‑intelligent financial advisor in your pocket, enabling everyone to access smart financial insights.

With over $300 million in ARR and more than 2x growth year‑over‑year, Cleo is a fast‑growing unicorn that values collaboration, impact, and top talent.

About the Role

Senior / Lead Data Scientist – Marketing Analytics (Organic + Brand)

As the primary analytics partner for organic and brand functions, you will build the strategy and measurement foundations for channels including organic social, ASO, SEO, GEO, and brand marketing.

You’ll influence how Cleo grows beyond paid acquisition, measuring brand and content impact, and defining the growth model.

Why this role matters

You play a central role in shifting Cleo’s growth model toward organic and brand channels, designing measurement, attribution, and performance frameworks that boost organic and owned contribution and make brand investment smarter.

• What You'll Be Doing
• Organic & owned channel analytics
• Analyze performance across SEO, ASO, organic social and other owned/earned channels.
• Build foundational measurement frameworks for organic acquisition and content, including clear channel KPIs and diagnostics.
• Identify opportunities to grow organic contribution and reduce dependency on paid channels through content, distribution and optimisation.
• Build Cleo’s SEO measurement – the KPIs, attribution and diagnostics for organic search.
• Establish how we measure and grow visibility in GEO – a channel we want to lead on.
• Brand measurement
• Partner with Brand and Product Marketing to measure the impact of product launches and brand campaigns.
• Define and track mid‑funnel and brand metrics (e. g. awareness, consideration, engagement) and link them to downstream outcomes using causal methods.
• Contribute to cross‑channel attribution frameworks that account for both brand and performance activity.
• Demonstrate the incrementality of brand marketing efforts.
• Experimentation & insights
• Design, run and interpret experiments across organic and brand (content and SEO tests, brand geo‑lift/regional holdout experiments).
• Conduct cohort and funnel analyses to understand user behaviour from organic entry through to long‑term value.
• Move beyond reporting to surface strategic insights and clear recommendations on where to invest, what to change and what to stop.
• Cross‑functional collaboration
• Work with Organic marketers, Brand, Product Marketing and Growth leadership as a thought partner on strategy, roadmaps and investment decisions.
• Present insights and recommendations clearly to non‑technical stakeholders, turning complex analysis into actionable decisions.

Qualifications

• 3+ years’ experience in marketing or growth analytics, with significant time spent on organic and/or brand channels for B2C or subscription products.
• Strong SQL skills; comfortable exploring, transforming and validating large datasets independently.
• Hands‑on analytics experience with organic or owned channels (e. g. SEO/ASO, organic social, content).
• Exposure to brand or upper‑funnel measurement is a strong plus.
• Practical experience with experimentation (A/B tests, holdouts, geo‑lift, SEO tests) and interpreting results for non‑technical stakeholders.
• Experience with funnel and cohort analysis, and comfort working with mid‑funnel metrics as well as revenue outcomes.
• Strong commercial judgement: able to connect organic and brand metrics to acquisition efficiency, retention, LTV and profitability.
• Ability to communicate complex analysis simply, with clear narratives and recommendations.
• Nice to Have
• Hands‑on experience with SEO/ASO analytics (search console, keyword analysis, store listing optimisation) or social/content analytics.
• Python or R for advanced analysis, experimentation or modelling.
• Understanding of brand measurement (e. g. lift studies, brand tracking, survey‑based measurement, causal inference).
• Experience shifting acquisition mix from paid to organic/owned or building new organic/brand programs from scratch.
• Experience in consumer fintech, high‑growth consumer apps or subscription products.
• Awareness of Generative Engine Optimisation (GEO) and a genuine appetite to pioneer it.

Compensation and Benefits

• A competitive compensation package (base + equity) with tri‑annual reviews, aligned to OKR cycles.
• Role level: AX3 or AX4.
• AX3 banding: £75,000–£95,000 Hybrid London or £69,000–£87,400 UK Remote.
• AX4 banding: £95,000–£120,000 Hybrid London or £87,400–£110,400 UK Remote.
• Fast‑growing tech startup backed by top VC firms (Balderton & EQT).
• Clear progression plan with leadership, mentoring and learning time.
• Hybrid flexibility – London & remote options with travel support.
• Performance reviews every 4 months.
• Generous pay increases for high‑performing members.
• Equity top‑ups awarded in reviews.
• 25 days annual leave + public holidays (+ an additional day for every year spent at Cleo, up to 30 days).
• 1 month paid sabbatical after 4 years.
• 6% employer‑matched pension (UK).
• Private medical insurance via Vitality, dental cover and life assurance.
• Online mental health support via Spill.
• Enhanced parental leave.
• Workplace nursery scheme.
• Paid access to multiple AI platforms (Chat GPT, Codex, Claude).
• Latest AI coding models.
• Choice of Windows or Apple computer.
• Regular socials and activities, online and in‑person.
• Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

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